Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence …show more content…
In such a way that, Barbie has displayed multiple career paths, offered in various ethnicities but always displayed in the same way and with the use of Logos and Ethos. Although the whole idea behind the Barbie doll was to encourage young girls to be able to dress Barbie how they wanted to with the various wardrobes, it was not until quite recently that Barbie was able to hold more “leadership like” rolls in society. With advertisement of the Barbie doll, gender equity closely intertwined with the portrayal of the doll. “Consistent with other commercial advertising formats, males were found in the leadership and authority roles, while females were generally portrayed in more passive roles. When women were the only individuals in the advertisement, the ad copy usually reflected a biased message toward the abilities and function of the women in their roles as professionals.” (Kramer and Nelson 1997). Using the idea that Barbie depicts a woman who can be whoever she wants to be gives a sense of ethos present in the advertisement. This will then influence the audience (young girls) that they too can be whoever they want to be. By giving the opportunity for emotional attachment and representation of the little girl holding the doll looking up to Barbie as someone much like themselves, it gives a sense of hope and inspiration for the young girl. With the use of pathos, advertisement of Barbie makes it appear as though she is very approachable because of her looks and the way she seems to “fit the standards of society.” The freedom of being able to change Barbie’s clothes into her various wardrobes sold gives the young children playing with her the sense of individuality. Although Barbie has brought a lot of controversy to the table within the years it has been on the shelf, her portrayal has not changed because after all she is just a doll,
Advertisements are everywhere, whether it be on the walk to the park or scrolling through my Instagram feed. They control the way we think and heavily impact the way we spend money, to do that advertisers use ethos, pathos, and/ or logos. When ethos is used on an advertisement often times, celebrities are modeling with the product because people tend to trust familiar faces. When pathos is intended to be in use, the advertisement tends to target the audience’s emotions and is often a sad ad. When logos is in use, the ad states statistics because people side with factual information.
This insecurity may develop over time to a low self-esteem. Society makes it seem that women have to be beautiful, skinny housewives that are dependent on men. Barbie is contributing to these ideals. “Because we don’t have money for a stupid-looking boy doll when we’d both rather ask for a new Barbie outfit next Christmas.” The little girl feels pressured by not having a Ken doll, but at the same time all of the little girls would rather ask for a new outfit with accessories than a new Ken
More specifically she represents the embodiment of the mainstream beauty standard (Klein). She became a very significant role in gender socialization among young girls and woman. In the first Barbie commercial ever, if you carefully scrutinize the lyrics, it says “…someday I’m going to be exactly like you, until then I know just what I’ll do, Barbie beautiful Barbie I’ll make believe I am you” these lyrics informs us that Barbie represents a dream to every little girl, how their future should look like. Barbie was able to remain popular in the conservative times of the 50’s by captivating the attention of little girls, they all aspired to look just like her. Barbie was able to uphold some of the messages that dominated that era by represents the gender roles that belong to woman, in the first Barbie commercial, you can see Barbie wearing a wedding dress, symbolizing that every girl/woman desires to become a
The story tells the reader about how two girls, each owns a Barbie doll with their one outfit piece and they made a dress out of worn socks for the dolls. One Sunday, they both went to the flea market on Maxwell Street, where the dolls of the other characters in Barbie were sold with lower price as a big toy warehouse was destroyed by fire. They did not mind to buy the dolls at the flea market even though the dolls were flawed, soaked with water and smelled like ashes. Barbie is widely pictured as a successful girl, who is perfect in every way; with her beautiful face, a slim body, nice house, secured job and a handsome boyfriend which is the fancy of every girl. The story tells the reader of the expectancy for women to have this immaculate figure, ignoring the fact that each person has different body fat percentage and body mass index which may affect their sizes and weights.
Barbie dolls extend girls an invitation to a ‘‘plastic society’’ that doesn't accept the genuineness each of us possesses. They present a role model impossible to accomplish. The characters didn't have names, they could hold a symbolic representation of society’s judgment. The girls had the first dolls just like they wanted, but they desired to cover all of the imperfections on the dolls damaged in the fire with new clothes such as the ‘‘Prom Pink outfit’’ (Cisneros). Thereupon, no one would notice the
Piercy’s “Barbie Doll” takes a sarcastic approach to backlash at society and send the reader a message about what beauty really is. In “Barbie Doll”, A Barbie doll is used to show and symbolize what society views as what a female should aspire to become “perfect”. “Barbie's unrealistic body type…busty with a tiny waist, thin thighs and long legs…is reflective of our culture's feminine ideal. Yet less than two percent of American women can ever hope to achieve such dreamy measurements.”
In this essay, I will explore the themes of various poems from “Kinky”, by Denise Duhamel. The poems “The Limited Edition Platinum Barbie” and “One Afternoon When Barbie Wanted to Join the Military”, reflect upon the oppressive beauty standards and gender expectations in our culture and hyperbolize them to a dystopian point. Duhamel uses Barbie as a metaphor throughout these poems, and addresses our culture’s misogyny, while making Barbie a first person character and giving her a voice. The poem “The Limited Edition Platinum Barbie” critiques our culture’s narrow standard of beauty. Our society is consumed by the fantasy and perfection of the idealized body.
The girl in ‘barbie doll’, wasn’t perfect. She had a big nose and fat legs. Her classmates remind her of this, as does society. She was fine as herself, but others weren’t. They had to pressure into thinking she needs to change.
Although Barbie has conveyed many beliefs through the clothes and jobs she has had, the most controversial belief has been body image. Since first being brought out into the world, Barbie has had an unreasonably shaped body, with a small waist and large breasts. All of Barbie’s body features have impacted the way society expects women to look. But in 2016, Barbie had a dramatic makeover, she was released in different heights and body shapes, making her more suitable to the way women actually look. Barbie’s new look has made a positive impact on young girls and potentially society’s unrealistic expectations of
The commercial for the Baby Alive doll uses many gender norms for girls that are imposed because it showcases how girls are expected to be and and act by presenting them
But where did it all start and how did you get to this position? You’re five years old when you receive your first Barbie doll. Your innocent mind looks at the plastic figure as just a symbol of inspiration or a relatable toy used on the playground
In Marge Piercy’s poem “Barbie Doll,” the girl-child was perceived on the effect that society has expected in women. There stood a hazardous trend that raged in her society causing self-destruction. This comes to comparing the normal to unreal to satisfy on what society begs the girl child to be. This may occur within both genders. However, in the poem “Barbie Doll” it was more likely to occur within a girl gender.
Barbie is a doll of controversy and changes to suit the times. She has always been fashion forward and kept up with the celebrities at the time. Barbie continues to change in characteristics to fit in with society’s interests by recently creating a new line of dolls that have realistic body shapes. Barbie has never let the expectations of society crush her dreams and so she has had many careers such as president, astronaut and computer engineer.
Yet, in the realm of advertisement, there seems to be a fundamental difference in the way men and women are portrayed. The women are portrayed as a sexual object, fragile, and exotic whereas men are portrayed as dominant, powerful, physique, tough, independent, and aggressive. The advertisement today 's plays very important to influence the customer decision, and through various research evidence that gender, sexuality, and advertising are
The story Barbie Q by Sandra Cisneros tells of a girl being content with a second hand Barbie. It tells of the importance of imagination, but also the importance of perspective. The story lets the reader in on the perspective of a little girl and how she decides to overlook certain flaws in her toys because rather than feeling pity for herself, she chooses to be content and enjoy her deformed toys. The theme of the story could be that once a person gets past physical appearances, and instead chooses to focus on the joy a person, a toy or a concept can bring, said person can feel more content and satisfied with their situation. Cisneros uses Douglas Glover’s strategies from his chapter How to Write a Short Story when she uses details to create