Sustainable Marketing

They believe consumers contribute

The consumers have the ability to increase the environmental sustainability. When National Geographic researches about this issue, it got the statistic from many consumers around 18 countries (para.4.5). So it found a few of American consumers able to live sustainably, and they feel not so much guilt. In the contrary, the consumers of Chains and India promote to live sustainably, and they feel more guilt (para.6). However, the people cannot live sustainably without awareness about the sustainability and

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

The growing concerns of consumers about sustainable products and services lead to legislative amendments and to new products and services that follow the regulations or have a pre-emptive role (Slavova, 2014). The purpose of legislation is to protect the consumers by set prices for consumer goods. Therefore, there will be better quality products, more choice and innovation, all of that is for consumers own benefits. Consumerism influences people’s characters causing poverty.

(Dickson, 1999). Therefore, in my research, I would like to develop a better understanding of the behaviour of the consumers towards sustainable ( environmental friendly) & ethical (social) fashion products and answer the following research questions: 1) Do consumers really care about sustainability or do they feel pressured by the society to do? 2) What premiums are consumers willing to pay in order to get a sustainable piece of

Sustainability, another concept to green movement, is a rising importance and societal forces of this must not be underestimated (Dib,Lyndon 94-95). In review from the concept of Green movement green marketing was developed, also that the consumer is the group that is pushing for it. The consumers view today about going green is that is healthier, better for the environment and the right thing to do. “Shoppers are seeking out greener products, energized by the prospects of healthier alternatives, higher quality, preserving the environment and saving time and money” (Ottman) with this

KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

In addition, Sandel explains several economic crisis because he wants to compare the different from early marketing and current marketing. In his article, she also said, “It also prompted a widespread sense that markets have become detached from morals, and that we need to somehow reconnect the two.” Sandel tries to warn the businessman that controlling their greedy and protecting the marketing

Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara

1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.

In this paper ‘innovation’ is mentioned as a strategy to alter shopper behavior to eliminate the environmental impact of consumption. Innovation aims to boost the ‘production processes of certain finish outcomes or ‘units of service’ for the consumer that is outlined as the ‘consumption technology’. This idea includes the whole organization of however these units of service area unit created. ‘Eco-efficient services’ area unit introduced as an innovation strategy, based on conceptual issues through more eco-efficient consumption technologies and fewer environmentally damaging consumption behavior might be complete. This strategy is discovered through associate empirical shopper behavior study on industrial automotive sharing services in the

In the recent years more and more companies in the retail and food industry are concerned about the environmental consequences of their action and also the social ethics for the people involved in the production process. This is a shift from the philanthropic actions companies used to take in 1970’s and by following basic international standards to a ‘business case’ perspective of CSR (Customer Social Responsibility). According to the World Business Council for Sustainability Develpoment ( WBCSD) CSR is: ‘’ the commitment of business to contribute to sustainable economic development, working with employees, theirfamilies, the local community and society at large to improve their quality of life’’ (World Bank, 2002)

Technology has become a large part of global society and technology companies always have one question on their mind: What is the next big device? Competition between companies such as Apple, Samsung, Amazon, and Windows, causes consumers to have to decide what brand they desire. All businesses know how consumers work. They want the newest and best product out there, no matter the cost, because of how “the American Dream breeds desire” (Solomon: 401). Everyone wants to seem as if they are elite, because of the unanimous desire to be successful.

Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

This is done through creating profitable and maintainable relationships with customers. The course has taught me that companies have a responsibility in understanding the marketplace and customer needs. If companies are unsuccessful at doing this, there is a great probability that they will fail at making profits. Marketing helps companies maintain their competiveness. What I learnt from reading the literature I really enjoyed learning about consumer behavior as it managed to change the lens through which I viewed the world.