Pros And Cons Of Qualitative Research

The National Institute of Nursing Research The National Institute of Nursing conducts research to improve the health and well being of the population at large as they incorporate both clinical and research training on health and illness across all ages to prevent diseases, while they manage and improve the care of each individual. The goal of the research facility is to apply new technologies to promote health while developing scientist of the future ("National Institute of Nursing Research," 2011). There are three current methodologies to research; quantitative, qualitative, and outcome research. Examining all three closely reveals a complex distinction in methods of research. The quantitative method focuses on the formal, objective process

n research methods, every researcher uses a procedure or a means of measurement to collect data. For example, three types of basic measurement collection are self-reports, observational, and physiological. Each method has their pros and cons in research. Depending on the research you are conducting these methods of measurement can either guide you to great discovery the pro, or skew your data making it unreliable the con. Observational measure is the method of measuring behaviors by directly observing subjects (Leary, M. R. (2011).

This is an excellent example of observation-based research because

The three different research methods are naturalistic observations, surveys, and case studies. A naturalistic observation is when someone is observing people or animals in a natural environment or set. A naturalistic observation would be good to use when you observing people in a a cafeteria. For example under appropriate conditions, you can observe the amount of people who naturally order healthy food verses unhealthy food. Naturalistic observation are good only if you take the time to observe people in their natural environments.

Introduction. The population within the neighborhood of Greenfield rd. and Fenkell ave. of Detroit, Michigan, also known as 48227 has increased drastically over the years.

Measurement: This is the second phase and is where the measurement is done between what is practiced to what is the standard set internally/ externally. The outcome is then used to decide on what changes are required, if any. A SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) can be used here. 3. Action: This is the third and final phase where the corrective action is identified, chosen and finally implemented.

Initially, l clearly defined my goals and objectives of the data collection to ensure the data gathered will be accurate, credible, can be repeated, reproduce able. Then reach an understanding and agreement on the operational definitions and methodology for data collection. As a student there is often a marked divide in my mind between using a qualitative or quantitative approaches. 8.2 Social Concept: Socially, data gathered about a phenomena contain real information and it is useful to the improvement efforts in the society. Good data collection planning prevents errors that commonly occur in data collection process, it saves time and money that otherwise might have been spent on repeated or failed attempts to collect useful data.

Another method used to collect data is through group interactions. At times, there will be individual interviews to check the validity of findings to design a survey tool. Focus groups are run by a facilitator or a moderator.

The three descriptive research methods that I will discuss are Naturalistic Observation, Survey, and Case Study. Naturalistic Observation is a research method in which people or animals are observed in their natural habitat without any controls or variables. This type of research method may be conducted if you want to see how people truly act without being watched. For example, this research method may be used to determine who are healthier shoppers, men or women? The researcher would go to a food store and take count throughout the day of how many men and women he finds in the fruit and vegetable isles, and how many he find in the snack isles.

CHAPTER 5. INFORMATION & COMMUNICATION Quantitative v. Qualitative Studies Quantitative investigations are scientific, objective, and effective in describing phenomena in terms of magnitude (Balian, 1988). Quantitative investigations use numeric values and statistics to identify patterns, to objectively quantify relationships between variables, and to make predictions. In addition, because large sample sizes are used, data can be generalized to larger populations.

Introduction Psychological research and its findings have profound impact on people, relationships, and institutions in our society (Willig, 2013). However, as any other study, psychological researchers are faced with enormous limitations including inappropriate designs or methodologies due inadequacy of professionals (Wang, et al., 2015), geographical differences that impacts on generalizations (Smith, 2015), and time pressure that negatively affects the quality of a research (Punch, et al., 2014). Language barrier and lack of literature or poorly done review are other factors that affect psychological research (Willig, 2013). Limitations Limited number of professionals in the psychological research is one of the key limitations to this field of study. Psychological research depends on observations, experimentation, and evidence, hence the need for critical methodological designs (Shipman, 2014).

Introduction Qualitative research are those kind of researches that an outcome is obtained without the application of statistical methods of data analysis (Strauss and Corbin, 1990 cited in Golafshani, 2003). However, the qualitative research takes a direct approach, where the researchers arrive at a conclusion through the observation of events as they occur naturally without external interferences (Golafshani, 2003). Ethical and methodological issues may arise, therefore in order to demonstrate the legitimacy of Qualitative research it is important to integrate rigour and trustworthiness. Potential ethical issues There is the need to take into consideration ethical issues that may arise from conducting qualitative researches.

Qualitative is one of several ways that used to track data. “The advantage of a qualitative approach is that it allows the researcher to examine these complex phenomena without relying on structured data collection necessitated by quantitative designs “(Royse, 2010 p. 84). By using a qualitative approach, Maritza could understand how the women perceive her program that provides parenting education and support. This will also generate ideas for improvements to the program that will be helpful to the ladies and to women who may join in the future. Information obtained in the qualitative study will help Maritza in the group meeting with issues that some of the women may be experiencing that she may not be aware of.

3. QUALITATIVE RESEARCH THEORY 3.1 QUALITATIVE RESEARCH Qualitative research is a form of research in which the researcher collects and interprets data, meaning the researcher is as important in the research process as the participants and the data they provide. Reason and Rowan (2004) have argued that the core element of a qualitative research approach is to connect meanings to the experiences of respondents and their lives. According to Clissett (2008) qualitative research involves a variety of research methods that can be used to explore human experience, perceptions, motivations and behaviours. Qualitative research is characterised by collection and analysis of words in the form of speech or writing.

Qualitative research method has been widely used to gather data on specific subjects. With in- depth analysis, this method helps the researcher to get greater insights on various phenomena. The major reason why it is usually preferred over other methods is that it not only examines the when, where and what of a decision making process but also the why and how. Debates, interviews and various other researches are the areas where this approach is commonly used. Depending on the requirement of the research, the data gets streamlined once the entire data is obtained and gathered.