The pressure to be beautiful is an overwhelming wave that is rushing over the youth of today, particularly with girls. Girls are taught from a young age that in order for them to be worthy they must fit into a narrow, and often unhealthy, mold. Leaving many young girls vulnerable, and searching for a way alter their appearance in order to fit said mold. Covergirl, an American cosmetic brand, capitalizes off of that insecurity. In 2010 Covergirl launched a commercial featuring Taylor swift that utilizes Ethos, Pathos, and Logos; with the goal of persuade makeup wearers to purchase their makeup over other brands. Debuting in the early sixties, Covergirl is perhaps one of the most credible and well-known household makeup brands, and is well aware of its reputation and confidence it holds over its audience. …show more content…
They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product. Even Covergirl's name plays on one’s emotions, as the name of the company itself refers to a woman who is beautiful enough to be featured on the cover of a magazine. again implying that the model got where she is by using their products, rather than her drive and work
The movie takes place in New York City, in the year 1926. Newt Scamander, a british magizoologist, sailed to America on his way to Arizona. He encounters Mary Lou Barebone, a woman who leads the New Salem Philanthropic Society, who claims that witches and wizards are dangerous. As Newt listens to her speech, a Niffler escapes from his suitcase.
In my opinion, Jill Shargaa Is a good comedian and her way of expressing herself to the public makes one interested to know more about her works . I agree with her that we have changed the meaning of awesome. I think that she got the audience back to remember the true meaning of awesome; also, she got persuade me and I have interest create and do awesome things.
This passage really stood out to me because it is a fond and genuine moment between two characters that often come across as lost and are exploited incessantly by Russell. The story that Suzanne retells is humorous and preposterous, revealing the personality and the carefree attitude that any ordinary teen should possess. You can see a real warmth and friendship between the two girls, as an episode of something close to normality briefly suspends itself in their portfolio of otherwise offbeat experiences. Instead of running towards crazed situations charged with danger and immorality, the two are simply content with just being typical girls, enjoying each other's company with sunny
Unlike Adam and Eve’s battle of the sexes, Twain highlights how a group of men in a militia are a slave to their pride and naiveté. They have a preconceived idea that with war comes glory, but they do not consider the truths of it. Instead of understanding war as bloodshed and deadly, the narrator is a “naïve young man whose alliance is less with the Confederacy than with the romance of soldiering itself” (Ladd 45). As young men, they see fighting and war as a masculine act to be part of. Their guns are a phallic imagery that symbolizes their masculinity, but it is the very same object that makes them realize what war truly is when they accidentally kill a man.
Sarah Ziff also tells of another modeling horror story from her past. She tells Ling that at her first modeling job, when she was a young fourteen years old, she arrived and was told immediately to take all of her clothes off for the pictures. Ziff was told nothing beforehand about the shoot, so she definitely was not expecting to model nude for her first ever shoot (Ling). To further emphasize her point that she was so young and vulnerable in the industry, Ziff states, “I didn’t realize that I even could say no” (Ling). Through these touching stories, Sarah Ziff portrays her defenselessness young self, being thrown around in the modeling world, to further get the reader to understand how dangerous it is for young girls in the modeling world.
Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”
Finally, the phrase “The World’s Best Sports Bras” flashes on the screen, each word separated into different frames that are shown between action clips. Not only do the words themselves elicit the idea that there is no better brand than Victoria’s Secret from which to buy, but the words are split into different clips to dramatize the message. For every additional word that flashes, the commercial builds tension towards the final message, emphasizing that VS sports bras are truly the world’s
Minorities have been repressed for many years all over the world. They were treated as inferior and possibly will be for many years to come. There’s Hispanics, Native Americans, African Americans, Asian, and Indians and many more. Women have been repressed for far longer and continue to be treated as inferior because of how women have been raised believing they must do what men want them to. Due to this females are treated differently from males whether it’s a colored female or white females, women are treated as lesser beings to men.
Rhetorical Précis 1: In his essay, “ Love and Death in The Catcher in the Rye” (1991), Peter Shaw claimed that Holden behavior and way of thinking is due to common abnormal behavior in a certain time for teenagers (par. 10). Shaw supported his assertion of the young Holden by comparing the literary culture of the 1950s and how Holden’s fictional character fits within the contemporary Americans novels as a, “ sensitive, psychological cripples but superior character” (par. 3). Shaw’s purpose was to show that Holden’s sensitive and psychological behavior is not abnormal, but such like stated by Mrs. Trilling that,” madness is a normal, even a better then normal way of life” (par 4). Peter Shaw’s tone assumed a highly educated audience who is
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
The first scene in the ad “You make me feel” shows real life women in many different roles they play in their professions, families, communities and the world. Some of the women are shown in their everyday professions such as a musician, waitress, teacher, farmer, doctor, artist, valet parking attendant, baker, marathon runner, Miss America pageant winner, and military women. Other women are shown in the ad with their families spending quality time together, posting yard sales signs, picking pumpkins, farming and caring for their families. They are shown as single mothers, married women and in a relationship with a partner.
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.
Society’s perception of male beauty isn’t tied as inherently to age as it is for women, in that cosmetic companies continually market products to consumers through the male gaze. Women are constantly defined by their appearance, which is problematic in and of itself, but this problem is exacerbated by society’s rampant ageism which tells women they must maintain youthful, feminine looks as they
Covergirl’s main audience for this audience is people with feminine attributes who are between the ages of 16 and 35. The eyeshadow appears to be more juvenile indicating a younger target for this advertisement. Makeup is not a necessity, but Covergirl is an affordable makeup brand. So, Covergirl is trying to appeal to the middle class and above. The Covergirl advertisement is also targeted to people with a special interest in makeup or beauty products.
The ad features three Angels in VS lingerie with the slogan “I Love My Body” on the right and a description underneath. The central focus of the advert is the three models on the left and their facial expressions are smug and seductive, as if they were beckoning us to come look at the ad. They also seem confident, which connects to the phrase on the right, “I Love My Body”, showing that they are confident and