Marketing Comparison Paper

Marketing is “an organisational function and a set pf processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders” (Reid and Bojanic, 2009, p. 9). In the pursuit of maintaining and increasing their enrolment numbers, many higher education universities and business schools realise and underline the necessity of marketing for student enrolment (Ivy, 2008, pp. 288-289). Perceiving students as consumers, marketers investigate and determine factors affecting student’s choice for an educational institution and develop marketing models and theories applicable to higher education to promote particular universities and business schools (Cubillo, Sanchez and Cervino, 2006, pp.

According to America’s Career InfoNet, purchasing managers “plan, direct or coordinate the activities of buyers, purchasing officers, and related workers involved in purchasing materials, products, and services.” (Occupation Profile: Purchasing Manager) In addition to investigating import costs and economic statements to decide on rational prices for buyers, procurement and supply managers must be able to judge and adjust to the ever changing economic conditions; furthermore, the supervisors have to remember to keep safety as one of their most important considerations. Taking care of customer concerns, fixing issues, and deciding on contracts and prices with others within and outside of the organization are also key roles of a purchasing manager.

Different worlds are divided by how they evolve and what they focus to advance their living. There is science, alchemy, and magic. Each universe has it's own set of rules, laws, and physics. Each of these types of worlds has a god watching over them to keep balance. At one point there was a god of light and a god of shadow, but the god of light, gone, lost, and disappeared, was replaced with a new god, and those, the god of shadow has the advantage to take over.

Best Buy is a global retail store chain headquartered in Richard, Minnesota. With over 1,400 stores nationwide in the United States, and stores in Canada and Mexico, Best Buy considers themselves to be the world's largest consumer electronic retailer (BestBuy.com 2015). Products sold by this retailer include computers, telephones, televisions, appliances, cameras, video games, and a variety of other electronic products and accessories. Additionally, other offerings such as home theater installation and computer tech support/repair services also contribute to the current success of the corporation.

Compare, in the paper, the use of search engines, social media, and blogging to each other. Using examples, show the potential of each approach. Search engine optimization (SEO) and Social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives. SEO: has been a common activity of website owners for years now, it's all about ranking at the top of search engines like Google, Yahoo, Bing and so forth.

Versatile Professional with a firm grip on Marketing Strategies as well as creative team leadership to continuously achieve the desired outcome. Leverage ability to generate profit through highly reactive Paid Media campaigns across both the Social and Digital space. Apply in-depth industry knowledge of both demand and supply. Demonstrate expertise in conceptualising and coordinating Digital Marketing campaigns that effectively support and build brand images. Possess a strong ability to communicate a clear vision to all Stakeholders and refine the Customer experience to boost loyalty and revenue on a global scale.

Before the industrial revolution, world market products were so wide-open for English manufacturing goods that English merchants no longer needed domestic market demand to sell their finished goods. Traditional markets all over the world were considered as non-capitalist markets, and most profit seeking English merchants strived to eliminate these non-capitalist markets' structures. Traditional markets in most countries could not compete with the English. The English had huge manufacturing advantages in comparison to non-capitalist countries, especially in the area of technological innovation. Most of England's superiorities were founded in textile and iron industries.

P2) Explanation of how roles and responsibilities of marketing relate to the wider organisation al context, with reference to chosen organisation Responsibilities of marketing some companies, marketing branches are responsible for organizing events, such as shows, sessions, sales meetings or customer kindness events. They also promote external events to customers and prospects to ensure positive attendance. Source: organization chart web site The Relationship between Marketing & Human Resources The association of marketing and human resources, purposes in moving activities of customer-contact, employees and the effect of this routine on organisation al performance. We must maintain the value of report between Marketing and Human Resources which there by leads to the importance of marketing in HR.

Internet Assignment Anyikor Acuil MKGT-6609 Best Buy With internet boomed which led to growing of Electronics Consumption, Best Buy have to has continually sought ways to stay connected by concentrating on what it can do well and keep the customer experience at the vanguard. Four years ago, best was predicted to go out of business; has held up own against it competitors like Amazon. Moreover, the Best Buy sees the growing difficulty of tech and interconnection of electronic devices consumers used, gives his organization a brilliant opportunity to demonstrate its helpfulness to purchasers as Best Buy hopes to come back to development.

Management training opportunities should be taken because it helps differentiate and looks good on a resume. Another way to separate yourself to be more successful is certification, accreditation and other professional marketing

Further General Managers, Department Managers, Supervisors and associates

In terms of controlling, the management of Marks and Spencer has frequent reporting of expenditures with costs to provide a form of feedback. The reactions of managers to such type of data rely on the expectations or the formal budget or planned targets. The management believes in collecting and assigning cost data that is being shifted away from control. There is a recognition related to the repetitive exercise of planning and re-planning for creating a full time job for accountants. The assessment and evaluation of cost data in the aspects of launching new product by Marks and Spencer is about gaining insights and learning ways for achieving the goals of organisation in most effective manner.

They are responsible for retail store tracking, bringing in new inventory based on consumer demand, creating sound financial plans that reduce company spending, and increase overall profit (Bordelon). Since the main goal of a Merchandise Planner is customer satisfaction their job can be best described as “being a liaison between the customer and the marketing and buying department, ensuring what the customer wants is available” (Bordelon). They review forecasts, use past performance to make projections, make recommendations for promotional markdowns, and manage inventory to maximize profitability. Additionally, merchandise planners research market trends to increase create more attractive

Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.