Utilitarianism In Business Ethics

INTRODUCTION In this assignment, I will discuss the ethical issues in marketing to children from a utilitarianism perspective. Marketing to children can be defined as the “act of marketing or advertising products or services to children”. There have been controversies surrounding the issue of marketing to children with regard to whether it is ethical or unethical. Utilitarianism on the other hand is defined as the ethical theory which finds the basis of moral distinctions in the utility of actions (their fitness to produce happiness).

A rule utilitarian believes that an action is moral if it follows a rule that leads, generally, to greatest good. Additionally, a eudaimonistic utilitarian believes that there are multiple goods, or happinesses, some of which are greater than others. Contrarily, an act utilitarian believes an action is moral only if it produces the maximum amount of pleasure, with the minimum amount of

As a college student, I am always keeping myself updated with different new university policies because many policies are impacting my college life. Although many policies are impacting me in school, college tuition is the most important to me. The increase of college tuition at U.C and CSU will cause many problems for students. The school administration thinks that is the time to increase student tuition, but students will not benefit from the increase. Therefore, my paper will offer a utilitarian evaluation of the recent CSU and UC increase in tuition, it will show that said policy is unethical from a business and social standpoint.

Decisions about right and wrong fill each and every day. Turmoil exists due to deciding if Deontology, where one acts based on the right motives, or if Utilitarianism, where one should act in a way that would produce the best results and consequences, should govern decisions and their morality. However, I believe Deontology, which is reason and duty based, serves as the superior way to dictate morality. In this paper, I will explain both the principles of Deontology and Utilitarianism, discuss the superior aspects of Deontology as compared to Utilitarianism, as well as grapple with objections to Deontology. While both ethical frameworks contain parts of ideologies that could be seen as valid, Kant’s theory on Deontology holistically remains

1. Utilitarianism Philosopher View (Jeremy Bentham & John Mill) Utilitarianism theory was founded by Jeremy Bentham and then got expanded by John Mill who came up with the 2 types or forms of Utilitarianism which are Act Utilitarianism and Rule Utilitarianism. Utilitarianism says an action is right if it tends to promote happiness, and wrong if it tends to produce the reverse of happiness and doesn’t just involve the happiness of the performer of the action but also that of everyone affected by it.

As we know consequentialism is the focus of an action that does more intrinsically good than bad, one kind of consequentialist theory is utilitarianism. Utilitarianism is an action that produces consequences that are more good over bad for everyone involved. In order to produce an action that is the best one a utilitarianist would consider both long and short term effects. Two sub categories of utilitarianism include act utilitarianism and rule utilitarianism. act utilitarianism bases an action on the overall well being produced by an individual.

Utilitarianism is the moral theory that the action that people should take it the one that provides the greatest utility. In this paper I intend to argue that utilitarianism is generally untenable because act and rule utilitarianism both have objections that prove they cannot fully provide the sure answer on how to make moral decisions and what will be the ultimate outcome. I intend to do this by defining the argument for act and rule utilitarianism, giving an example, presenting the objections to act and rule utilitarianism and proving that utilitarianism is untenable. Both act and rule utilitarianism attempt to argue that what is right or wrong can be proven by what morally increases the well being of people. Act utilitarianism argues that

Bernard Williams’ essay, A Critique of Utilitarianism, launches a rather scathing criticism of J. J. C. Smart’s, An Outline of a System of Utilitarian ethics. Even though Williams claims his essay is not a direct response to Smart’s paper, the manner in which he constantly refers to Smart’s work indicates that Smart’s version of Utilitarianism, referred to as act-Utilitarianism, is the main focus of Williams’ critique. Smart illustrates the distinction between act-Utilitarianism and rule-Utilitarianism early on in his work. He says that act-Utilitarianism is the idea that the rightness of an action depends on the total goodness of an action’s consequences.

Suppose a conductor is driving his train and the breaks are defect. The rails lead directly into a cluster of five people who would all die if the train will go this direction. However, the conductor can change onto another track where only one person is standing hence only one person would die. How should the conductor react (Hare, 1964)? Is it possible to condense the problem to a rather simple maximization problem in example that the action is taken, which would kill the least people?

The main principle of utilitarianism is happiness. People who follow this theory strive to fulfill the “ultimate good”. The “ultimate good” is defined as ultimate pleasure with out any pain. It is said that the pleasure can be of any quantity and any quality, but pleasures that are weighted more important are put at a higher level than others that are below it. This ethical theory also states that if society would fully embrace utilitarianism then people would naturally realize their moral standing in the

Utilitarian suggest that we make our moral decisions from the position of a benevolent, disinterested spectator. Rather than thinking about

Utilitarianism Justification of Exam Cheating Utilitarianism is one of the best ethical approaches that can be used to justifying a right action from a wrong action by focusing on the outcome of the path taken. The most important thing is that the action taken to achieve a certain outcome has to be of the greater benefit of the society at large. Whether the outcome is bad, it can be used to morally justify some deeds regardless of how inhumane they can be. On the other side, utilitarianism also does not justify everything because it is difficult at time to predict whether the actions taken will be good or bad at the end. Additionally, values cannot be accounted for.

As per the reading suggested by the instructor about the philosophical idea of Consequentialism (Utilitarianism) given by Jeremy Bentham and John Stuart Mill and the other concept which is given by Immanuel Kant in the critics of Utilitarianism theory which is called Deontological Ethics. The reading given made understand about all these two concept and their possible application in the policy or law making like the universal law. Utilitarianism:- this is the concept used by Jeremy Bentham (1748-1832) and the John Stuart Mill (1806-1873). The core idea of this theory is the results comes from the action taken by the group of people or the individual. According to theory the outcomes will be judged weather the action was morally right or wrong.

In Itself states that people should act in a certain way that you always treat humanity and always consider them as an end but never as mere means. This moral theory opposes to Utilitarianism, which supports the “greatest happiness principle”. According to “greatest happiness principle” people ought to act in such a way that produce the greatest amount of happiness for the

Introduction Animals testing have significantly contributed to the advancement of scientific knowledge in general and to biomedical progress specifically. Many example showing that laboratory animals in medical development and other aspects have significantly influenced human health and reduced suffering, for example improved diagnosis of infectious disease (Hau, Jann, Schapiro & Steven, 2002). But since 1960s and 1970s, animals testing protests has gained prominence and strength, people start to argue is it moral to continue “cruel” animal testing. Animal Testing is a Moral Act In the rest of this article, I shall apply different concept under utilitarianism try to discuss whether animal testing are moral acts. It is important to notice that (1) in this article, applying the general idea of utilitarianism which is “the greatest happiness of greatest number” and (2) the animals testing under the rules and regulations.