Tasting Success Article Page 95 Discussion Questions
Question 1 Which decisions in this story could be considered unstructured problems? And structured problems?
Structured problem Can be defined as a straightforward, familiar and easily defined issue, and it is easily solved by the eight step-by-step process Identify a Problem, Identify Decision Criteria, Allocate Weights to the Criteria, Develop Alternatives, Analyze Alternatives, Select an Alternative, Implement the Alternative and Evaluating Decision Effectiveness.
The issue as described in the article is the orange juice production and it is considered as a structured problem, and the way it is produced, its mechanism is responsible for the production as it is based on Coca-Cola’s mixture
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Coca-Cola’s Production Orange Juice is considered as an unstructured problem, due to the fact that its production is even more complicated than bottling soda, the production of the Orange juice requires a complicated process that involves mathematical algorithms, modules, and business applications. Decisions rely and depends on the nature of the problem and obtained solutions as a result, the solution that has been taken for this obstacle is to resolve this issue from the roots.
That is the main reason of the exclusion/classification of problems is divided into structured and unstructured problems in business sectors.
Question 2 How Does the Black Book help Coke’s Managers and other employees in
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Big Data is considered as a large amount of data from multiple references and sources such as media, consumer loyalty, and retail channel data, which Coca-Cola have generated from the previous years, big data is a major part of Management information system, is part of the present and it is always contemporary, the company use this data to analyze decisions in order to derive the value of a certain product, as it is required to figure out the Orange juice mixture in order to meet the right demand and the right time which companies consider it as seasonable.
Another reason is, noting that oranges are available for only 3 months a year, big data has guided Coca-Cola to ensure enhancing a particular algorithmic Black book model, which develops the beneficial mixture or blend in order to have the highest demand and revenue possible, as a result of big data Coca-Cola has a great advantageous strategies from the analysis and that guides the company to achieve its goals, big data helps companies like Coca-Cola in a vast range when does the demand reach it is maximum peak and minimum to generate the maximum possible profit based on a distinguishable
Then, Elmore begins explaining the significance behind each product that goes into Coke. The ingredients explored in Citizen Coke are water, coca leaf, sweetener, and packaging. As Coke develops, they establish a one-of-a-kind business model that will be copied by many other businesses to come. Coke uses extreme marketing and outsourcing to grow, gaining exponentially from their successes and avoiding consequences from their failures. Coke’s sugar and caffeine supply is fueled, even today, by other companies’ waste.
In the work place, black people fall victim to the glass ceiling. While a worker may be qualified for a promotion, the color of his/her skin is deterring him from receiving that advance.
The author defends that blacks still hold low profession jobs
Introduction A company’s success is measured by how well it is structured and organized in order to adapt to the changes in environment as well as the changes within itself such as the company’s scale, employees, product scope, etc. Having a suitable, well-structured organizational frame will not only increase the chance of being success but also prolong the company’s lifespan compared to an un-structured one. It is important to note that an organization’s structure needs to fit in with the current situation and does not necessarily required remain unchanged over time. Taking Dynacorp as an example, even though its functional structure contributed to the vast growth of the company at the start, its limitation in dealing with the changes within
The second issue has the same importance as the first one, it is a choice between taste and health issues. The decision about the taste and health will eventually be solved with a clear compromise, because both of these factors have a great potential for the market. This decision can affect all the range of products that may be released later on. First BASES indicated that health is more important in this area, but the second BASES shown that they should not ignore the "taste" because it has the great importance for consumers.
This issue can be related to the story cited in the book; whereby, Woodson refers to the black employees who questioned the authority of an African-American
DEMAND CURVE Demand is defined as the different quantities people are willing to buy at different prices. As the price of good increases the demand decreases and vice versa. The law of demand states shows an inverse relationship between price and quantity demanded. The demand curve shows the relationship between the quantity of a good a consumer is willing to buy and the price of the good. The equation for that shows the relationship between the quantity demanded and price is as given below: QD =
This data well help in making the information abut the sales according to that records the company well decide the production of the product and see how much marketing is needed for sealing the product in the
Because of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products
Market structures describe the competitive environment in which a firm operates. The characteristics of the market structure will have a major-influence on the competitive strategies and tactics that are implemented by firms. (Octotutor, 2014). For the purpose of this analysis, I have chosen to analyze the Coco-Cola Company, which operates in an oligopoly. This type of market has many implications for both consumers and competing firms.
Tracking consumers’ habits in many different aspects of their life has allowed them to gear specific products in a specific manner. The Big Data I speak of is basically new. It is the data being created by all the electronic medical records the medical industry has begun to utilize over the past few years. With the mandate from Congress every hospital in the country had to install software to utilize as electronic health
This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. Coca cola has a number of processes which involves bottling and labelling solutions. The important stage that coca cola consider is control of the company to get products at the agreed time and good quality and the last step they consider is the selling of beverage for target customers of distributors. Physical evidence
In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
The main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.