We Re Surrounded ! Advertising Analysis

Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

The new technology of mass production and advertisement encouraged consumerism in the time period. Advertisers used new techniques in selling their product by introducing an ideal and associating their products to the ideal. However, the ideal of the advertisements contradicted with the traditional

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Commercial, magazines, newspaper TV and radio dominate us. We live in capitalism society where the main goal is to increase capitalism by selling us ads in order to promote identity awareness. Advertisement is a tool that’s capable of managing and changing our perspective, values, morals, etc. It’s an exercise in the behavior modification. Ads highlights that self-esteem, autonomy, family and a social relationship will bring us true happiness.

According to Jean Kilbourne, “Advertisers want us to believe that we are not influenced by ads” (Reading Popular Culture, p.94). Advertisers depend on consumers not only being oblivious to the effects of advertisements, but also other tactics such as strategic display setups in stores, product sales, and social influences. J.C. Penney, a department store company, has an abundance of stores across the nation. Along with having stores comes products to be sold, and there must be a way to convince consumers to buy the store’s products. J.C. Penney uses a multitude of well executed advertisements and calculated strategies in order to influence current and potential consumers all throughout the United States.

Advertisement is all around us in our everyday lives. When we stop and think, we have a plethora of it; it is seen while riding the bus, while reading a newspaper or magazine, while listening to the radio, and most of all while watching television. An important thing to note is that strategies and techniques advertisement firms use in order to sell their product and hook the customer have significantly changed in the last fifty years. For example, in the 1950’s and 1960’s, advertisement was mainly directed at housewives whom were at home for most of the time.

Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

Covergirl is a make-up brand in united states, which face to the female beauty market. The showing Covergirl advertisement introduces to audience about their selected product “outlast illumine lipsticks” with seven new shades. As usual, the target audiences will still be the female group; however, this time, the main target audiences will be the groups between age 20 to 40. The employers are trying to attract audiences’ attention by visual rhetoric; they try to use visual image to communicate with the audiences. As we can see, the cover includes a picture of Katy Perry and some introductions of the product.

In everyday life we come across advertisements either in print media, digital platform, on TVs and also on radio. While the advertisements have taken different forms, they are primarily used to communicate to the public. According to Katz (458), “Advertising offers us a glimpse of our cultural subconscious; designed to sell products by selling us desirable visions of ourselves, ads reflect our dreams and insecurities.”  We find a majority of the advertisements being used to sell products, services and other activities related to trade. Beyond trading, advertisements have and continue being used for different purposes including persuading the public to take a particular stand on an issue that affects the society.

Advertising, which is defined as the activity or profession of providing advertisements for commercial products or services, is one of the most important things to businesses or corporate sectors today. When the analysis of advertising comes into play one can see that the images that are used and portrayed essentially affect all of us as an individual and as a society at large. By closely analyzing all the stops or in a sense techniques used when advertising, we can infer that it is all connected with the focus on the principles of consumption. Consumers as a whole are known to buy anything that advertisements pronounce as being good for them including culture and values. In reference to consumers buying anything that is pronounced as being

Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

Goldman describes an age of hypersignification, referring to Levi’s “Wildman” advertisement, in which there are twenty-two separate shots of hands and twenty-six separate shots of eyes and/or facial expressions; a technique which aims to abstract body parts from the human subject to meet the imperative of breaking through the “advertising clutter” of consumer culture with high intensity of disparate flashing images. Elsewhere Berardi discusses what he refers to as the “ersatz of modern communication” through the commercial landscapes in which the production of meaning and value takes the form of parthenogenesis: “signs produce signs without any longer passing through the flesh.” Nonetheless, as Botterill argues, though promotional content may not be anchored to any referent or reality, brands and advertisers do “try exceptionally hard to construct meaning for their audience” and that on some level consumer culture is therapeutic.

Advertisements play an ever-expanding role in society and in our personal lives. Year after year, their power over lives grows stronger as new methods increase the appeal to a sense of belonging. This can be attributed to the declining social interaction and feeling of acceptance in everyday lives. The ad explicitly claims it is, “The Skinny Nut, The Fit Nut, The Mindful Nut, The Colorful Nut, [and] The Happy Nut.” This is designed to make the consumer feel that they are unhappy or unhealthy, and in order to achieve this sense of fulfillment, they must purchase their products; otherwise they will be missing out.

The advertising industry has become a notable staple of marketing in the modern era. From oversized billboards to television commercial sessions, advertising has taken up a strongly dominant role in contemporary life, through which information is repeatedly broadcast and eventually embedded into the minds of potential consumers. Under the influence of such advertisements, consumers become more susceptible to emotional appeal and more receptive to the views expressed by these commercials, thus leading to a possible shift in their personal values and opinions. Therefore, although the main focus of these advertisements primarily falls upon the products themselves, it is the warped portrayals of the sexes and the concept of gendered marketing that

Unilever’s personal care brand Dove was chosen since it was the first to show women in advertisements as they were. Their posters and TV commercials challenge stereotypes and draw attention to the distorted idea of how a woman has to look like. A small selection of former and recent advertisements were chosen to show the development in the brand’s marketing strategies. Since the focus of this paper will be on the representation of women, only advertisements including women are to be analyzed but still they are assumed to be characteristic of the brand’s advertising during that