Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups. The announcement features several characters, including the Caucasian Chef, African American business man, Caucasian student and group of teenage mixed races at a public event. The message behind this ad is under Taylor …show more content…
You can see Swift's expression in how calm and confident she is. Usually someone assumes that before going on stage he will be nervous. Nevertheless, here Swift shows how she is ready to put the show, confidently striding and smiling. In fact, the message that a commercial ad is trying to convey is that diet coke can help to keep calm and prepare for any anxious moment in life In general, the commercial announcement uses specific rhetorical strategies to convince the audience to drink dietary Coke. Logos is identified as dietary coke that does not harm your body, in fact it gives you life. Through Taylor Swift and characters demonstrating positive behavior, you can determine the lag on how to drink dietary coke seems to be good for you. Ethos is credited to Taylor Swift, because it symbolizes Coca-Cola as extraordinary. The final statement that “stay extraordinary” closes the announcement. Meanwhile, this phrase is displayed at the same time, when Swift is at its most fortunate moment in her life, which is performing at the concert. Finally, pathos can be defined as the red dress that Swift wears to appeal to our emotions. The color is a red symbolic color, because it is found on every diet coke label. These methods were created to persuade the audience that diet coke will make you feel young and
Rhetorical Analysis of Texas A & M University’s website. The article written by Caroline Bird “College is a waste of time and money” (1975), in which she addresses that colleges are not made for everyone, and persuade students and parents take a second thought about spending their time and money in tuitions. The author implies that college sells their institution to convince them to prefer them from the other universities. As an example, in this essay I will describe the rhetorical appeals of Texas A & M University’s website sells technique.
Jacob Steiner Melissa Hall English 101 14 September 2015 “It’s Time To Take Back Control” This commercial seemed to have done a very good job at getting its message across by connecting illegal drugs to obesity. Weight Watchers also did a very good job at using the rhetorical appeals ethos and pathos effectively. During the Super bowl, a short commercial advertised Weight Watchers.
Stella Artois Stella Artois is a name brand of beer from Belgium. This year their beer got advertised in the super bowl! An actor named Matt Damon was in this commercial. The reason why he is in the commercial is because he wants to help a problem. This commercial is using all 3 modes of persuasion.
When I first took a look to this work I literally horrified my self and stopped reading it, then, going for a second chance, I realized that this person was not writing seriously about eating children as if they were porks or chickens, obviously Jonathan Swift was mocking, or being sarcastic about the chaotic situation prevailing in Ireland by that time. Probably he felt frustrated and overwhelmed by the problems he saw on his everyday life, the economic and political crisis faced by the country drove him to write, mainly, about the female genre and children, surely the weakest groups on this society, struggling with getting food and money to survive. Swift's argument was motivated by his believes, England was the oppressor exploiting
Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.
It convinces the viewers that the product is hand grown by American farmers and consuming this locally grown product shows your patriotism to your country. Lastly, the ad appeals to pathos. The image of a little girl smiling while holding an American flag convinces the viewer of two important emotion or feeling: happiness and love. You can see in the little girls face that she is happy and proud. Also, by holding the American flag shows the love she has for her country just like the farmers who hand grown this locally grown
Taylor Scuorzo d Rhetorical Analysis 3/20/23 Rhetorical Analysis Doing benevolent and selfless things for others can occasionally lead to adverse results. In his enlightening and illuminating commencement address given at Lesley University in Cambridge, Massachusetts, on May 19, 2018, Jason Reynolds emotionally persuades and informs the graduates at the college through the use of anecdotes and metaphors to show that ignoring the significant problems of the world will not help us fix them. To strengthen his speech, Reynolds uses past personal experiences and the comparison of objects to others to help prove the theme portrayed throughout the speech.
Rhetorical Analysis: Taylor Swift “You Belong with Me” Taylor Swift is an American songwriter who is well known for her music that focuses mostly on love stories. She writes pop music about heartbreak, and making up. In the song “You belong to me” Taylor Swift sings a song about a typical teenage drama that a lot high school females may experience.
Rhetorical Analysis Essay: A Modest Proposal Dr. Jonathan Swift places himself as a villain who is willing to do evil deeds to answer hard questions. What pushes Swift to write the essay “A Modest Proposal” is Ireland's economic and social problems. In this satirical essay Swift highlights the problems in Ireland and gives a sarcastic solution to make people feel guilt. Swift’s use of dehumanizing language is used to make the reader oppose Swift’s modest proposal.
Milk is refreshing, muscle building, and nutritious. “Got milk?” uses this advertisement to get this point across. It consists of Taylor Swift, whose portrait is in the center of the ad, flirtingly leaning on her dark red guitar lined with a light tan rim. Her smooth pale face is slightly tilted to the right as she is seductively gazing into the camera with her starry brown eyes. She has a gentle, small, pearly white smile, which is adorned with the white stain of milk.
It is almost like this ad is screaming these words at you, which helps to pound these words into your head and influence your decision on what you will eat. This is true whether we admit we are influenced by the ad or not because, as Kilbourne says in his essay, “In spite of the fact that we are surrounded by more advertising than ever before. Most of us still ridicule the idea that we might be personally influenced by it.”
The intended audience in this commercial is the everyday person. According to Statistic Brain Research Institute, “96% of the world’s population can recognize Coke just by their logo”. With that being said, most age groups will buy the product because of taste and marketing techniques. While watching “Love Story”
Naturally along with this desire to be superficially attractive came an increasingly infectious trend to be healthy. Being healthy is an ambiguous idea, which has attributed to it’s amazing marketing abilities applicable to a vast array of products. In Milk Life’s ad, health plays one of the most significant roles in promoting this beverage. Not only does the ad feature remarks about protein, nutritional balance, and fresh energy, but it also focuses on using imagery to depict their
As she speaks, people from the audience are focused on and seen responding with tears. The effect lets others know that other people have already reacted to Franklin’s speech with tears, which could make them want to cry as well or have other sentimental feelings stirred. Therefore, pathos is used by showing others being expressive causing viewers to respond to the commercial, so they focus on the brand and its
The average college student attends about 62 parties a year. Which makes me wonder where we get the energy to involve ourselves in such activities. Apart from the fact that most college students are young and naturally just have a lot of energy, being in college can also wear anyone out because of the work load. In this essay I will describe, analyse, argue, and give my opinions on the Commercial Adverts by kickstarter the energy drink. Kickstarter is one of the thousand energy drinks in the country, although they are fairly new amongst other energy drinks, they have indeed put themselves out there.