Mcdonald's Competitive Advantages

McDonald’s can introduce a new item to their $1 menu and the world wide web will have dozens of articles written about it. the Sean John label as seen on its website

In an America that was consuming hotdogs, hamburgers, and other convenient foods at home, Baker was on a mission to get people to eat more chicken. His experiments with chicken led him to a break thru with the chicken nugget. His nugget called a “chicken crispie” didn't take off until 20 years later when big time fast food chain McDonalds notice his invention. McDonalds was under a hamburger crisis due to the US government so leaders of McDonalds needed to come up with a solution. After getting Bakers' idea and changing the name to Chicken Nugget, Mcdonalds had a major hit.

Introduction Subway is an American fast food restaurant franchise that primarily sells sandwiches andsalads. It is owned and operated by Doctor 's Associates Inc. Subway is one of the fastest growing franchises in the world, with 44,280 restaurants in 110 countries and territories as of September 18, 2015. ] It is the largest single-brand restaurant chain and the largest restaurant operator in the world.

In “How Junk Food Can End Obesity” David Freedman argues that ending processed food is not going to help solve obesity problems. He knows that “Junk food is bad for you because it’s full of fats and problems carb” (Freedman 515). Freedman believe that we should use technology to improve fast-food by taking out the unhealthy products in it, instead of getting rid of fast-food entirely. He also talks about his experiences with food between wholesome food and McDonald’s. He discusses how McDonald’s smoothies have the lowest calories and are cheapest out of all other smoothies he had.

Now don’t get me a wrong, a good juicy cheeseburger is good every once in a while. Through the opening of these fast food restaurants, kids, adults, and students alike will be more tempted than ever to spend the money on a quick and easy meal. I can’t count the number of times my parents have gotten take out simply because they didn’t want to cook. Secondly, the prices of fresh food are at an all-time high. Currently, the prices of fresh eggs are higher than recent years because of a bird flu.

The first two cafes drinks were more caloric, double the price and took longer than the third café. Given that, Freedman thanks McDonalds. Eminent voices in the food culture convince people that McDonalds is unhealthy. Most processed foods are considered unhealthy because of the artificial flavoring, and preservatives. That being the case, whole-some foods are considered healthy because it doesn’t sit on the shelf for a month.

Working At McDonald’s Summary In " Working At McDonald's ", Etzioni claims that fast food chains are terrible and don't give significant working background or order to kids. Etzioni contends that restaurants such as KFC, and McDonalds no matter how successful are bad jobs for kids and teens. Etzioni gives brilliant defense to his contention and gives illustrations to bolster his point. He can't help the way that McDonalds trains its representatives and abandons them with no space for creativity.

Junk food is responsible for the growing rate of obesity. This is outlined by David freedman in his article of “How junk food can end obesity.” David Freedman has credited the “health-food” motion, and followers of it along with Michel Pollan. Freedman claims that if the America desires to stop the obesity epidemic, or at least reduce its effects, they must shift to the fast meals and processed meals enterprise for assist, now not the “health-food” movement.

According to the article At McDonald’s, a focus on speed, by Jonathan Maze 1, “Customers who order through the mobile app would need less time to make their orders at the drive-thru speaker. On its own, that could reduce drive-thru times’’. So if travelers in a rush , McDonalds have a app where you can order through the app and the food be ready by the time you get there. According to the article McDonald’s Brings McCafe Beverages to Store Shelves, by the States News Service, McDonalds is bringing McCafe beverages to store shelves in early 2018. So doing that will make it more faster for travelers.

Ronald McDonald: Clown or Devil? Online and television marketing have taken over America, one commercial at a time. Fast food companies like McDonald’s aiming their ads towards children plays a huge role in the quickly growing obesity epidemic that has overtaken America’s population, especially children. To children, there is nothing not to love about McDonald’s.

As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term

Costco’s business model is centered around offering a smaller range of products at incredibly low prices which attracts the consumer. In order to supplement this lowered profit margin, they require their shoppers, both businesses and individuals, to purchase annual memberships. The membership fee accounts for a majority of the company’s profit. Furthermore, Costco operates its under a wholesale warehouse style which eliminates the need for excess handling and workers in the store. The stores are stocked to carry certain big ticket, ‘limited time offer’ goods so that customers feel the need to take advantage of the deal because it may not be there when they next return.

The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.

The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.

With this strategy, it gives customer the awareness and urge to buy in view of their low pricing as compared to other competitors. For example, KFC Zinger Double Down set priced at RM 9.95 with includes two pieces of meat while McDonald Spicy Mc Deluxe Burger set at RM 9.45 with includes only one piece