Brazil Essay

1) Compare and contrast the British colonial rule and acquisition of colonies with the Spanish model in the 16th and 17th centuries. The first American colonies was founded by the Spanish in the 15th century. Britain began establishing colonies almost a century later. While extracting resources and profit from the new land, both empires had to with Indians and new systems of trade and farming.

Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.

2. Analysis of the Industry, market size, competition, etc. 2.1. PESTLE A market is the place or medium where specific activities are transacted between businesses and consumers. To study the macro-environment (i.e., external environment), PESTLE analysis is considered to be the most appropriate as suggested by Kotler and Armstrong (2010).

Along with Brazil, Mexico has demonstrated a similar phenomenon, amongst the Nahuatl-speaking locals. It is another Virgin Mary figure which was discovered on a sacred Aztec site. The statue is commonly referred to as Nuestra Señora de Guadalupe (Our Lady of Guadalupe, pictured below), however the indigenous people call her Tonantzin, after an indigenous goddess of the earth. Asides from religious figurines, there are many buildings in Latin America which are known to be influenced by the colonisation which are religious sites, most often churches. The increase in the number of churches in Latin America is another sign that religion took a large part in changing Latin American society and lifestyle.

PESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term. Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful.

Many people cannot fully recognize what the world has to offer, until they take a look through someone else’s perspective. As a matter of fact, this common phrase has become an increasingly common issue in today’s society. Most individuals simply stick to the “comfort zone” of the communities they belong in, without ever feeling the need to branch-out to explore the countless other cultures that make up the world. Often times, this behavior tends to lead to stereotyping and the misrepresentation of cultures unfamiliar to us. The Brazilian culture is no exception to this everyday social norm.

Pestle Analysis Political Factor Eataly operates in global environment with their operation spread all around the globe; the operation of the company is influenced strongly by political situation of the country where they are doing business. As Eataly have flexible policies to adjust in an unstable economy (Reijers & Mansar, 2005). Economic Factors The entire planet has witnessed the economic decline and hence the characteristic of purchasing products has been greatly affected all companies without exception Eataly. In addition, the income level of Europe is relatively uneven which makes some people fail to pay for products offered by the company (Chaffey, 2009).

PESTLE ANALYSIS OF INDIA-BHP BILLITON (IRON ORE, COAL, COPPER AND URANIUM COMPANY) A PESTLE analysis is basically a framework that categorizes environmental influences as Political, fiscal, Social and Technological forces. The analysis examines the impact of each of these explanations (and their interplay with every different) on the business. Philip Kotler claims that PESTLE evaluation is a useful strategic tool for understanding market progress or decline, business position, advantage and path for operations. Political causes affecting trade specially revolve round taxes, import and export tariffs, environmental and labor legal guidelines, abilities subsidies, and the steadiness of a given operational area.

The PESTLE analysis is used to analyse the external macro-economic environment of McDonald’s that presents its opportunities and threats in the short and long term. In the global fast food restaurants industry, McDonald’s focused particularly on the cultural factors that were pertinent to India, which influenced its standardisation and localisation practices to effectively deal with all the different factors and conditions in the Indian market. Political factors are external factors that affect the company and are beyond its control, such as the governmental policies in a foreign market. Several key political factors that affected McDonald’s include the India-U.S. free trade agreement and evolving public health policies. The improved trade agreement allowed increased imports from the US and was an opportunity for McDonald’s to tap on to better its global distribution and supply chains and make its food available to many parts of the country.

The factors such as consuming healthy and obesity have also been a prospect for food chains like Arby’s, which is offering the fresh and customized flavours in sandwiches away from the classic junk foods like burgers/fries and others. Fast food trends change built on what customers want. As said above, through this analysis, healthiness is the emphasis in many countries. This is not only suggested by governmental authorities, but also consumers. Nowadays, there is a growth in in organic and foods as regimes and lifestyle variations come into play.

PESTEL analysis is a tool that is used to analyse an organisation’s macro-environment. Political Environment The incident of 9/11 has affected the airline industry adversely. The number of tourists to different countries has immensely decreased due to the fear of safety and security issues. On the other hand countries have put measures in place such as strict visa policies and border controls in an effort to combat terrorism attacks.

A study conducted by Tsitsika and Janikan in 2013 stated that the usage of the internet continuously grow. About 32.7% of the world’s population has access to the social networking sites like Facebook, Twitter, Youtube, Wikis and many more which let people to share their interests easily with others everywhere. So the reciprocal connectedness all over the world is growing rapidly due to the use of the internet. When students use technological gadgets like laptops and others by the

Fig 1. Source: Pestle analysis Steep and Steeple analysis (online) available at http://pestleanalysis.com/steep-and-steeple-analysis/ Accessed (30/10/2015)

PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.

2.0 PESTEL ANALYSIS
A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee.