Persuasive Essay On Proactiv Commercial

In truth, whatever these products promise, you have to take great care when using them. Many of these products may work well, however they may also cause tiny skin tears and inflammation. There are more gentle and natural ways to look into when thinking how to remove blackheads or even acne. Consider all these different options for and decide which

This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.

In today’s society, perfection seems to be the only way to get recognized for anything. Proactiv depends on this belief to sell their product. They rely on advertisements that are heavily coated in ethical, emotional, and in some cases, logical appeals. Ethical appeals can be found in all of their ads, with the use of the clear-skinned celebrities that cover every ad that Proactiv puts out. Most of these ads are placed in magazines and on websites that cater to the teenage and young adult age group.

With any commercial in today’s society they are always trying to get you to buy their product in any way possible. You should think about three key things throughout the commercial. One being what is the product, two is how the product performs, and finally how is the company behind the product is trying to pull you in and but their product. The company will use three appeals, these are Ethos, Pathos, And Logos. While logos in a commercial will have a more logical approach, Ethos will have a trustworthy approach, and finally Pathos will impact most people due to the emotional approach.

It then switches over to a picture of the foundation makeup and states on screen, “New natureluxe silk foundation.” I found the Covergirl commercial to be the perfect opportunity to write about. The speaker can clearly be identified as Taylor Swift. The claim in Covergirl advertisement

Ellen and Sofia’s commercial uses humor to sell their product. Queen Latifah tells her audience that they can save time and money by using the product she is advertising because it can save them time and money (Queen). They also use the tagine “Department store beautiful for less” (Drew). They are trying to convince the audience to buy the product by saying that it is just as good as department store brands, and it is cheaper than the department store brand. It is good quality makeup for less.

The commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation

As stated earlier Susan Sarandon is the narrator of the commercial. She is recognized for playing multiple rolls as a matriarchy figure in films such as “Stepmom”. Sarandon status as a celebrity adds to the ethos as well as the pathos of this advertisement. Her warm, soft toned, and clear voice constructs the audience to feel sense of trust toward her and the product being sold. There is a point in the ad where Sarandon puts an emphasis on the word “Fight.”

At the same time it triggers hope; the hopes that through the product anyone can look like her. Another strong use of pathos; emotional appeal, is through the big white text “Your Fizz Revolution Starts Now.” This text makes woman crave the product. It is indirectly but effectively challenging them to use the product. As we all know, us girls love a challenge.

During the 21st century, advertisements use many methods to attract the audience. Companies, especially cosmetic companies, use their advertisements to manipulate their viewers to make them think that they need their beauty products. Revlon is a perfect example of these cosmetic companies that play with your mind. Revlon’s mascara commercial campaign utilizes ethos, pathos, and logos. Ethos is shown in many advertisements of Revlon’s mascara campaign.

If you use this product you will have perfect radiant skin with no imperfections whatsoever. Your skin will always be moisturized and smooth. It will give you the confidence you need to do everyday tasks. If you don’t use this product your skin will be dull and dry and look horrible. People will be constantly judging you on the way you look because your skin isn’t flawless.

With this intention, Proactiv hired Lindsay Lohan, a popular actress and singer, to speak on their behalf and promote Proactiv. She advocates how the three-step acne system has indeed helped clear her skin, testifying, “I don’t like

Stereotypical Ads: Clorox Bleach Television ads have been around in the U.S since 1941 and have aired all around the world ever since. Most of these ads seem harmless and try to convince the viewer to buy the company 's products, but some companies take their ads a little too far. In 2007, Clorox Bleach aired a commercial called, “The Laundry Timeline.” This commercial was extremely stereotypical towards women, mentioning how women are the ones who do the laundry in the household and made the assumption that the woman 's’ parents and grandparents did the laundry in the family. In “The Laundry Timeline”, women are portrayed as house cleaners and useless in the working world, through the use of symbolic items, using the word “your” as an idea that the watcher is in the ad, and the idea of pathos to catch to the viewers attention, in order to get people to agree with their statement and to buy their product.

Coca-Cola needs no introduction so does Apple or Toyota or even McDonalds. These are popular brands that we know and love. But how did they get to be so popular even after generations have changed? The simple answer is advertising; something that all these companies have been doing since their inception. Coca-Cola is always reminding us of how refreshing their products are with catchy tunes that you sing to all year round before they drop another catchy tune that will also last another year.

The history of LGBT marketing is not that long. Even now it continues to be a controversial topic, and the brands that include men and women of different sexualities get criticism from more conservative crowd. However, the number of companies trying to appeal to this group of customers in the last decade is steadily growing. Advertisements featuring gay people are not always aimed only towards LGBT audience - actually, they are frequently used in order to elicit a stronger reaction from the general public than an advertisement with a straight couple would. Generally, there are two kinds of advertisements that feature gay individuals.