Marketing Mix Of Coles Marketing Strategy

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The various offerings form the marketing mix product strategy of the brand. The business segments of Coles are- Coles supermarket, Coles online, Coles liquor, Coles express, Coles Financial Services, Spirit Hotels The products sold at the supermarket include- Baby products, Bakery, Dairy, Deli, Fresh fruit & veg, Coles Mobile, Gift cards, Heston, Liquor, Meat, Gluten free, Kosher Coles also offers its own brands such as Graze Grass-Fed Beef and BonSucro sugar. Coles has exclusive contracts with Shell and offers fuel at its Coles express convenience stores. Coles Liquor offers hundreds of liquor brands. They have a wide variety of local as well as imported wine, beer and spirits. Coles financial services offers insurance which includes home,

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