Final Essay

Marketing Plan: Social Media Social media, in today’s business world, represents a vital role in how consumers research, learn about, make decisions, and share information about products and services. Studies show that about 60 percent of consumers’ research before buying through multiple sources online and learn about specific brands or retailers through social media sites. (Hazan, & Wagener, 2013). The emergence of the vast social media sites gives businesses an extensive marketing audience in building brand awareness over the web.

My idea came from watching a documentary on how prisons and jails in Europe have a different approach dealing with inmates when being punished for a crime they did. This place was in Norway, their jails are actually treating their inmates with gratitude. Erwin James (2013) labeled Norway jails inmates “live in conditions that critics brand 'cushy' and 'luxurious'.” These amazing jails have positive results because they have the least reoffenders in the world. The results of my topics should be positive, the reason I say this is because it been tested out in different countries and they had amazing results.

I enjoyed reading your post. Education has a huge impact on nursing excellence. Nursing education is the main focus of both the AACN and the NLN, as mentioned in above post. The AACN supports nursing excellence by establishing high standards for educational institutions; therefore, graduating high quality, knowledgeable nurse ready to improve quality of patient care.

Social networks such as Facebook and Twitter are providing advertisers with information about the nature and the demand of their consumers. This technique is crucial, as it is providing the businesses with a “target audience”. On the other hand, it is apparent from the view point of the consumers that the customers are frustrated due to lack of information shared with them by retailers. Therefore, role of social media marketing is helpful for achieving consumer’s loyalty and increase of the share of the market. Why is it an issue now?

In my opinion, social media has re-conceptualized the global marketplace. It undoubtedly has influenced how people communicate with friends and family, stay up to date on the news and current events and the way companies and their respective brands convey their message to the masses. The advantage of media platforms such as Pinterest, LinkedIn, Instagram, Twitter, and Facebook to name a few, is that they provide another medium for organizations which target and then solicit their audiences more efficiently and effectively. This is supported by the reading, “By using global advertising agencies, companies are able to take advantage of economies of scale and other efficiencies” (Peter & Donnelly Jr, 2013, Pg. 213). When advertising with social media, organizations have the ability to not only establish new customers, but to expand the awareness of their particular brand across the globe.

Research shows that consumer access to social media has reduced the effectiveness of conventional marketing efforts such as television and print media advertisements, which caused declining response rates and significantly affected the marketing strategies of organisations. (Gensler et al., 2013; Tsimonis, G. and Dimitriadis, S., 2013) The second contribution to the attractivess of social media are the technological advancements that have influenced the development of new information technology infrastructures, tools and the increasing size of the online population. Furtermore has the use of traditional media declined as people, especially young individuals, have moved online. This demographic shift has strongly pushed organisations to participate on social media (Tsimonis, G. and Dimitriadis, S., 2013).

In 1978 the Bulletin Board System was introduced offering a computer server software that allowed users to connect and share information marking what many believe was the beginning of social media. Nearly forty-years later social media has come a long way, much to the credit of Facebook which launched in 2004 and now has 1.86 billion active users. Social media has changed the average person’s day to day life in one way or another. The average person spends one-hour and forty-minutes a day scrolling through their different social media feeds. Even those who avoid using any social media platform find themselves affected.

Global citizenship is increasing more and more in popularity due to the global matters facing our world today. Global citizens aid the goals of gender equality and education, they aim to abolish social injustice and contribute to the progress and development of a fairer and just world. All of the worlds issues stem from human acts of breaches of The Human Rights, so it is vital that as a world community we become global citizens, eradicate our worlds complications and begin to respect one another as humans of the world. Global citizenship is essential in insuring the improvement and end goals of gender equality.

Discussion Board 3 ENGL 105 Ben Boyd 12/1/17 Section 1: Article 1: Holt, D. (2016). Branding In The Age of Social Media. Retrieved from https://hbr.org/2016/03/branding-in-the-age-of-social-media Citation: (Holt, 2016) This purpose of this article is to educate reader on the common pratfalls faced in digital marketing strategies rooted in social media as the primary driver.

As stated by Killian and McManus, social media is dominating the consumer conversations as well as pop culture. The new developing consumer environment has resulted in brand managers seeking ways in which to promote their brands with minimizing the possible negative impacts. This transition into the digital age has come with several difficulties. The difficulties are suggested to be a reflection of companies not being accustomed to consumers having a platform by which they are able to express their thoughts in a mass medium (Killian and McManus, 2015).

According to Zelikman (2014), “There are 6.8 billion people on the planet and 4 billion of them use a mobile phone. Only 3.5 billion of them use a toothbrush.” This fact is completely ridiculous, because apparently, roughly 59% of the world has a phone, but only roughly 51% use a toothbrush. Apple, Google, and Microsoft all compete for the success that allows them to thrive. From iOS, to Android, to even Windows Mobile OS, these companies, in attempt to be the best electronic producer and distributor in the world, create the best smart phones, tablets, and computers possible.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.

Avant-garde artist, musician, and cyborg Neil Harbission once said “Technology is made by humans. If we modify our body with human creations, we become more human” (The Sun 2012). The evolution of human technology has defined contemporary society as we know it today. However, the argument that technology has shaped our biological needs questions whether cyborgism is the next step in human evolution.

Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.). Brands can also keep the word of mouth marketing alive through social media.

They may increase customer’s engagement, and help to increase sale (According to reference no [5]). Social Media Marketing can be use for increasing the brand awareness among customers on online platforms through utilization of the WOM principles. [35] Usage of the existing social media platforms for As such, it supports two forms of promotion: First is traditional marketing promotion, which is refers to the communication driven by the companies towards their customers and second is social promotion, which is unique for social media platforms and is embodied within the consumer-to-consumer communication (according to reference no