The article, “Fast Food: Four Big Names Lose” employs the readers of such article to listen to an explanation of what other customers all around America value and do not value in the fast food chains that exist today. Written by Consumer Reports Magazine in August of 2011, a magazine dedicated to testing and surveying products and services themselves and to support groups and reporting the results of those tests to the consumers of America so that they may make more informed choices in their futures. Major fast food companies constantly brag and commercialize their success and the greatness of their product, however whether they actually compare to the product they so grandly promote is a different story. Consumer Reports Magazine delivers …show more content…
By using multiple rhetorical devices such as but not limited to ethos, logos, and pathos, Consumer Reports Magazine assists the readers to make better decisions when choosing a fast food restaurant to go to and also to make better decisions in consideration to their health. In order for a good argument to reach and impact its prospective audience,and in our case magazine readers, it must be credible enough for the audience to believe and listen to it. Consumer Reports Magazine effectively incorporates ethos into the article by using quotes and surveys. By surveying “36,733 subscribers who made a total of more than 98,000 visits to 53 chain restaurants” the magazine has a reliable source of evidence in which it can base its argument on (Consumer Reports Magazine 780). Given a large pool of people, the opinions given by the subscribers represent a diverse group of individuals. Also, instead of asking food experts or critics, the magazine asked average people with whom the audience could relate to. This makes it more likely that the audience will listen to the points that the magazine and survey are trying to establish. Another way the magazine establishes ethos is by including …show more content…
Consumer Reports Magazines use of rhetorical devices, ethos, pathos, and logos greatly contributes to their efforts of conveying their overall message within the article. With this use of ethos the magazine builds their credibility using the graphs and charts within their audience. Not only that but, they also use the rhetorical device pathos to make the audience feel guilty for blaming their weight gain on the fast food establishments instead of their own willpower to eat healthy. Finally, the use of logos within the magazine helps the article profoundly by using the reports of other people to logically explain why these certain fast food restaurants are good or bad. Consumer Reports Magazine uses these rhetorical devices to their advantage in making a riveting message of health decisions, surveys of fast food restaurants quality foods, and comparisons of the foods themselves helps create a compelling call to action to rethink their next visit to a fast food
As we go through The Jungle, Omnivore’s Dilemma, and Food, Inc., it becomes apparent that all of these publishings target ethos to appeal to their audience. Upton Sinclair uses ethos during the time when he describes workers washing their hands in the water used for the sausage (Sinclair 143). This is bias because it compels the reader into acknowledging that the things going into food is not right, however it does not show any good qualities in the meatpacking industry. Therefore, this affects the reader’s value system because when they were informed of the monstrosities going on within the food industries, it changes their trust towards the industry. Another example of this is Michael Pollan’s bias __ the food industry when he states that
Some notable rhetorical devices and techniques were used effectively throughout Bittman’s article. We can start off by examining his use of ethos by appealing to figures of authority, which appear as short quotes from university professors, authors and leading food experts. The first quote was introduced mid-way through the article by a food studies professor at New York University: “Anything that you do that’s not fast food is terrific; cooking once a week is far better than not cooking at all.” says Marion Nestle, professor of food studies at New York University and author of What to Eat. “It’s the same argument as exercise: more is better than less and some is a lot better than none” (as cited in Lunsford, Ruszkiewicz, & Walters, 2013, pg. 661).
“I 've eaten this food all my life not knowing what was in it and how powerful the food industry was." (Kenner, Food Inc.) “The industry doesn 't want you to know what you 're eating because if you did, then you might not want to eat it" (Kenner, Food Inc.) Ethos components in the film strengthen the documentary claim about the food
Vishnu Teja Donadula Reyna Arndorfer ILA Period ⅔ 9 Mar 2023 Rhetorical Analysis Final Pepsi and Coca-Cola both use rhetoric in their ads to assert that their products are better than other brands. An analysis of both sides’ advertisements shows that the rhetorical strategies used by Pepsi are better at persuading people to buy their products in comparison to Coca-Cola. Pepsi uses rhetorical devices to suggest that Coke is undesirable in its 2013 Halloween advertisement. In the ad, Pepsi uses the tradition of dressing up in scary costumes on Halloween to poke fun at Coke. To produce an intended effect on the audience, Pepsi illustrates a Pepsi can using a Coke can costume to appear scary.
Jessica Garcia-Alvarez Professor Fred Hess English 101 Section 23 Essay 2 First Draft 25 October 2015 Fast Foods Obesity is an increasing national crisis. The main cause is hiding in between the wrappers of those yummy and tasteful fast food meals that we cannot simply resist. Some corporations blame it on the one who is consuming the product and some try to make better choices to change them. However, others are ignoring the claims that the fast foods are unhealthy and refuse to change it to a healthier food product.
Maximus Gorman February 9th, 2023 Mr. Barton, Honors English III Period 9 Manufactured Addiction: The Dark Side to Fast Food Fast food has become a staple in modern society, offering convenience and quick meals for anyone on the go. However, this major success can relate to the manipulative tactics used by fast food corporations to create addiction in their customers. From persuasive advertising to price manipulation, fast food companies employ a variety of strategies to keep customers coming back for more, and capitalize on inherent addictiveness. The result of this addiction is a wide range of negative health effects that hurt customers and society as a whole.
“Laziness may appear attractive, but work gives satisfaction” (Frank). Companies attempt to take advantage of individuals by presenting convincing images and text, so consumers do not have to do their research. The first part of the rhetorical triangle is pathos, which permits consumers to reflect on their personal lives and emotions. Additionally, companies pass on vital statistics about the product through logos. However, the accurate statistics often lie in the fine print, and the consumers usually discern only the fascinating facts.
Fast food restaurants chains are often criticized for offering unhealthy food, but the higher nutritional value found in Panera Bread’s products makes it less prone to nutrition campaigns that have hurt chains such as McDonald’s. Indeed, the health care bill enacted in 2010 includes provisions that will require chain restaurants to publish the caloric content of their menu items, and Panera has gotten ahead of the crowd by becoming the first major restaurant chain to voluntarily publish its food items’ calorie counts; Panera’s lower-calorie fare may help it grab market share from fast food chains among health-conscious consumers. Meanwhile, dine in restaurants are very susceptible to drops in consumer spending. Therefore, Panera’s cheaper items make it an attractive alternative to traditional eateries. However, this does not mean that Panera is immune to these challenges.
People should know what are the nutritional benefits or detriments of each food item they consume. By being fully informed about their choices, consumers can ideally try to make better choices on what they're eating. In 2008, when New York City mandated that all chain restaurants to post calories of menu items, the intent was to induce consumers to choose healthier items. The results showed that calorie posting can not only shift consumers toward healthier alternatives while in the restaurant but
To rhetorically analyze something, the analyzer must be completely aware of everything that they read and process it as they do so. They have to notice how the text works and be able to acknowledge how it uses different tactics to effectively convey certain points. Ethos, pathos, logos, and much more… it can seem overwhelming at first, but once it is broken down into smaller pieces, it is easier to understand and tackle. After looking through several sources, there are two pieces that I am going to compare and contrast rhetorically. Additionally, they will be compared to the actual Atkin’s website.
Thesis Statement: In their respective ads, Cadillac and Ford communicate messages about their costumers ' lifestyle -their consuming habits worth comparing and contrasting. Aspect 1 : Consumer’s lifestyle The Cadillac and the Ford ad were really different when it comes to their idea of their average consumer’s lifestyle. Cadillac weint for a basic family with a couple and two children while the Ford ad on the other hand went for a single lady with no kids. The Cadillac company chose to illustrate their consumer as a rich white male with a good job and lots of ambition for himself while Ford decided to show their representative as a black independant female with an ecological job helping the environment.
This paper argues that advertising for fast food restaurants should be banned to reduce obesity for two major reasons:try healthier options and less temptation to eat junk food. A major reason why the advertising for fast food should be banned to reduce fast food is to try healthier options. If many human beings change their eating habits to healthier ones then almost half of the amount would decrease. A nutrientest has stated that almost 75 percent of people who have changed their
First, it would be about their diet concern because the food is going to be cheesy and that can affect one who is concern about healthy eating. Secondly, it would be about the spice that the food delivers. One that cannot
Executive Summary: The Campbell soup company is involved in several difficulties. Although it dominates the soup market, it is struggling to keep people interested in their soups rather than them resorting to other snacks. Through thorough research, they have observed consumer’s responses to the soup in the grocery store. They found that the consumers were overwhelmed by the variety of different soups in the same wrapper lining the isle. Campbell company responded by putting different color on certain lines of soups.
To conclude, this journal stated that various foods in schools cafeterias are not always attractive, just as the ones on convenience stores, making students disinterested to eat such foods. The last perspective is from James Lopez who wrote an article based on the influence of media on our food choices. According to Lopez, the media is a medium in which captives our attention bombarding us with several images and advertisements and also providing the society an essential source of information. Also, these messages we see and heard influence basically all of our choices, including food choice.