Mcdonald's Strategy Analysis

Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.

Both McDonalds and Chipotle provide fast food services. However, while they share some similarities in terms of belonging to the food industry, utilizing the concept of time to woo their customers, and emphasize on healthy alternatives, the two differ in their business practices and model, types of food that they offer, the efficiency, and extent that they have managed to influence and shape the perception of the consumers. Both McDonalds and Chipotle are restaurant chains that aim to provide fast food services to individuals on the go and highly emphasize timeliness of service as its major selling point. Besides both restaurants being in the food industry, the two restaurants emphasize the speed of their services as a selling point. As a quick service restaurant, McDonalds aims at reducing the time that its customers take before they are served.

Analysis Trader Joe's sells gourmet foods to its customers with a low cost business model, which may seem

We Are What We Eat Chew on This by Eric Schlosser and Charles Wilson analyzes and criticizes the fast food industry as a whole and goes into gruesome detail about what lies behind the fast food signs all across the United States of America. Ranging from an analysis of the slaughterhouses that provide for fast food restaurants to an inside look and discussion with diabetic fast food consumers yearning for gastric bypass surgery, Chew on This un-wraps the truth behind the golden McDonald’s sign and the cheery mascots within fast food doors all around the country. Residing in his hometown of Seymour, Wisconsin in 1855, Charlie Nagreen, famously known as “Hamburger Charlie”, sold meatballs from a stand drawn by an ox at the Outagamie County

Two juicy meat patties coated with cheese, drenched in spread, topped with grilled onions, served with lettuce and tomato, all complied together between two toasted buns are craved throughout the west coast. The fast food restaurant, In-N-Out, is known for their signature double-double burger, along with fresh, hand-cut fries and creamy shakes. Almost no one can resist the fast food phenomena. Due to the restaurant 's popularity the drive thru lines seem almost endlessly long, which leaves west coast natives questioning whether they can make the items on the menu themselves and nonnatives questioning the quality of the restaurant. Both inquiries can be answered through the written genres: online recipes and yelp restaurant reviews.

McCafe has been famous in Philippines as well due to many people likes their new products, where some of the products in the McCafe are not available in the normal McDonald’s branch. Product Development – Product Development or New Product Development is the process of producing a new product to the market to benefit the customers. There are a lot of businesses who produces a new product every year that they introduce to their consumers such as McDonald’s and Tesco. An example would be McDonald’s offering The Big Ocean burger back in 2007, this was only offered to their consumers

In a differentiation strategy, focus is on products or services that can be readily distinguished from its competitors (Parnell, 2008). Companies that operate with a differentiation strategy typically offer new products and markets opportunities to the entire industry. Most businesses using this strategy are also large and established, but they focus on new products, new technology, distinctive service, and flexibility to keep up with new developments. The main challenge of the differentiation strategy is to have highly distinctive products and services that consumers value above that of similar products and services offered by

Specifically, Ralph’s (similar stores are Vons and Albertson’s) and Whole Foods (similar stores are Gelson’s and Trader Joes) are two firms that utilize cost leadership and differentiation. On one hand, we have Ralph’s using cost differentiation by providing a broad range of merchandise at a decent price. On the other hand, we have Whole Foods that has implemented a differentiation strategy by marketing their merchandise as healthier (organic). The trade of for both companies is that they are attracting less consumers by just marketing to a specific crowed. For instance, if Whole Foods had lowered their price and still sold premium merchandise, soon Ralph’s would be in trouble.

They get the food ingredients from one supplier and the drinks are from another supplier. McDonald’s has nothing to sell selling if they didn’t have a supplier. The company must make sure the suppliers are cooperation and trustable.

Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage. a) Cost leadership strategy occurs when a firm a delivers the same services as its rivals but at a lower price. b) The differentiation strategy occurs when a firm delivers greater services for the same price of its rivals. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy.

( Elena utaru , 2014) b. Sub-supporting point: Besides, the packaging of fast foods make it easy to take away or bring it wherever you go. 2. Supporting point: Secondly, the services that provided is convenient with very quick response a.Sub-supporting point: Mc Donald has 24 hours services of home delivery whenever you order the food.

McDonald’s also provide medical benefits to the workers and the compulsory deduction from salaries such as EPF,

It also contributes directly to ensuring the food they serve is safe for guests. Burger King works directly with producers to ensure all products are ethically sourced and that they comply with global standards and best practice. Their criteria is strict and closely monitored to ensure they partner with responsible suppliers who apply water saving techniques, don’t abuse the use of chemicals, and who conduct stock rotation to name but a few. This helps us to ensure that the products served to their guests fully comply with their responsible food journey

Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders.

People can eat food without searching for restaurants don’t have to wait for long for food to be prepared and served. It is also an alternate option for people who are working, are busy or in rush. Competitively fulfilling the above is Checker Diners. It was founded on the concept to provide Americans better burger and meal options. Checkers menu prices are competitive compared to other fast food chains.