Tesco Malaysia Case Study

Club cards is like a loyalty programme that Tesco have set up; each time a customer spends money they receive a certain amount of points (depending on what they bought, the amount of points received varies on how much you spend). After they gather up the points they have received, they get vouchers to use and redeem on their next purchase. This sales technique has been put in place to make sure customers have the best shopping experience

“To be a leading environmentally responsible retailer through focused resource stewardship by our associates and venders” (Kohl's Corporation, 2016). Many green initiatives have been made to support this mission, including recycled content gift boxes, restroom papers, merchandise bags, office supplies and an outstanding number of 700 Energy Star labeled stores. (Kohl's Corporation,

Tesco is amongst the largest food retailers in the United Kingdom (U.K) with over 3,400 stores and staff amounting up to 310,000. Tesco operates predominately in Europe and America with their headquarters located in the U.K. Tesco has the greatest market share in the U.K dominating approximately 28% of the overall market at the end of 2017. However, there is a constant battle in the highly competitive U.K supermarket industry with the four major players being Tesco, Sainsbury, ASDA and Morrisons. In recent years, Tesco has had to change their business model as well as their services to stay a market leader and differ-entiate from the competition. To find the main sources of competitive advantage that Tesco has over its competitors an analysis of the structure of the industry should be under-taken (Porter, 1980).

One example of how the government can have effect on Tesco would be through taxes this could affect Tesco greatly as “The UK government has recently adopted a tax measure that affected Tesco. In 2011 the UK government increased the VAT rate from 17.5% to 20% with the aim to increase government revenue by £13 billion per year” this could have huge effects on Tesco as its going to be effect the amount of revenue that there getting each year this could affect the amount of products they can buy or the employees they have it could also affect the amount of stores they can build affecting their growth. An increase in the VAT rate leads to lower customer spending. Therefore, an increase in the VAT rate negatively affected the sales revenue generated by Tesco. Sales revenue is the key part of Tesco increasing their income of the organisation and so has an effect on their profits however this is still nothing in comparisons revenue this year.

Unit 1: The Business Environment Task 1: Describe the types of business, purpose and ownership of two contrasting businesses. Tesco is a profitable British global company and is the third largest retailer in the world measured by profits. Brockenhurst is a non-profitable local organisation located in the New Forest run by the government. Tesco 's is the grocery market leader in the UK where it has a market share of 27.8%. (Tesco 's was founded in 1919 in London and Jack Cohen bought a plot of land in 1934) since then the supermarket has expanded.

TESCO is a British multinational headquartered in UK , it was founded in 1919 by Jack Cohen , he began offering extra goods in London , on primary day he earned 1£ from offers of 4£ , In any case, the Tesco mark get to be distinctly unmistakable in five years and after that later inside 1924, when Mr Cohen purchased a shipment of tea from Mr T.E Stockwell. Which was then join later with the initials letters to shape Tes-co and Mr Cohen opened a leader Tesco store in Burn Oak, North London. In 1930 TESCO brand continued to evolve , MR Cohen bought a land and expanded the business, on 1947 TESCO floated on the London Stock Exchange , it had the self -service store back in 1940. TESCO is one of the biggest worlds retailers, it’s present in 11

The objective here is to create an engaging and personalized experience to all the customers. • Loyalty points will be awarded each time they shop in the stores. Enabling of wish lists and collection-sharing with

TRAINING: DEVELOPMENT: Training is the acquisition of knowledge, skills and competencies as a result of teaching. Training is a program organized by the organization to develop knowledge and skills in the employees as per the requirement of the job. Development teaches how to become more productive and effective at work and at the company. Since Tesco aims to expand and diversify, that required the business to select the right people, in the right place, because customers’ needs and wants are different and the culture of each area varies. Tesco need to have flexible employee who are able to adapt the change in order to satisfy the customer.

UNILEVER What is Unilever? It is the one of worlds biggest consumer goods company and it’s increasing his percentage in world market everyday. About 2 billion people chose Unilever and uses it’s products. It’s founded in 1930 with the unification of Margarine Unie and Lever Brothers (an English soap company).

On the one hand, based on the strategy of the company, each supermarket provides different benefits for its members. Both individuals and businesses can engage in the customer loyalty program of Co.op Mart and Emart as long as they are at least 18 years old. Because of having the online form, many people can register to become Emart’s members more conveniently. Memberships of Co.op Mart and Emart will anticipate some promotions through the supermarkets’ free brochures. There are some pros in being members of Co.op Mart and AEON such as: giving voucher when reaching enough required points, offering discounts in order to celebrate loyal members’ birthdays.

2. Overview of Tesco Tesco

Costco’s business model is centered around offering a smaller range of products at incredibly low prices which attracts the consumer. In order to supplement this lowered profit margin, they require their shoppers, both businesses and individuals, to purchase annual memberships. The membership fee accounts for a majority of the company’s profit. Furthermore, Costco operates its under a wholesale warehouse style which eliminates the need for excess handling and workers in the store. The stores are stocked to carry certain big ticket, ‘limited time offer’ goods so that customers feel the need to take advantage of the deal because it may not be there when they next return.

According to Tesco’s strategic report, the total sales for the year was 69.7bn and profit was 1.4 bn and Tesco Plc.’s net debt was (8.5 bn), these information will be helpful to some of Tesco’s primary stakeholders like the owners and the investors; as owners, they would want to know the position of the company and also will help them determine any future course of action and Investors want to make sure they can earn a reasonable return on their investment before they commit any financial resources to the company. Tesco plc. ’s strategic report also showed the number of employees and the number of shops around the world, which was 517802 and 7812 respectively. Tesco used 6 simple performance indicators instead of the steering wheel method, which they thought was too complex.

Motilal oswal securities Ltd The Motilal oswal ltd company was the parent company of the Motilal oswal securities ltd, it was the subsidiary company. Motilal Oswal Company was established by Motilal oswal and Raamdeo agarwal in 1987 and gets the membership from the BSE. It got it final certificate of registration approval in the year 2010 from the securities and exchange board of India regarding the setup and expansion of the business of mutual funds in the country. Motilal oswal securities ltd was incorporated in the year 1994 and its main business is stock broking and wealth management. Motilal Oswal Company has 99.95 % holdings previously which became 100 % holdings In Motilal securities ltd .It was one of the subsidiary company of the

INTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses.