Budweiser Social Judgment Theory Essay

Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.

In the “hump day” commercial, walking delightedly through a drab office, a dumb-looking camel keeps asking, “What day is it?” enthusiastically until a poker-faced employee responds, “It is hump day.” In strong contrast with the camel, all other employees are depressed and impatient. The commercial ends with two guys playing guitars. One of them asks, “How happy would someone be by saving hundreds of dollars on their car insurance by switching to Geico?”

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Budweiser is a popular American beer company founded in 1876 in Missouri. They have been producing many commercials for different events, such as a tribute to 9/11 and Super Bowl commercials. The company Budweiser created an advertisement called, “Best Buds” that aired during the 2014 Super Bowl. In this advertisement, a small labradoodle runs away from its owner and ventures into a local farm.

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

This adds to the style of the advertisement; this whole commercial has a dramatic feeling to it. Styles in advertisements can be anything from humorous to scientific. They provide creative direction and can be very effective if executed well (Pack, 2017). Not many words are spoken throughout the Budweiser advertisement; they do not need to be. The song “Stand by You” is played at the right pace throughout the commercial and gradually gets more cheerful towards the end once the cans of water are shipped off.

The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept.

The Budweiser commercial, “Puppy Love,” debuted in the 2014 Super Bowl, uses compelling advertising themes that have stood the test of time: babies, animals, and love. The advertisement was written to promote Budweiser beer, but captured the attention of all Super Bowl viewers because of the universal appeal of the story. As the tale unfolds, we see a puppy and horse form a friendship. The puppy has no true home; it lives in a shelter.

In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed.

In this ad, Maddie – the young girls dog – is not only a reliable friend to the girl but she is a protector for her. The ad starts by using a foreshadow effect showing us parts of Maddie and girls life when they are grown up. As the ad continues, it back tracks to the younger life of the girl and Maddie so we can get a glimpse of what the two have been through together. As the commercial rewinds to their earlier life, we get a sight of many first things the girl came across in life while having Maddie by her side. One of these can be the young girl learning how to drive in her family car.

The two main characters of the commercial are a man and his best friend, his dog. One night the man decides to go out drinking, and does not return all night. During this sequence, the dog sits in the house looking extremely depressed, which makes people feel sad. Budweiser know that many people are emotionally attached to their dogs or any other pet that they have, and even if they don’t have a pet, they feel pity for a “hurt” animal. During the commercial a message pops up that states, “for some the waiting never ends.”

Puppy Monkey Baby Analysis Essay Clearly Mountain Dew realized the competition of having a Super Bowl commercial and paying so much out of pocket for 30 seconds of advertising. PepsiCo knew they had to do something off the wall to grab people’s attention. They also knew the target audience had to be able to relate to why they’d want or need the product. So they came up with Puppy Monkey Baby, a combination of common Super Bowl commercial icons. Co-staring the target audience; young men.

It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.

The “Stress Test” uses ethos to effectively develop trust between the advertiser and consumer. In Laura B. Carroll’s “Backpacks vs. Briefcases” she explains the use of ethical appeals and how they are used in advertising. Ethical appeals are not only used to persuade the consumer to buy something

Budweiser’s objective in this advertisement is for the consumer to purchase their product by watching a thirty second commercial. They use a nurturing tone for typical American adults. “Born The Hard Way,” commercial adequately prompted their viewers to buy their alcohol because they use effective rhetorical appeals, create a patriotic story, and Foweles’s Basic Appeals. The story created within the ad was intended for mature adults because of the history included.