Kevin Plank Free Enterprise Essay

In 1985, Michael Jordan teamed up with Nike and established Jordan Brand. In his article, “The Jordan Impact”, Kenneth Cortsen highlights how Jordan used his success on the court to help his marketing for his brand as well as others brands. For example, Cortsen quotes Graeme Turner who states that “one year after signing Michael Jordan for Gatorade’s “Be like Mike” promotion, Gatorade’s annual revenue had increased from $681 million to over $1 billion(Cortsen, par. 5). Through Jordan’s impact on his brand and other brands, it was evident he was making a serious impact on the realm of

It was a result of the free enterprise system that Henry Ford was able to establish his business and develop it into a successful enterprise. His success as an entrepreneur not only benefited him, but it also benefited other entrepreneurs. His leadership in this field led to the development of new concepts and ideas which were beneficial to future entrepreneurs and helped them to develop their own business ideas in order to become successful as well. Therefore, it is through the success of one entrepreneur that many others were also able to

1. The goals of stability are maintaining stable prices and full employment, and keeping economic growth reasonably smooth and steady. A situation of having a stable source of financial income that allows for the on-going maintenance of one 's standard of living currently and in the near future. The attempt to balance an economic policy so that everyone benefits fairly. Situation in an economy in which the division of resources or goods among the people is considered fair.

Free trade was law one of the new laws that Parliament passed in the early 1800’s. Because of free trade the merchants would have more opportunities in more places to sell their goods and liane faire allowed for to . Victories for the working class were improved working conditions and the growth of labor unions. Improvements such as laws that only allowed women and children to work ten hours a day and that companies required to have many safety regulations enforced in factories and mines.

Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos. I selected nike's ad because it on TV commercials. Nike's logo and slogan catches people's attention.

Kevin Plank created the brand Under Armour in 1996. He was 23 year old and he was in football team in University of Maryland. The Global headquarter of Under Armour is located in Baltimore, Maryland. The other like European headquarter is in Amsterdam, additional offices are in Toronto, Canada; Denver, Colorado; Jakarta, Indonesia Hong Kong and Guangzhou, China.

2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.

This is an economic system that operates in five main sectors. It gives people the power to choose their own businesses, the right to own private property, earn profit, compete with others and consumer sovereignty. This aspect of liberty is very important since it prevents the country from tyranny. Thomas Jefferson believed that free enterprise is a “natural right to the American”. It promotes competition among people, and protects them from it by imposing regulations against other foreign nations.

Due to this reason Nike is now a world wide brand used by each and every people in different parts of the

It took on a new religion of brand consciousness and broke advertising sound barriers with its indelible Swoosh, “Just Do It” slogan and deified sports figures. Nike managed the deftest of marketing tricks: to be both anti-establishments and mass market, to the tune of $9.2 billion dollars in sales in 1997. —Jolie Soloman “When Nike Goes Cold” Newsweek, March 30, 1998 The Nike brand has become so strong as to place it in the rarified air of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble. Brand management is one of Nike’s many strengths.

1. Capitalism. An economic scheme based on the personal possession of resources and invention inputs, and on the manufacture of wares and services for revenue. The making of goods and services is based on supply and demand in the common market (market economy), rather than through central planning (planned economy). Capitalism is normally characterized by struggle between producers.

Does Capitalism equal a free market? It is widely accepted that capitalism means a free market economy . But it is possible to have capitalism without a free market. Systems that existed in the USSR and exist in China and Cuba demonstrate.

The fragmentation stage is also known as the infancy or the embryonic stage of the industry life cycle. This is where early adopters of new products, technology or processes are carving out a niche market and developing products and services in response to an identified need. We have to note that there is little to no competition unless similar companies have identified the same opportunity. Companies involved in this stage are typically active in sourcing investment capital to execute their business plans. Profits are not yet created because the industry is new to the market and revenue is usually reinvested in business expansion.

Contents: Theme 1 Introduction……………………………………………………………………………….... 3 Entrepreneurship………………………………………………………………………… .....3-4 Theme 2 Analysis of the profile of Lithle Izulu Enviro Care…………………………………………5 Analysis of the Business Environments………………………............................................. 5-7 • Micro Business Environment…………………………………………………........ 5-6 • Market and Macro Environment…………………………………………………… 6-7 SWOT Analysis………………………………………………………….............................

Capitalism has to do with competition and each private owner controls the selling, they want to gain a profit, and government can’t interfere. The US is a mixed economy because government and privately owned businesses are involved equally instead of one more than the other. What Adam Smith meant by “the invisible hand” of laissez-faire economy is that free markets and capitalism are guided by competition. Free market ensures the well being of society because then there are multiple ways to create value for stakeholders. This is important because when their needs are met, businesses tend to be successful.