Apple Consumer Behavior Case Study

Aaron Copland`s story of "How We Listen" and Mike Hamad`s "Song Schematics." Introduction Music is a philosophical issue, and a reader must understand various factors to understand and feel the music. Copland and Hamad express their understanding of music which involves the manipulation of notes and presents a more intellectual approach to enhancing the appreciation of music. In spite the fact that Hamad is creative and makes music magical, I believe that Copland presents more regarding the listener in a way that can improve the understanding of music general music listening process. Aaron Copland`s story of "How We Listen

The study of attitudes has helped us to further our insight into understanding human behaviour. Models such as the Tripartite model and the Theory of Planned Behaviour provide a structure to how our attitudes influence our behaviour. Attitude is defined as a general feeling of evaluation towards an object/person, positive or negative (Hogg, 2013). The Tripartite Model of Attitudes proposed by Rosenberg and Hovland provides a structure to how our attitudes towards something affect our behaviour.

The detailed analysis aims to find out the external factors that affect Apple, identify external factors that are subjected to change in the future and exploits the opportunities and defend against threats better than its competitors would. The P in PESTLE stands for the political factors, the E for the economic factors, the S for the social factors, the T for the technological factors, the E for the environmental factors, and lastly, the L for the legal factors. These are the six external factors that affect the Apple company. Looking at these six factors thoroughly and respectively, firstly, the political factors that affect Apple include the fact that more than half of the sales from their products originate from countries other than America and how Apple manufactures its products and various product parts from countries outside of America, for example, China, Korea, Ireland and the Czech Republic. Furthermore, the bad political relationship between America and other countries predict the bad outcome for the company.

Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.

Since 2011, Apple had become the most valuable company. How Apple company gets so much success. This essay will introduce to you the organizational structure of Apple and how the company influence their employees.

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Humans are motivated by the needs they need to satisfy. Abraham Maslow created a need-based theory called hierarchy of needs. This theory works by ranking needs from top to bottom in the order of most basic at the bottom to most complex at the top. The foundation of this hierarchy of needs are the physiological needs.

1.3.2 Theory of Planned Behaviour (Ajzen, 1985) Theory of Planned Behaviour (Ajzen, 1985) proposes that behaviour is determined by behavioural intention, which in turn is a function of the individual’s attitude toward the act, the subjective norms and perceived behavioural control. ➢ Attitude consists of individual’s positive or negative feeling about performing a targeted behaviour (Ajzen and Fishbein, 1975). ➢ Subjective norm refers to the person 's perception that most people who are important to him or her think he should or should not perform the behavior in question (Ajzen and Fishbein, 1975).

are all the economic factors. The ability of people or purchasing power of Apple products is targeted from medium to high class. Economic factors effect Apple Company’s business process as Apple is recognized internationally. The products components that the company gets from foreign suppliers play an important role because of the exchange rates and currency differences.

Intro The Apple Watch is a smartwatch created by Apple Inc. It includes fitness tracking and health-oriented capabilities as well as incorporation with iOS and other Apple products and services. Apple announced the Apple Watch with three variants. Firstly there is the original apple watch, secondly there is the apple watch sport and lastly there is the apple watch edition, in which the case is crafted from 18 karat gold.

Their target market is mainly divided into three categories. The first group is of the people who have a high brand loyalty to Apple and are the primary consumers of its product. These people would not only own the Iphone but also other products offered by Apple like the IPod, iTouch and iPad. This group is well aware of the features and benefits of the product and is therefore prepared to pay a greater price for these features. The primary target group of the Apple iPhone belongs to the upper middle or higher social class who can afford to pay for the premium products offered by

Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it

The concepts evolving around attitude formation can include one single component (affect) up to three (affect and behaviour; affect, behaviour, and cognition) components. One of the models which include all three segments is identified by Maio & Haddock (2010, p. 4) in which they state that attitude is “an overall evaluation of an object that is based on cognitive, affective and behavioural information”. The mentioned components can be divided into an individuals feelings about the object, resolving into a positive or negative judgement of the assessed object, represented by the affective element. The behavioural factor, which affects an individuals behaviour due to their attitude and represents the mental capability of (re)acting. As well as the cognitive segment, which is determined by an individuals knowledge about the attitude subject on hand, as well as their beliefs towards the evaluated

The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided. Introduction Apple Inc. is an American international association headquartered in Cupertino, California.

Instead of doing the same thing every single day, it is beneficial to try new things. When people experience new things, and are introduced to new material, they are learning. Some people do not realize it, but we all learn something new every day. Learning is a relatively permanent change in behavior or knowledge that results from experience. Learning can be adaptive and flexible to meet life’s demand.