Motivation Case Study: Enterprise Rent-A Car

e live by and for our customers ' success, we want to be their top-of-mind and top-of-heart choice We build lasting relationships with our clients and associates We create value for our clients: We provide them with the best talent on time We help them to be competitive through flexibility

What our company needs is an increase in customer lifetime value. We can do this by building long term relationships, creating strong brand loyalty, using the right incentives to attract new clients and incentivizing current customers to retain them and offering superior customer service. To build strong term relationships the company has to stop thinking short term, but focus on long term lasting customer relationships. We have to be honest; although our main job is to sell we should not treat our customer as pay cheques.

Self-concept Self-concept is the way an individual see’s

Self-esteem 3. Love/belonging 4. Safety 5. Physiological • Self-actualization - A person who achieve everything who has fully potential on himself and accept many challenges to get motivated such as talent, being in depended etc.

We will provide on-going development towards our product and customer services in order to become the best in terms of customer value, employee talent and predictable growth so that it may achieve competitive advantage in this

Highly qualified employees + + + + Sustainable competitive

Fifth, is reflection and reflecting on our own actions. And finally taking action, whether it be big or small, to counter injustice and hegemony. By engaging in any of these, ethnocentrism and in-group bias can be reduced, and we can critically analyse and even create new perceptions on different issues and

Looking at Maslow’s hierarchy of needs, there are five primary needs which emphasizes on human motivation (Poduska, 1992). The physiological needs or basic needs are at the lowest level of the hierarchy. These needs must be satisfied in order for individuals to survive. It is then followed by the safety or security needs where individuals seek for protection and stability. When these needs are satisfied, individuals are motivated to fulfill the next level of needs which is the love and belongingness needs.

The aim of this case study is to investigate the applicability and functionality of organizational theories in Hilton Hotels Corporations. The first part of this case study is concerned about the compatibility between Hilton Hotels mission with its activity and purpose. Also, another aspect of this paper is to present the suitability of organizational theories referring to Human Resources Theory, System and Contingency Theory. In order to uphold this report, I will conduct a SWOT Analysis of Hilton Hotel Business. The last part of this paper presents a critically important aspect of a successful business in regards to the Hilton Hotels CSR programs and initiatives.

Maslow’s Hierarchy of Needs (Maslow, 1943) is one of the preeminent

Maslow’s Hierarchy of needs and the four principles of Ethics are also evident in this assignment. 1.1 Maslow Hierarchy of needs This pyramid concept was created by a psychologist named Abraham Maslow. [Figure 1] The most basic needs are at the base and the more complex needs of the patient is at the top of the pyramid ¹. The lower four needs are referred to as deficiency needs, these needs are due to a lack of something and they have to be satisfied to avoid unpleasantness.¹

Maslow’s Hierarchy of Needs Countless psychologists have theorized about human behavior, but few theories have had the impact that Abraham Maslow’s Hierarchy of Needs has had. Maslow was looking to explain the motivation behind people’s actions. He developed his theory to represent the needs people need to meet to be comfortable in their living situations. Based on Maslow’s theory, phycologists can determine why people partake in the actions they do. For example, people who do not feel belonging and love as children are more likely to join gangs or other organizations to gain a sense of belonging.

This theory is proposed by Araham Harold Maslow by year 1954. There are 5 different needs in this theory which consists of: Physiological; Safety; Belongingness; Need for esteem and Self-actualization. Maslow believed that a man being motivated by the needs he wants to satisfy. So, the fundamental needs must be satisfy in order to begin motivating behavior (Adiele and Abraham, 2013). 1) Physiological Physiological needs is fundamental and most basic need for human survival.

This would attract a pool of workers of the highest caliber, thus leading to more value induced into the company. # Successful communication of perceived strengths of the product: Integrated marketing strategy- This has

One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have