A Rhetorical Analysis Of Victoria's Secret

And then it quickly shifts to an image of a man running on a mountain which seems like a volcano, a strong lighting lashes through the sky and hits the red ground (adventurous task) which ignites the emotion of fear. The next scene has two people running through a rocky blue cave, which has its pieces falling down to the ground, heading to a bright opening as if they are trying to reach their goal. The camera shifts and shows a large view of the mountain . there is a scene where a man is running toward a very enormous gate that opens to show us an immense twisted maze puzzle next it shows us the components of Nike+ products. Later in the ad, athletes are found going through hard obstacles, but there not giving up, and the names of the athletes in the advertisement are being displayed each with its character.

Journal Entry: America The Beautiful In the documentary, America The Beautiful by Darryl Roberts, he is trying to understand what causes us obsess with physical beautify and not appreciate what truly makes women gorgeous. Throughout the documentary, Roberts follows twelve-year-old Gerren's modeling career and makes inferences about how a child is a new and impossible standard for older women to live up to. During the duration of the film; impossibly skinny and unhealthy models, beauty cosmetics, and marketing advertisements are analyzed to try to decipher what society makes women conform.

With any commercial in today’s society they are always trying to get you to buy their product in any way possible. You should think about three key things throughout the commercial. One being what is the product, two is how the product performs, and finally how is the company behind the product is trying to pull you in and but their product. The company will use three appeals, these are Ethos, Pathos, And Logos. While logos in a commercial will have a more logical approach, Ethos will have a trustworthy approach, and finally Pathos will impact most people due to the emotional approach.

"Just do it!", "Impossible is nothing!" "Live or love" are the corresponding slogans of multibillion dollar companies Nike, Adidas, and Louis Vuitton. Each slogan conveys the modernistic doctrine of breaking traditional norms and daring to take charge of one's own "unique" life. Millions of people purchase their products as a result of the direct advertisement accentuating the possibility of being individualistic within an exponentially expanding human population. Yet, author Thomas Frank remains undeceived by the advertisement, unraveling the truth behind the pseudo-individuality; in "The American Paradox" Frank utilizes a postmodernism perspective to view through the façade.

Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product.

There is an intentional absurdity and awkwardness to the clip since this white woman is clearly not Kimura Kaela. This commercial renders the ‘fake’ Kimura Kaela as cute and incompetent, and,

Ellen and Sofia’s commercial uses humor to sell their product. Queen Latifah tells her audience that they can save time and money by using the product she is advertising because it can save them time and money (Queen). They also use the tagine “Department store beautiful for less” (Drew). They are trying to convince the audience to buy the product by saying that it is just as good as department store brands, and it is cheaper than the department store brand. It is good quality makeup for less.

Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

The commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation

The rhetorical imagery used to portray a man's body is spread throughout the fitness industry and health advertisements. These images are on the cover of well-known magazines, online websites and through television commercials. Fitness magazines and advertisements are distributed worldwide targeting men, ages 18-30. Fitness magazines give a visual rhetoric as a method of persuading beauty, body image, and the pursuit of “flawlessness”. The company’s focus on young adults due to their belief that their consumers have the money to buy products to obtain the body they want or the body portrayed on the cover of the magazine.

The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.

It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

So, Victoria’s Secret, until you show us campaign advertisements with real women who aren’t skinny, gorgeous models, you aren’t showing us anything revolutionary and I, at least am not going to buy your product meant for “every