Pivot Assignment: Starbucks Business Model Innovation

Answer1 Part A The café is running by two partners and it’s not a separate legal entity. Equal profit sharing among partners on the basis of their investment. Both partners are subjected to unlimited liability for any debts, the café incur during their normal course of business.

Shania has five options in which to consider for her new business: sole proprietorship, a partnership, a corporation, a joint venture, or a Limited Liability Company (LLC). Shania must weigh the benefits and detriments associated with these different opportunities in order to accomplish her business goals. The advice provided will help her make a sound decision on which business form to choose. The first possibility is sole proprietorship, the easiest startup option, is where she would be the sole owner of the coffeehouse.

After convincing him in the year of 1984, he began to serve drinks since previously only coffee beans were sold. For the year of 1992 this company is listed on the stock exchange. An incredible geographical expansion process

Unit 1: The Business Environment Task 1: Describe the types of business, purpose and ownership of two contrasting businesses. Tesco is a profitable British global company and is the third largest retailer in the world measured by profits. Brockenhurst is a non-profitable local organisation located in the New Forest run by the government. Tesco 's is the grocery market leader in the UK where it has a market share of 27.8%. (Tesco 's was founded in 1919 in London and Jack Cohen bought a plot of land in 1934) since then the supermarket has expanded.

Starbucks and Tim Hortons Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971.

If they do not meet their aims and objectives then this will mean that the business does not succeed. For the business to run how the owners want it to which will be efficiently and successfully they may be by keeping prices down so that all products match the customers price range. They will want their team to be reliable and to have a good quality and amount of stock for the customers. They would also want the store to be safe for the customers so that they have a good experience while inside the store. The influence that the owners have on the business is that they are able to control prices to stop customers going to rival stores meaning that with more customers coming to the store for low prices the profit will go up however if they do not do this then customers will

Starbucks’ is a premium valued brand; costly to imitate. Its human capital deploys it operations and provide supreme customer support (Geereddy, n.d.), while organizational direction and culture is impacted by leadership (Kokemuller,

All other functions are underpinned by the economic role of business in society. •Legal responsibilities - Although companies have their economical fundamental role they are expected to comply with the laws and regulations of the country they operate in. The legal expectations apply to companies, as juristic entities that can act as persons, and the employees they employ regardless of their responsibility. •Ethical responsibilities - Companies are also expected to comply with the ethical norms of a society. Because these are normally not written in law and are therefore not a legal requirement it is difficult for companies to behave and follow it.

Finally, Starbucks successfully employed the “expansive external relationships” (Cañas, Sondak 2014). One of the main ways Starbucks embraces diverse relationships is by working with underserved coffee farmers. Starbucks ensures all the farmers they work with are working in healthy conditions and are paid a fair wage. They have helped to improve the lives of thousands of farmers. Besides this, Starbucks supports several communities/organizations such as the LGBTQ

To start Starbucks is owned by Howard Schultz, and began in Seattle, Washington; it now has locations all over the world with 191,000 employees from all sorts of backgrounds (Dyer, 2015). Starbucks has a fast food style service with a menu that has baked goods and sandwiches for breakfast and lunch, but is mainly

Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors.

Starbucks’ target audience is not gender-specific as it included both males and females. The age bracket for adults are between the ages of 25-40 years, and children aged 2 years and above. The adults in the target audience are married, and with children. From a social class viewpoint, affluent families are prioritized, focusing on households with middle to high income. Additionally, these are adults that have graduated tertiary education and are now urban professionals.

As the competitive advantage of the company is to differentiate by delivering a unique customer experience by focusing on those four aspects Starbucks ensures that their process deliver their value proposition. The key aspect of their operations in store relates to personalisation and customisation of products as well

Small coffee retailers provide more happiness to the local people than Starbucks

They are focused on their suppliers such as coffee beans farmers and customers. Starbucks through the fair transition to keeping coffee beans market position and provide high-quality coffee as well as a comfortable place to customers enjoy Starbucks’ coffee and food. Also, Starbucks has involved a lot of community activities, so they are created a long-term relationship with the community. Moreover, Starbucks also focus on environment development. Such as cycling activities and water Conservation.