Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses. Budweiser is a well-known brewing company that sells its distinguished beverage, yet the company’s commercials are not typical of what one might expect in any way. While many people consume beer during the Super Bowl, Budweiser chose to productively advertise by alluring to the heartstrings of customers through the commercial, “Puppy Love.” Rather than marketing Budweiser beer and linking it with drinking and having a …show more content…
The owner of the horse and puppy is a middle aged, middle class farmer. The fact that they choose his profession as a farmer illustrates what America was built on. This targets not only the prideful Americans but the blue collar, everyday industrious man. The view of an American farmer is described portrayed as a hard worker who owns and runs their own business. A farmer is purely a mimicry of the dedicated working class. Budweiser’s version of the middle class farmer draws in a little over half of the American Population. This proportion of the society is convinced to choose Budweiser, due to the relatability to their daily
In this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.
This passage really stood out to me because it is a fond and genuine moment between two characters that often come across as lost and are exploited incessantly by Russell. The story that Suzanne retells is humorous and preposterous, revealing the personality and the carefree attitude that any ordinary teen should possess. You can see a real warmth and friendship between the two girls, as an episode of something close to normality briefly suspends itself in their portfolio of otherwise offbeat experiences. Instead of running towards crazed situations charged with danger and immorality, the two are simply content with just being typical girls, enjoying each other's company with sunny
The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.
After reviewing Leslie Steiner ted talk: ‘Crazy Love’, I found it to be an eye opener as well as a life long lesson. As I was evaluating her speech, I thought she did a good job overall, although some areas could have used some minor adjustments and/or improvements. Starting with her Topic selection; I thought it was a great topic considered it appealed to the audience who looked like they were between the ages of 20-45, just around the age she had mentioned for domestic violence victims. I thought her introduction were missing a few elements that could have made it that much better. I felt her introduction could have been more confident and including an audience adaptation could have made her introduction that much stronger.
For instance, the ecstatic camel is in sharp contrast to those agitated staffs. Using comparative metaphors, Geico is tempting consumers without consciousness. It is as though whispering in target consumers’ ears “Do you want to be stress-free and happier than a hump day camel? Geico is your best choice!” Moreover, Geico fully understands the huge market potential among those whose age is between 16 to 25, because this group reflects new drivers who do not have car insurance.
Paul Abramson is a psychology professor at UCLA. There he teaches classes on Human Sexuality and Sex & The Law. He has written several books on romance, sexuality, and relationships. In his 2007 article “The Right to Romance: Why Universities Shouldn’t Prohibit Relations Between Teachers and Students” he argues for student/teacher relationships. He believes it is a restriction of rights and in his article he uses several appeals to validate his argument.
The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.
The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.
The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept.
Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.
The different environments and situations exhibit that everybody is diverse, yet equal. The scene with the puppy and another scene where a father and his young daughter ask Google what sound a whale makes, are especially heart-melting. The other way in which the commercial attracts success is by using micropropaganda. A catchy melody plays all throughout the length of the video.
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
In addition, the ad strives to bring awareness and educate the public about the all too real and horrifying facts of animal cruelty. One of the elements used to support the message is the powerful image of the neglected dog. Light is used to create contrast, and it serves to bring to the forefront the focal point. The viewer’s eye is immediately drawn to the timid and emaciated dog chained to the barrel, stating its claim as the ad’s focal point. In addition, the obscure dark area serves to set a somber mood reinforcing the message of the dog’s helplessness and desperation.
In this essay, I will analyze Heather Lee Branstetter’s Promiscuous Approaches to Reorienting Rhetorical Research and Maria Stewart’s Lecture Delivered at the Franklin Hall. By first grounding my essay in a discussion of rhetorical promiscuity as Branstetter lays out, and then focusing on Lecture Delivered at the Franklin Hall, I will elucidate the connection between rhetorical promiscuity and Maria Stewart, a uniquely significant female rhetor. I argue that although she is the first American woman to speak publicly to a mixed audience of both male and female, black and white listeners (and thus automatically employs rhetorical promiscuity), some of Stewart’s appeals work to attain some sort of legitimacy that I will argue do not fall within “rhetorical promiscuity” as a concept. Thus, Stewart simultaneously celebrates and rejects rhetorical promiscuity.
So American men work so hard and often “die at his desk with a bottle of benzedrines in one hand and a packet of tranquilizers in the other.” After overworking, these men will go to the clubs of men sharing one another with stories. The stories they share are always alike, which contain three main characters: “the husband, the wife, and the dirty dog.” The husband is the one representing