Mondelez Industry Analysis

The U.S. Department of Agriculture’s Continuing Survey of Food Intakes by Individuals discovered that 85% of Americans eat breakfast. With this large consumer base it comes to no surprise that bagel consumption has increased by 150% during the past decade, leading the trend toward simpler and more convenient breakfast foods according to U.S. Foodservice magazine. The bagel market itself is a $1.4 billion market that is continuously growing on a yearly basis (Boy, 2014). This provides that the product Hot Cheetos bagel has a high potential to hit the market since the bagel market itself is expanding and if a company does not act now they will not gain in market share. Bagels are a gaining popularity with 2/3 of its yearly revenue deriving from bagel shops that offer soups, sandwiches, and coffee.

As consumers, we might feel disappointed and angry after reading Moss’s essay. Most of the food companies don’t care about consumers’ health. For them, following the market strategy and earning profit are the most important things. Food companies even change the nutritional profile to make those food products look healthier. Consider that, before food companies employees going to work in the food company, they might not know about all these secrets about food

“Snacks for a Fat Planet” is an article by John Seabrook discussing his thoughts and his time at PepsiCo, the largest food-and-beverage company in the United States. PepsiCo has a want for “aspirational” products and marketing. Providing great details throughout the whole article, Seabrook begins with a background of PepsiCo and proceeds to discuss the unhealthy benefits on their products. After introducing the reading to the CEO of PepsiCo, Indra Nooyi, the reader is informed of the company’s ideas on an expansion for “good for you” products. The salty and sugary snacks are a leading factor in the obesity era we are in and PepsiCo wants to find a way to provide their customers with a product that is less hazardous to one’s health, but a product

Milton Hershey was an owner of a candy company that he sold in order to have a chocolate company. He went from a caramel company to a chocolate company. Even though having a chocolate company sounds awesome, Hershey had to go the through a lot in order to be a successful company. He first sold his caramel business for $1 million so that he could concentrate only on chocolate. Even without knowing if his chocolate company would succeed, he still sold his candy company.

The segmentation of Kellogg’s Special K is international, as their products are sold all over the world in 18 different countries. The company must have the right size and growth of the selected target market, and it must keep it segments attractive all the time. Kellogg’s special K has many competitors such as Atkins, Quaker, Nestle, etc. However, it is differentiated from them for having low calorie snack bars that will attract more customers to buy their product. In conclusion, Kellogg’s targeting women for the Special K product and focusing on selling healthier snack bars makes their product more attractive than its

Personal objectives a. To adapt with the professional and multicultural working environment in The Kraft Heinz Company (KHC) b. To understand and adapt with the Global Affiliate Trade (GAT) culture and process c. To support GAT department in achieving MBO, specifically policy compliance What competencies have I worked on this month? a. Business Process and Change Management b. Business Communication How have I worked on these competencies (By doing …)? a. Business Process and Change Management S: My main responsibilities would focus on the policy compliance by both Import Affiliate and Export Affiliate in placing orders.

ECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

The product “The products that The Coca-Cola Company sells are called nonalcoholic beverages which include numerous nonalcoholic sparkling beverages; various water products, including packaged, flavored and enhanced waters; juices and nectars; fruit drinks and dilutables (including syrups and powdered drinks); coffees and teas; energy and sports and other performance-enhancing drinks; dairy-based drinks; functional beverages; and various other nonalcoholic beverages. These competitive beverages are sold to consumers in both ready-to-drink and other than ready-to-drink form.” (Coca-Cola Company 10-K 2015) (4) The competition market The Coca-Cola Company Competes in the non-alcoholic beverages part of the commercial beverages industry.

 Social class has a strong influence on preference in food and drinks. Coca cola design products for specific social

Whole Food is a societal concept. I just wish there one near me. It seems that the local markets products are not all as international as I would like it. That probably explains why I need to go to 3 different markets to get what I want or at least the price I am willing to pay for it.

Market structures describe the competitive environment in which a firm operates. The characteristics of the market structure will have a major-influence on the competitive strategies and tactics that are implemented by firms. (Octotutor, 2014). For the purpose of this analysis, I have chosen to analyze the Coco-Cola Company, which operates in an oligopoly. This type of market has many implications for both consumers and competing firms.

Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

Executive Summary: The Campbell soup company is involved in several difficulties. Although it dominates the soup market, it is struggling to keep people interested in their soups rather than them resorting to other snacks. Through thorough research, they have observed consumer’s responses to the soup in the grocery store. They found that the consumers were overwhelmed by the variety of different soups in the same wrapper lining the isle. Campbell company responded by putting different color on certain lines of soups.

McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.