Apple Executive Summary

The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:

Abstract Apple was co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 is a company that has been through many ups and downs over its 40 year history. Steve Jobs has always had a significant role in the company’s history but his biggest accomplishment came when he saved Apple from near bankruptcy when he came back as the new CEO in 1997. We will take a look at Apples beginnings and how it became to be on the verge of bankruptcy. We will see how Steve Jobs helped turn Apple around when decided to come back to the company he helped found in 1976 and what his ideas and innovations did to help make Apple one of the biggest corporations in the world.

The adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.

More specifically, as strengths of a company it may consider the marketing plan, the management and the evolution of technology. The Internet Marketing plays one of the most important roles because using the Internet to market and share music is a way to reach a deal with recording label and earn millions for that. Free online promotion brings money in companies and help musicians and artist to start their career and become popular. Record labels dominate in the music industry and provide the opportunity in artists to make contracts for a lot of

How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).

When a company has a prospect for a new product they have to determine whether that product will make it or not and then determine what the marketing plan for the new product will be. A marketing plan is an organizational tool that companies create to communicate what the expectations for the new product is, what all roles and responsibilities each team member have in launching the product and determining the functions of the product such as mission, customer needs and offerings. Generally the CMO Chief Marketing Officer creates the marketing plan with the help of a dedicated team and research group. Its an in depth outline identifying all the information that’s needed and necessary for a successful product launch as well as helps give direction

Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017).

Social Besides the many economic factors, there are also some social factors that will impact the future of the company. There are some of the social factors like changes in customers’ taste and preference, increase in number of population, population moving towards cities, increase in death/ birth rate. All of these factors will affect the company. The trend of the increasing popularity of mobile access is an opportunity (LOMBARDO, Panmore Institute, 2017) and therefore Apple has always kept up to date with the latest trend of design and technology.

Apple’s vision Apple 's vision is to create and deliver electronic music and personal computers to individuals, teachers, employees, students, and computers used in government agencies and companies. Apple 's strategy focused on enhancing its ability to design and contribute to its development, It’s easy to use and distinctive design and innovative. Importance of knowledge management in Apple Company Knowledge Management (KM) is a discipline that improves Apple 's ability to better solve problems, adapt, evolve to meet changing business requirements, and survive with disruptive changes.

What marks out Steve Jobs as a successful leader is the success of Apple and the extent to which Apple is Jobs’ personal creation. As the case points out, Jobs is one of a number of celebrated

Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated

1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.

Apple can exploit this open door by proceeding with its system of giving items that can be consistently associated with each other. Also, the applications business sector is developing. Apple has the chance to develop its App Store. Taking into account this a player in the PESTEL examination model, Apple is in a positive position to adventure such real open doors in the mechanical measurement of its business

3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely

Fierce competition keeps places, making new products. Apple and Samsung, a long lasting competitive of whom has he better products. Each company continually comes out with better products, making consumers content. Each one has to try harder to make customers happy, they want more sales. Cars, stores, and food chains all have someone