Roland Marchand Democracy Of Good Analysis

In this article, Gary Ruskin and Juliet Schor are completely unbiased on their argument on how our country is being controlled by corporations. Both authors show awareness on how large corporations have gained access to every aspect of our lives with advertising. Ruskin and Schor do this by sharing influential background information on the corporations. Throughout my high school career several brand names like “M&M’s” and “Sprite” sponsored my school’s sport teams.

In the excerpt from M.T. Anderson’s Feed, the author shows how deceiving stores can be. The way employees are, and how they attempt to make their products fit into each individual person’s life, can become deceitful. Consumerism is a movement to protect consumers against useless, inferior, or dangerous products, misleading advertising, and unfair pricing. UBIK and Feed give good examples of Consumerism, although the excerpt from Feed does an outstanding job of showing examples of consumerism while getting straight to the point. In UBIK, the author has ads for a product as the beginning of each chapter.

In order to back up his claims about the past sanctity of advertising, Postman favorably discusses its true purpose and paraphrases a famous orator: "Advertising [...] was to convey information and make claims in propositional form. Advertising was, as Stephen Douglas said in another text, intended to appeal to understanding, not to passions" (Postman 59-60). Ads need to pass off applicable facts for customers to consider any type of product with old, wordy ads. Companies do not have the convenience of covering for product quality with amazing, irrelevant pictures in black and white pamphlets. During the momentous switch with television commercials, Postman describes the consequences of beautiful pictures and famous people covering for the lack of product presentation: "These tell nothing about the products being sold.

In the same way, politics are often displayed to people in cute, funny, or imaginative ways to cause voters to vote on a candidate without really thinking through ‘why should I vote for this guy’ thought process. Television commercials are the “chief instrument in creating the modern methods of presenting political ideas” and provide advertising in politics, clothing commercials, and even ads like cat food commercials (Postman

It is obvious that media plays a significant role in our society. It affects every aspect of our lives - political, social, and cultural. In the various works including articles, lectures and films, Jean Kilbourne presents an insightful and critical analysis of advertising and its profound negative effect on all of us. She states that, “Advertisement creates a worldview that is based upon cynicism, dissatisfaction and craving” (p. 75). She discusses the issue in a very objective and impartial manner, “The advertisers aren’t evil.

(AGG) " Once you need less, you have more"- Anonymous (Quotes Native); Materialism takes over people 's lives and makes them want more, but this doesn 't necessarily mean that they are happy with more material. (BS-1) Materialism can be seen through interactions between characters and have become a part of everyday life. (BS-2) Materialism is also a major part of society itself, the people in power want others to have material. (BS-3) When people get away from material, they find happiness, which is what materialistic people have been looking for all along; but they are looking in the wrong place.

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.

Progression 2 Essay 2 Commercials are used to make the viewer want to buy the product being sold. It is no surprise that all commercials use the three fundamental rhetorical strategies of ethos, pathos, and logos to brainwash us. In this context: logos is the message conveyed, ethos is the speaker that gives credibility, and pathos is how the audience is affected. The companies that create these commercials make the audience feel as if what they have now isn't enough. Then they go about selling the enticed viewer a product that can fix that feeling until the next commercial comes out to restart the process.

These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

The exploitative nature of consumer culture in the 1920’s is exemplified by the “millions” of American families who were overextended in their spending due to numerous luxuries and the effectiveness of American advertising. A considerable amount of Americans were at the mercy of the consumer economy, regretting their earlier purchases of radios and cars when money was too scarce to pay for basic necessities (Henretta 680). Roland Marchand also suggest the negative effects of consumerism by describing the parable of the “Democracy of Goods” in which Americans were invited to measure their democracy in terms of the consumer products that they are able to obtain, with the idea in mind that “every home can afford” the luxuries of a “king” (Marchand 134). F. Scott Fitzgerald also alludes to the abusiveness of consumerism in The Great Gatsby when he uses an advertising billboard for optometrist Dr. T.J. Eckleburg as symbol for oppression in the valley of Ashes, a district populated by the working class. The seeing eyes of Dr. Eckleburg watch over the working class people in the Valley of Ashes and create the illusion that they have zero control in the economy.

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

A Summary and Response to Andrew Leonard’s “Black Friday: Consumerism minus Civilization.” It all started in the 1960s; Someone thought that it would a good idea to make the day after Thanksgiving a great day for advertising for shopping for Christmas. Andrew Leonard covers this topic of how bizarre shopping has become in recent years in “Black Friday: Consumerism minus Civilization.” Leonard pokes fun at the consumers who rush these stores for the best deals offered up by the crazed advertisements.

Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”