Analysis Of The Globalization Of Apple

However, specifically compared to the smartwatch competition, the Apple Watch stacks against the Gear 2, the Moto 360 and the Pebble Steel. Key competitors of Apple in overall means of competition including the cell phone industry and other product are: Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC and Nokia. As the smartphone competitors in figure 3.1 can be seen with Apple’s revenue, gross profit margin, earning per share, price earnings and net income with its direct competitors in the table. Environment According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method.

Therefore a marketing strategy is a tool that is used to determine what the customer wants and use the resources available in the organization to meet that need. Apple Inc was incorporated in 1977 and is headquartered in Cupertino, California, USA. They design, manufacture, and market personal computers (Mac), mobile communication (iPhone) and media devices (iPad), and portable digital music players (iPod), and sells related software, services, peripherals, networking solutions, and third-party digital content (iTunes) and applications (App store). All of these are top revenue generating product lines (Hellman, 2014). This report will look at the internal and external environment and current situation at Apple Inc and determine the segmentation, targeting and positioning for their iPad tablet for the Kenyan market.

This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by

The process of globalization has a major effect in the changing world. Globalization have two main drivers which is economic institution and information technology. There is a rapid change in technology as well as knowledge therefore for organizations to be competitive in the global market they need to be familiar with new

has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).

Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001.

Introduction Nowadays people can communicate easily. They can share their ideas, their cultures even with people who are not in their countries. They can trade, transporting products around the world in just a few days. This is a big economy where everything related to each other. This is globalization.

• Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs.

Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.

The company also uses broad differentiation as a supporting strategy. This secondary strategy involves developing the business and its products to make them distinct from competitors. McDonald’s applies the broad differentiation strategy in one of their product line. For example, McDonald’s introduce the McCafé products line, in this strategy McDonald enables to get customer during off peak hours. Vertical integration is also one of the strategic objective linked to McDonald’s cost-leadership strategy.

They know that it will be simple to adapt to new hardware and this make them more open to making a repeat purchase. New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand

For instance, you can see McDonald’s store in almost every countries. In general, globalization has benefited both developing and developed nations, and became one of the most important factors that affect a country’s

Introduction Globalization is a fact of Economic Life – Carlos Salinas De Gortari. Globalization is not a new thought. This process of interaction and integration among the companies, people and government of different countries is happening from ages. Technology has been the major driver of globalization. Economic life has been transformed dramatically by the advances in information technology.

This paper will explore both the advantages and disadvantages that globalization has on the world. Globalization is good for economy. First, Enterprises can operate internationally, and production can be produced internationally. Similar to poor countries like Africa, although they are poor, they have a lot of cheap labor, other countries will make their goods

The aim of this assessment is to reflect on what I have learned this semester regarding the module of Business in Global Context; from the lectures with the professor, the case studies done in class and the three previous patchworks that we worked on. We have learned that there are different internal and external components that affect the business environment, from corporate social responsibility to cultural and institutional framework; organizations must take into consideration all the factors related to the different parts of its environment. For the topic discussion, I will be discussing globalization and how it has affected the global business environment along with the key aspects and the different point of views regarding it.