As we brainstormed our idea and how to market it three factors were involved with this; geographics, demographics, and the psychographics of our target market. Our target market is all lacrosse coaches, players, recreational lacrosse teams, school teams, and professional lacrosse teams. Our product would be sold nationally as well as international but specifically marketed where lacrosse is a popular pastime. For example, since there is much more demand for our net in the United States and Canada than China, then that would be where we would more specifically market our product too. Nick and I decided the main target market for the reboundable lacrosse net would be to the age group of high school students and above since there are minimal recreational lacrosse teams for younger children. …show more content…
There is no specific ethnicity or occupation to our target market. The income of our target market would be anywhere from low-middle class. This is for the reason that the majority of our consumers would be able to afford expensive lacrosse gear anyway if they play it so a reboundable net would be in their budget. Since the target market for our product is mostly lacrosse players and teams than the psychographics would be in relation to that. Our target market would be outgoing and athletic. By being athletic, obviously, they would be in shape, love to exercise, have a need to succeed, as well as a desire to improve their playing ability. The reboundable net provides an easier way to practice, this would be particularly a benefit to players who may not have the ability to always practice with a partner or team, this would be a benefit to any hard working player with the motivation and mindset to always practice. The main psychographic would be an interest and knowledge of the game lacrosse as well as having the necessary equipment to play the
January 1st 1998, eight organizations came together in a merger to form what is known today as USA Lacrosse, the national governing body of men’s and women’s lacrosse in the US. The vision of USA lacrosse is to “envision a future that offers everyone a lifelong opportunity to enjoy the sport of lacrosse” (Cite). Often times you will hear coaches, fans, and members informally refer to the vision of this organization by simply saying it is to “grow the game”. The mission of USA Lacrosse, as laid out in their website, is to provide “national leadership, structure, and resources to fuel the sport’s growth and enrich the experience of participants” (Cite). CEO Mark Riccio expands on their VMOSA in a release with USA Lacrosse Magazine and outlines
Lacrosse has roots in the tradition of the Native American Iroquois people. Lacrosse played a significant role in the community and religious life of tribes for many years. Lacrosse traditionally had many different purposes, Lacrosse was a function to keep the “ Six Nations of the Iroquois together. There are 5 tribes in the original Iroquois confederacy: The Mohawk, Seneca, Oneida, Onondaga and the Cayuga tribes.
The Lacrosse Journey Just last week I had a crazy adventure and it included my favorite sport Lacrosse so let me tell you about it. So last week the Lacrosse maniac came into town and I had to battle him in a Lacrosse game. It was me against him. First I had the ball and I got around him with a spin
Physical contact: The main difference of opinion between work force ’s and womanhood ’s lacrosse comes down to contact. In the men’s biz , body-checking is legal — and encouraged (especially by coaches) — while in the women’s game, it is not. As a result, there is far less protective equipment in the women’s game: Men wear helmet , lip guard , baseball glove , shoulder joint inking pad , elbow digs , and often rib lodgings , whereas women wear mouth guards and protective eyewear, but (with the exception of goalies) no helmets or 7 senses of pad
Lacrosse is a contact team sport played between two teams using a small rubber ball and a long-handled stick called a crosse or lacrosse stick. It is often considered as a rough sport, although injuries are less frequent than in American football and other contact sports. The head of the lacrosse stick is strung with loose mesh designed to catch and hold the lacrosse ball. Offensively, the objective of the game is to score by shooting the ball into an opponent's goal, using the lacrosse stick to catch, cradle, and pass the ball to do so In field lacrosse, attackmen are solely offensive players (except on the "ride", when the opposition tries to bring the ball upfield and attackmen must stop them), defensemen or defenders are solely defensive
Lacrosse is usually known as a rich kid preppy sport so it's not played as much in different “third world” countries as much as it is in
As you run down the field cradling the lacrosse ball in your stick, it feels like every other girl is barreling toward you at full speed. There is no better feeling, though, than to shoot the ball and watch it sail past the goalie into the net. Growing up in Baltimore, lacrosse is practically a religion. However, I never really felt any interest in lacrosse. In the Spring of my junior year, one of my friends begged me to try out for my high school’s lacrosse team.
If there’s one thing that every Kansas Citian knows and loves, it's sports. With many successful professional teams, intense college rivalries and a plethora of youth and high school sports, everyone has an investment in local athletics. And while the classics– football, soccer and baseball– have held our citizens' investment in an iron grip, a new sport has been growing steadily behind the scenes: lacrosse.
Will Lacrosse Be More Diverse? Lacrosse is a rapidly growing sport across the country, but it largely remains a dominate white sport. According to the most recent N.C.A.A Study only about 1.9% of the division is African American leaving the other 98.1 all the other races, (mostly white). A majority of the teams have one to two players that are white but there are teams, like Cornell, that still have all white players.
The sport of lacrosse has grown exponentially over the past thirty years. Many believe that lacrosse is only growing in the United States, but it is truly a global increase in participation. For example the Federation of International Lacrosse reported thirty-eight countries participating in the world championship tournament in 2014 (“Denver Final Recap”). With so many people picking up sticks for the first time lacrosse on every level is increasing. From the youth programs to the professional lacrosse leagues the sport shows no sign of slowing down.
4.End up Sacrificing a Lot If you plan on playing lacrosse you have to be ready to sacrifice a lot of freedom. For example you will basically be spending all of Saturday or Sunday playing in lacrosse games. Also you use up almost all of your week playing lacrosse which starts right after the school day ends. 5.Lacrosse Keeps You Healthy Playing lacrosse helps you get your heart stronger.
Lacrosse is a wonderful sport to play, lots of fun doing it and lots of fun being a fan too. From the mid-1490s, of just a stick and a net attached to the end and some trees as goals to today's version of playing Lacrosse, it’s all the same sport. Whether it's being a Goalie, Attacker, Midfielder, or a Defender they all help the whole team and play as one team. It doesn't matter if you're young or old or the best player in the world to being a beginner they all to do it no matter if it is for fun or it's your
Ice hockey and skating are inseparable, and the popularity of the game has grown significantly over the years. The game originally started in Canada and the US, but it has spread to many other parts of the world as well. Playing the game involves speed skating and a punk that moves very fast on the court. Ice hockey skates come in handy to make the game possible and enjoyable. Here are some facts that might be worth knowing about these skates.
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
Value of Sports and Visual Arts In today's society, high school sports are highly valued. With sports comes recognition, good health, and so much more. Although sports provide many positives for growing teens, they are too glorified. Too much funding and support from schools and communities go into the sports program, and while many programs out of school allow kids to take part in sports, rarely are there any that involve acting, music, and art.