Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions …show more content…
The detailed analysis aims to find out the external factors that affect Apple, identify external factors that are subjected to change in the future and exploits the opportunities and defend against threats better than its competitors would. The P in PESTLE stands for the political factors, the E for the economic factors, the S for the social factors, the T for the technological factors, the E for the environmental factors, and lastly, the L for the legal factors. These are the six external factors that affect the Apple company. Looking at these six factors thoroughly and respectively, firstly, the political factors that affect Apple include the fact that more than half of the sales from their products originate from countries other than America and how Apple manufactures its products and various product parts from countries outside of America, for example, China, Korea, Ireland and the Czech Republic. Furthermore, the bad political relationship between America and other countries predict the bad outcome for the company. Next, the three crucial economic factors that affect the company include inflation, recession and currency. As Apple products are commonly viewed as luxury products, and with inflation and …show more content…
Last but not least, in the case of legal factors, Apple Inc has been a part of various legal proceedings and claims since the company's operation. For example, in October 2009, the well-known Nokia Corporation sued Apple for Apple's infringement of Nokia's patents in relation to the wireless technology (BBC). Other lawsuits involving Apple include cases with competitors such as HTC and Samsung (Rogers, A). Porter's Five Forces analysis is a model that is used for industry analysis. The Porter's Five Forces is one of the most recognized frameworks that is used to assess the ambitiousness and attractiveness of a company. The framework is designed to identify the opportunities and threats within an industry. The five forces are mainly the threat of new entry, supplier power, buyer power, threat of substitution and lastly, competitive rivalry. Apple portrays a significant role in four major businesses, more specifically, the “communication equipment industry, the music and video industry, the mobile phones industry and the personal computer industry” (UKEssays). In terms of
Apple Canada Inc Apple Inc, formerly Apple Computer is a multinational company specializing in electronics, software and personal computers. Its distinctive apple logo is known worldwide, as the company is added to the lexicon in the world of the previous "i" case many of its products - iPhone, iPad, iPod, and iTunes. [2] Apple Canada is headquartered in Markham, Ontario, and employs more than 100 people on this site. The company was ranked the top retailer in Canada in 2011, with 22 Apple retail stores across the country. Apple Canada has more than $ 700 million in assets.
Apple Inc. is one of the largest and most successful corporations not only in today’s world, but throughout history. They have, year after year, proved that they are more than capable of providing their consumers with products that fit their needs and help enrich their everyday lives. Not only do they provide the here and now needs of consumers but Apple Inc. also looks to the future and what needs consumers will have to come. They have had an abundant amount of success in the world of technology. Apple Inc. is an immensely large company that provides enormous number of products to its consumers in order to meet the demands of consumers Apple Inc. has to outsource much of its production to other companies, many of those being located outside
Bad international relations, wars, terrorism, and public health issues between U.S. and these states might give a negative impact that may damage the Apple Inc. reputation as well as their business process. Therefore, the political relationship between U.S. and the other states will be very important
Apple Explanation About Their iPhones Issue Apple is one of the largest technology companies in the world. MacBook, iPhones, iPad, and Apple watch are some of Apple products, and a lot of people have one or more of these devices. People are buying Apple products because they know that Apple offers one of the best products in the market. Therefore, Apple faces the risk of losing share of the market in events of any problems. In the article “Apple's iPhones slowed to tackle ageing batteries,” Foxx (2017).
How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).
Each of the forces is determined how competitive in that industry as well as the structure of the industry. Porter’s five forces factors are consists of competitive rivalry, the threat of new entrants, the threat of substitutes, bargaining power from
Steve Jobs' vision of a "PC for whatever is left of us" started the PC unrest and made Apple a symbol of American business. Be that as it may, incidentally, Jobs' vision got obfuscated - some say by his sense of self - and he was removed from the organization he helped found. Few will differ that Jobs did to be sure block Apple's development, yet without him, the organization lost its ability to read a compass and spearheading soul. After about 10 years of falling deals, Apple swung to its visionary originator for help, and somewhat more established and savvier Jobs built a standout amongst the most stunning turnarounds of the twentieth century.
3 Porter’s Five-Forces Model Analysis Different factors can be combined together in a simple business model. This is known as Porter’s Five-Forces Model and competitive circumstances of an industry can be analyze through this model. These five forces are critical forces that they determine the attractiveness and competitiveness of an enterprise and have influence on a firm’s profitability in its industry. The five-forces analysis can not only show how Walt Disney company builds a sustainable competitive advantage in Entertainment-Diversified industry but also can seize business opportunities in future development.
Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.
Apple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.
Apple Company continues in keeping most of its products and services designed and developed in the United States (Kraemer, Linden & Dedrick, 2011). Additionally, it was founded in 1976 by Ronald Wayne, Steve Jobs and Steve Wozniak and its beginning it is only dealt with personal computers and they called their company Apple computer, and then it changed in 2007 to Apple because its focus shifted towards clients' electronics. For example, the hardware services and products like smartphone (IPhone), tablet (IPad), personal computer (Mac), media player (IPod), smartwatch and the Apple TV, the software services such as IOS, Safari, macOS and ITunes, and the online provided services like ITunes and IOS stores and
Most of them in the UK and the US are using apple Co. products from iPod to the iPhone. 3. Factor Influence Apple’s Consumer Buying Behaviour 3.1 PSYCHOLOGICAL FACTORS 3.1.1 One of the major factors that influence consumer buyer behaviour is psychological factors. Psychological factors can be distribute into five categories, that is motivation, perception, learning ,beliefs and attitudes and this all can influence a person’s buying choices.
Further, the growth of the world’s economy was also very slow in 2012 and was expected to be same in 2013-14 as obvious. Apple has been affected by a crisis such as the change in American regional sales for the current year was 9% in 2012-13 compared to 50% of 2011-12, in Europe, 4% in comparison to 31% and in greater China 13% in comparison to 78% (Apple INC, 2012). The unemployment rate in U.S was 7.9 during 2012- 13, 4.1 in China and 4.6 in Japan, was one of the significant causes of the downturn in sales growth (Trading Economics, n.d). Euro crisis, U.S fiscal problems and hard landing of large developing countries will likely continue in the coming couple of years leading Apple to more toughen economic situations (IMF, 2013). Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012).
The company really took off again with the return of Jobs. During the next fifteen years, Apple released the iPod, Macbook, iMac, iPhone, and many more. Apple completely revolutionized technology and directly impacted how society is
Apple, Inc., an American multinational technology company, which founded on April 1, 1976 in California, United States. The company has earned $53 million of income in 2015, which increase $14 million of income compared with 2014 (Apple Inc., 2015). The co-founder, chairman, and chief executive officer (CEO) of the company, Steve Jobs is passed away for the pancreatic cancer (Park, 2011). His leadership and entrepreneurship have successfully developed the company from a small personal computer company to a multinational corporation that selling various types of electronic products and software such as, iPad, iPhone, iOS, and others (Apple Inc., 2016). 1.0 Critical Success Factor