The recent events of the 2016 presidential election have turned the race into an absolute nightmare. The American voters have whittled the candidacy down to two candidates of completely polar views on nearly everything. Clinton is on the far left and Trump is on the far right, which generates a precariously balanced peace between them. One little gust of accusation and everything comes tumbling down. Consequently, the presidential race has been bitterly fought, and both campaigns have utilized cheap tactics to attempt to pull ahead of the other candidate. However, the 2016 election was not this harsh in the beginning. The candidates focused more on boosting themselves up, rather than beating the other candidates down. One candidate that stood out in their creation of excellent advertisements was Bernie Sanders. Although he only has a small number of ads, they are all high quality, and are built around a variety of rhetorical appeals. Bernie Sanders’ campaign has created three ads--”It’s …show more content…
The ad starts out with clips of Americans from all walks of life--farmers, cafe workers, office workers, parents, and more--engaged in their careers. The ad then transitions to people enjoying themselves at Bernie Sanders’ rallies, and shows Sanders actively seeking them out and addressing them directly. This is accompanied by a folk-style song from Simon and Garfunkel. The ad continues to show clips of massive groups of people cheering for Sanders. A standout video clip is shown, matching the song lyrics, that says: “They all come to look for America.” The huge crowds cheering for Sanders continue until the ad ends. The ad has no obviously clear message, until it shows the standout image saying “They all come to look for America.” This statement, combined with the images of Sanders’ rallies, creates the subconscious message that his campaign embodies American
Rhetorical Appeals in the Wounded Warrior Project Advertisements The Wounded Warrior Project recruits the aid of the American public to honor and assist injured veterans of the United States armed forces. Through financial aid, the non-profit organization provides programs for the physical and mental injuries of soldiers with little or no cost to the warriors. The organization also offers support services for the warrior’s family (www.woundedwarriorproject.org). Through advertisements, the Wounded Warrior Project hopes to gain the public’s aid to finance the organization’s programs.
While re-watching some of Donald Trump’s speeches that he gives during his “Presidential campaign”, I noticed just how much he uses Aristotle’s three appeals. This method are both hurting and helping him at the same time. He uses pathos or the emotional appeal quite frequently. Donald has a specific target audience that he appeals to when he says that he is speaking to America. I feel as if his demographic is older white people who feel as if their country is no longer what it used to be.
The ad paints Tom Cotton as a hard working man on the farm and in the office. The father figure in the ad backs the claim up by supporting Toms claim that you stand for what you believe and work for what you want. I believe that this is an effective ad because it portrays
Similarly, Clinton attempts to use this strategy to convince voters as well. In Clinton’s ad she uses shots of average American citizens to get her beliefs across. Moreover, she features both men and women performing day-to-day tasks (getting ready for work, feeding your children etcetera). Like Trump, she uses strong visuals in an effort to appear relatable and to remind you that she has everyone 's best interest in mind.
Tad Devine, Sanders’ senior strategist answered the question by saying that the ad’s message is that “what Bernie Sanders is building is a movement in America.” However, the answer does not reflect the first third of the ad, where neither Sanders or his supporters are present at any point. By placing images to which a ‘real’ American might relate, the ad implies that whatever “movement” Sanders is building, it’s one in which other Americans like the viewer is taking part, and one in which it is only natural that the viewer belongs. There is a superficial connection made between the stereotypical ‘American’ images and the enthusiasm of Sanders supporters. The ad makes no claim that those who identify with the images in the beginning represent the same demographic of people who are cheering him on, but that does not matter: the association between the ad’s basket
I Have a Dream’s Rhetoric A momentous day in history is exalted by the enthralling speech and resonating imagery of a man whom wanted to make a difference. Just over 100 years after the Emancipation Proclamation was implemented, Dr. Martin Luther King Jr. delivered a very riveting speech to over 250,000 Americans during the March on Washington, the nation’s largest demonstration of peaceful protest. With peace typically comes logic of which King very much emanated from his speech. With powerful rhetoric, King captivated an entire crowd and subsequently the entire nation with emphasizing while being freed from the travesty that was slavery people of color are still placed in chains by society’s gruesome yet commonplace demarcations.
“Nobody cares how tough your upbringing was. Nobody cares if you suffered some discrimination. And moreover, you have to remember that whatever you 've gone through, it pales in comparison to the hardships previous generations endured - and they overcame them.” (Obama 6) In the speech Obama had presented at the graduation class of 2013 at Morehouse College, he wants them to remember their struggles and be able to overcome them to do what is right.
In the text his main purpose was to persuade farm workers not to use violence to get their (farm workers) demands met, and boycott grape farms. In doing so the farmers would have to give in to demands of labor leaders. However, due to the struggles of others Throughout his speech there is a determined and insistent tone.
My fourth political ad is a billboard advertisement that is a picture of a politician with his finger over his mouth saying "shhhh" It says "If cheating on your taxes is ok, so is..." And at the bottom it says "Life is short, have an affair. " This ad is against people who cheat on there taxes or the tax system. The hidden assumption is that if cheating on your taxes so is cheating on your significant other. This is a weak analogy comparing two completely different things saying that the are the same and both are just as bad as each
Commercials. We all hate them. Television these days have more commercials than the actual show we are watching. But there is one day of the year that people look forward to commercials. It’s the day that the Super Bowl is on.
Study hard in school. Be focused. In the end it’s your own responsibility to succeed. The teachers, the government and your parents can be supportive without you being supportive of yourself. The only one who can fulfill your responsibilities is you.
It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.
Free College Tuition From Bernie Sanders Bernie Sanders believes that college tuition isn’t in the interest for our country’s future. Bernie Sanders states “It is insane and counter-productive to the best interests of our country and our future, that hundreds of thousands of bright young people cannot afford to go to college” (Bernie). Bernie Sanders’ point is that many of the talented people in our society may not be able to pursue their dreams or pursue their desired job because they and their parents can’t afford college. If Bernie Sanders is right that many Americans can’t afford to go to college, as I think they are, then we need to reassess the popular belief that FAFSA and other scholarships will considerably lower the price for college.
In 1995 with the famous “Change can be exciting” commercial featuring recently defeated US governors Mario Cuomo and Ann Richards. The producers led the viewers to believe they are discussing political
The ad “You Make Me Feel” is based off the 2016 Presidential campaign between Former First Lady Hillary Clinton and President Donald Trump. The ad was produced and published October 31, 2016 by Priorities USA in an effort to discredit Donald Trump and show Americans that Hilary Clinton was the best choice for presidency. Throughout the presidential campaign Donald Trump was criticized about his sexist behavior, accused of sexual harassment and victimizing women. Priorities USA used these accusations as a kairotic moment eight days prior to the election to persuade women to vote for Hilary Clinton. The “You Make Me feel” political advertisement uses Aristotelian rhetorical appeals, logos, ethos, pathos and metaphors to persuade the target audience, women, to vote against presidential candidate Donald Trump because he doesn’t respect women.