Social Media Belonging

In her essay “Marketing the Millennial”, Suzy Menkes states that finding a way to reach the millennial is the focus of every smart luxury and fashion brand. The millennial, which were born linked to the world of social media, have different mind sets compared to those of the older generations; therefore ignore the advertisements that are constantly around them. Menkes suggests that to catch their attention, companies need to market through social networks. Since the millennial are so embedded in the digital world, marketing through social networks should be a reasonable solution to catching the millennials attention from around the world.

In her article “Marketing to the Millennials,” Suzan Menkes addresses the subject of marketing to the newer generations, particularly to the millennials. Menkes asserts that by providing new modern ways of marketing to the incoming consumers, a bridge will be created into their wired world, effectively reeling in the new generations. She evaluates that in order to reach every company's goal they must first take a step towards the technological and mobile world. Such a project would involve not only updating the company's websites but as well creating social media network advertisement. While it may be true that recent years have seen an increase in technological uses by the millennials, Menkes assertion that it is the smart minds in the corporate

In her essay “Marketing the Millennial”, Suzy Menkes states that finding a way to reach the millennial is the focus of every smart luxury and fashion brand. The millennial, which were born linked to the world of social media, have different mind sets compared to those of the older generations; therefore ignore the advertisements that are constantly around them. Menkes suggests that to catch their attention, companies need to market through social networks. Since the millennial are so embedded in the digital world, marketing through social networks should be a reasonable solution to catching their attention.

An opinion may be appealing to the ear; however, appealingness does not make a statement accurate. In Joel Stein's article, “The New Greatest Generation,” his overall message is generalized to the idea of what effect do millennials have on society. In the first portion of his writing, Stein criticizes millennials’ ways of life using statistical data and stereotypes the entire generation as indolent and self­centered. The second portion of Stein’s article is a counterargument that millennials are not a fruitless generation, and that their way of life may be beneficial to all. Stein creates a compelling argument, however his counter argument is entirely opinionated making his writing an unreliable source.

Psychologists have long been interested in conformity as a powerful influence on our behaviour, making us behave in ways that can often conflict with our attitudes and moral and ethical principles. Asch was interested in how strong the urge was to social conformity. He believed that people are manipulated by suggestion, where a person’s judgment of a situation can be changed without their knowledge of it being changed first. When confronted by majority opinion, a person appears to lose their confidence and capacity to go against group pressure, and will instead conform. Sherif demonstrated that people will look to others for guidance and answer in line with the majority.

When an individual chooses to conform, they do so in

For previous generations, the Millennials or who they call, “Gen Zers” seem to project the most attention. This group that was born in a particular time, has had a remarkable impact on today’s society. The majority of individuals carry infinite opinions on how they perceive Millennials. Previous generations believe that we no longer visualize for ourselves, instead we rely greatly on technology for all our answers. Whereas this newer generation has actually taken the use of technology to another level, using their combined intelligence with their determination has them seeking ways to make this world a better place; and will not stop till they do so.

Here we discussed the similarities of two types of conformity; obedience and compliance. When compliant an individual will act in accordance with a request whilst secretly disagreeing. An individual under the influence of obedient behaviour would be acting in accordance with a direct instruction or command. As discussed both have their similarities and differences, for instance, conformity in its purest form as a herd mentality will conform irrationally just as social contagion theory suggests. Alternatively, a group or individual displaying cognitive dissonance finds an individual has conflicting attitudes, beliefs or behaviours therefore, rationalises the situation to bring about cognitive balance to their situation in an effort to be more comfortable with their choice.

Social media is about more than SNS, blogs, wikis, forums, podcasts, or social bookmarking though, it represents a “fundamental change in society, technology and business practices” (Brown, 2010). Human beings have always strived to form connections, groups and allegiances, the arrival of the internet and subsequently web 2.0 has not changed an individual’s basic desire to connect; they have just created a new way to pursue these connections through platforms that are not bound by demographics, geography or politics (Brown, 2010). Social media represents the next evolution in communication and

Social media is a truly unique concept that gives a person the ability to construct their identity any way they please. Many different social media outlets exist and give people the opportunity to present themselves using different models. Facebook (arguably the most popular social media site), prompts users to construct their identity in a way that reflects their true self. While many people use real names and information about themselves, it is not difficult to create a completely new persona. Other popular sites like Twitter and Instagram encourage users to create an identity using abstract forms of expression such as photography.

Living in a world behind a screen and interacting with people through social media accounts is an essay way to connect with loved ones from around the world. However, social media has affected the way we interact and most social networks are become dominant in ways that we communicate. Many people find it easier to interact through a screen than a face to face conversation. A study conducted in an online survey concluded that one in four people spend time socializing online that they do in person. The “New Statue of Liberty” is an illustration of these people who are addicted to technology and getting negatively getting impacted because of

Over the past 15 years, social media has experienced widespread popularity with extensive use of internet and increasing time spent on social networking sites. It is pointed out that the power of these social sites is coming from their inherent design to construct gripping images, their ability to update stereotypes and to hold them on center stage. The progress of Web 2.0 technologies such as social media is one such example of this. Social network sites, blogs, wikis, and online discussion forums can be defined as a social media, and they involve a set of social and technical facilities which have the potential to affect identity and remold how individuals view themselves and others. These facilities include the ability to engage in selective

Nowadays, our society has made astonishing technological advances in communication, such as social media. However, social media frequently distorts our identity, because often we pretend to be someone we are not . Therefore, the true identity occurs when we preserved and respect our primitive beliefs and ideals about good and evil. So we must always defend our identity, because that is who we are.

The aim of this paper is to understand the various Positive and Negative effects of social networking sites. II. EFFECTS OF SOCIAL MEDIA ON YOUTH, SOCIETY AND BUSINESS Social media has a great influence on the life of many young people today. Now a day’s most of the people engage themselves in Social media without being bothered about what is its impact on our lives.

There have been churches, political parties, families, and countless other socially structured groups that have used their power of the majority and the strong to sway the individuality and convictions of others. Group members have even forgone their own ideas and morals in order to protect themselves from expulsion from the group, and potential persecution for dismissing the general authority and power of the group. Solomon Asch of Rutgers University concluded of group mentality: “ The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white black is a matter of concern.” ( Asch 602). He is saying that despite education, intention, and background, people will follow the group consensus most of the time, and that our propensity to accommodate the