Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company. Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding its …show more content…
Demographics are used by governments, corporations and non-government organizations to learn more about a population 's characteristics for many purposes, including policy development and economic market research. In additional, the demographic environment is major interest to Apple marketer because it involves people and people make up markets. Demographic trends are also important, as the size of different demographic groups will change over time as a result of economic, cultural and political circumstances. 1- Income level and employment # If that someone is an ordinary labourer, he would have not enough money to buy an Apple product 2- Race # Apple product can be suitable to all women and man. They can use this product to communicate each other and this can save time if they were in a hurry for a documents. 3- Age # Age is not an issue towards apple product. But one must be careful not to play it so often because it contain a chemical ray and it might be harmful to our health. This also can be dangerous because the product such as phones could be explode at any …show more content…
Apple products so popular, it makes a lot of money. The economic environment of apple that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. A business cycle is the pattern of the level of business activity. Business activity can move from prosperity to recession to recovery. Apple marketers must always be aware of the present and future economic developments. This is to ensure that the marketing plan can be done. Economic environment factors that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. The amount of individual or household income is refers by consumer income. During times of prosperity, consumers with higher income are willing to buy apple products. However, during a recession period, consumers with lower income are no willing to buy goods and services because of higher rates of unemployment and
In the essay, “It’s Consumer Spending Stupid” by James Livingston, he discusses his key points as to why consumers should plan on spending more. Livingston is an economic historian for 35 years who believes that private investors doesn’t directly impact economic growth (Livingston 507). Therefore, his solution to most of the problems in the United States economy is to increase the consumer culture. Livingston debunks the common thought of the general public that lowering cooperate taxes and private business investments will lead in economic growth. However, he points out history proves otherwise from the decline of business investment and the gross domestic per capita growth between 1900 and 2000 (Livingston 507).
Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.
Economic factors relate to changes such as costs and prices of goods, interest rates, wage rates, exchange rates and the rate of inflation. All of these factors have effect of businesses so they can generate the profits these factors need close monitoring by an employ. Since the Gold Coast has to prepare for 2018 Commonwealth Games, The city of the Gold Coast is undergoing some major and exciting periods of transformation. These transformations are approximately costing the Gold Coast Council around $13 billion for the transformations that are planned or underway currently. The Gold Coast has a population of around about 750,000 people.
The United States, as any other modern industrialized economy in the world has experienced a series of ups and downs throughout history. Official records, date economic recessions as far back as the 1850s. Experts, track these economic fluctuations using the business cycle. The modern business cycle, was codified and analyzed by Arthur Burns and Wesley Mitchell in their 1946 book Measuring Business Cycles. This cycle is characterized by periods of economic prosperity, usually referred to as expansions or booms; followed by periods of economic decline called recessions or depressions.
Next, the three crucial economic factors that affect the company include inflation, recession and currency. As Apple products are commonly viewed as luxury products, and with inflation and
Apple on the hand arguably is considered to be the mother of modern smartphones. On June 29, 2007, the cofounder of Apple Inc Steve Jobs announced the release of iPhone, a technology they had been working on for about five years. It was the first of its kind compared to the other players in the market like Blackberry, Motorola and Palm who were already making pocket personal computers. The new tech had a bigger screen, multi-touch interface and the mind-boggling on-screen keyboard was met with a lot of excitement. With these new ideas Apple dominated the phone market and during the Macworld Expo keynote speech, Jobs reported that the Apple iPhone had a 28% market share in Q4 2007 this represented significant growth in the second full quarter that iPhone has been on sale and translated to a
Most of them in the UK and the US are using apple Co. products from iPod to the iPhone. 3. Factor Influence Apple’s Consumer Buying Behaviour 3.1 PSYCHOLOGICAL FACTORS 3.1.1 One of the major factors that influence consumer buyer behaviour is psychological factors. Psychological factors can be distribute into five categories, that is motivation, perception, learning ,beliefs and attitudes and this all can influence a person’s buying choices.
1.1 Introduction – What is a Recession? A recession can be defined as “two consecutive quarters of receding real GDP” (Leamer, 2008). This is where GDP (Gross Domestic Product) is seen as negative growth of the total quantity of final goods and services produced in a country. This decline within the economy can last for a specific period of time, and can be seen within national income, particularly with employment, expenditure, and production levels such as retail and food.
This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs. Founded in 1976, Apple’s products have since been desired by millions worldwide. From their mp3 players to their personal computers, and everything in between, Apple has proven itself number one in the technology market. According to NBCNews (2011), Apple is number one because they constantly improve products, have strong relationships with their distribution center, and have sleek product designs. Now, they are outdoing competitors like Samsung, Dell, and Microsoft (TodaysiPhone, 2012).
where: Efficiency is the public health spending efficiency; YoungerPop is the share of population ages 0-14 to the total population; OlderPop is the share of population ages 65 and above to the total population; Population Density is the number of people per square kilometer of land area; GDPG refers to GDP growth; Inflation is the country's inflation rate; FDI is the inflows of foreign direct investment (FDI) as share of GDP; ODA is the net official development assistance (ODA) received per capita; the variable Exports refers to the share of exports of goods and services to GDP; VA, PV, RL, and CC refer to the governance indicators: voice and accountability, political stability and absence of violence or terrorism, rule of law, and control
Although recession brings a lot of negative effects, there also have some of the positive effects of the recession will be highlighted in this part of the assignment. This section will show the different benefits of the recession, also ways on how to realize these benefits. First, with the help of recession, the entire economy will lead to a better and wider economy. People will be able to spend as well as save for their better future.