Radio
The average American listens to two hours of the radio each day. Radio stations are able to provide information to local audiences within their broadcast area; this allows spot radio to reach a specific target audience. Since Helms College is a smaller carreer college with locations in two different areas, the Central Savannah River Area and Middle Georgia, spot radio would be an exceptional local medium to advertise Helms College. Considering Helms College’s goal is to increase enrollment rates, radio would help to increase awareness by targeting people in the surrounding Macon and Augusta areas. We recommend that Helms College advertises on The Creek 102.9 Classic Hits in Middle Georgia and Kicks 99 Country in the Central Savannah
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The advertising spots are priced at $50 for 15 seconds and $65 for 30 seconds; the ads should run during the morning and evening drive times Monday through Friday to reach an audience of approximately 40 thousand listeners. It is vital to reach this demographic by way of radio advertisements due to the fact that these listeners align with Helms College’s target market. The advertisements should be set to a pulsing schedule, where they will be played consistently throughout the year but heightened during specified times, such as enrollment.
Placing radio ads allows for specific audience targeting, while also being cost efficient, flexible, and time efficient. Based on the radio prices previously listed, radio ads are the least expensive form of advertising compared to newspaper, TV, and magazines. Along with being the most affordable, it is also very flexible and has an expeditive turnaround, which allows for last minute script writing and rapid production. The many advantages of radio prove to be cost and time efficient while still being effective in providing information to prospective students and the general public regarding Helms
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The audience of newspaper readers would be adults 18 and over; with the wide age range of students at Helms College, the waste coverage would be minimized as opposed to other forms of media, like television advertising; which is also more costly. The use of local newspapers would also ensure we are only reaching our targeted audience due to the fact that the subscribers are within the area of the school. In addition, a favorable factor of newspaper advertising is that the reader can go through the ad at their own pace and it is available for their reference whenever they want. Newspapers also have a short lead time before printing, meaning that advertisements could be altered for new information before certain
This movie is about a neighborhood in Brooklyn and it is one of the hottest days they have had. Mookie is believer boy for Sal’s Pizzeria. The day starts off with everyone getting along with one another, but it soon turns into a very bad day. The one customer, Buggin Out, complains to Sal that there are no blacks up on his Wall of Fame. Another one of his customers, Radio Raheem, comes in and has his radio blasting.
Rhythms of Country Fancast Is there anyone on the Earth who hates music? Obviously no! Music is the best time pass and hobby for everyone. It contributes best relief from stress, by giving loads of merriment. Style and perception of music varies from place to place.
Ungar also has worked in broadcast journalism both at National Public Radio and at the Voice of America, the U.S. government-funded broadcast network for a global audience. The purpose of this article is that it recommends a liberal arts college education for
People who are talented or interested in writing is able to without hindering anyone in the attempt of trying. In this society, groups of people who would like to publish articles such as a newspaper, need to have enough readers subscribed
Free speech, student engagement, critical information dissemination and investigation are all roles of a student newspaper on a college campus. Most college campuses are fortunate enough to have a student run paper, but The University of Wisconsin-Madison is the only college campus in the country to have two daily newspapers each ranked in the top 50. These papers, The Daily Cardinal and The Badger Herald, have been around for decades and have each cemented a place in campus life. Over time the role and position of each paper have changed, but the impact of each remains significant on campus. History of the Papers
She attended two of them and has a major in biology from the Southern Maine Community College, which makes it easier for her to connect with her audience because she knows what the experience is like. She understands that some people may rule out going to college because of the price, so it’s important for her to inform them that there are cheaper alternatives with community colleges. “ ‘College is the key,’ a young African American student writes for the umpteenth torturous revision of his college essay, ‘as well as hope.’ Oh, I wanted desperately to say, please tell him about community college. Please tell him that help can begin with just one placement test,” she pleads (Addison, 213).
Identification and Targeting of Consumer Groups in Advertising Strategies of the 1920s Advertising is critical to building business in a capitalist society like the United States. In fact, today, the U.S. spends over 220 billion dollars annually on internal and external advertising (“Statistics”). A market as large as this has a significant impact on the American population. This impact results from the cultural trends that advertising exposes and highlights to the general public.
Time and time again, high schools are allowing big-name companies to advertise their logos on school property. This form of corporate sponsorship can have many benefits and/or detriments. Corporate sponsorship exudes endless financial possibilities for schools. If schools allow this kind of corporate funding, they can put the money received towards an array of new school supplies, updated textbooks and technology, better sports equipment, and hiring determined and willing tutors. Although schools may enjoy all of the new materials, they may forget that corporate sponsorships in high schools can make teens’ way of thinking more dependant on advertisements.
Administrators must clearly define the role of the media advisor when it comes to censorship and freedom. Of course it doesn’t mean that to involve every step of the students’ newspaper. Principal should give responsibility to them, however we should review the news before publishing publicly as an editor. They are responsible of the school and should take precaution before anyone can be
Since countless schools have seen their sales decline over recent years, an AD who has a proven track record of success in sales will separate themselves from others. Various ADs have even begun to implement ticket sales and dedicated marketing teams that work directly with ADs to improve the program’s revenue (Bouchet et al). Promoting an athletic program through ticket sales along with marketing is a key component to being an AD and remains one the most significant duties of an athletic
She attended two of them and has a major in biology from the Southern Maine Community College, which makes it easier for her to connect with her audience because she knows what the experience is like. She understands that some people may rule out going to college because of the price, so it’s important for her to inform them that there are cheaper alternatives with community colleges. “ ‘College is the key,’ a young African American student writes for the umpteenth torturous revision of his college essay, ‘as well as hope.’ Oh, I wanted desperately to say, please tell him about community college. Please tell him that help can begin with just one placement test,” she pleads (Addison, 213).
There are many different people in community college including veterans, of marital and maternal status, and middle-aged men wanting to improve their employment prospects (Hanks). Hanks shows how diverse and ambitious the community college environment is. One might object that the efficiency of the student might decline because of how social the college is and how prone the students are to distractions at a community college. To some extent this is true however, President Obama’s proposal prevents this from
In the United States a community college is defined as a nonresidential junior college offering courses to people living in a particular area. They are post secondary schools and are also referred to as junior colleges, vocational or technical schools because generally the course of study is for two years. The student can earn an associates degree or certification and/or continue their education by transfering to a four year college to complete their educational pursuits and earn a Bachelor 's degree. Community colleges started in the late 1800’s and have grown and evolved over the years. Today many four year colleges and universities have become so expensive to attend that many prospective students are opting for the more affordable alternative of a community college for their first two years of study where they can save money by living at home and taking classes that will transfer to a four year institution, however, there are students that cannot afford the lower cost of community colleges.
Advertising must be strategic as well as creative.
According to Allan (2006), marketeers and “advertisers” use variable approaches and techniques in order to fully engage, involve and immensely persuade the “potential” consumers to buy their product or service (p. 434). It is noticeable that these techniques have greatly evolved and remarkably developed through the past decades (Hemmings, n.d.). This gradual enhancement in advertising techniques is precisely concentrated in the background features of advertisements, such as “attractive” colours and pleasing music (Gorn, 1982, p. 94). In other words, marketeers established an entirely new method to attract the audience, and this is done through integrating psychology in marketing. This has been the main goal of all marketing campaigns and advertisements