Giant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding …show more content…
The company could choose to run a national promotional campaign for Dinardo’s 32, Dinardo’s 16, or Natural Meals. Otherwise, they could opt to not promote any specific brand to consumers, instead relying on alternate avenues to promote with retailers. In general, running a sales promotion for any of the three brand categories would result in increased sales in the short run for the targeted products within the scope of the specific campaign. However, this strategy also risks cannibalization of the remaining product lines, specifically within the Dinardo product lines. A campaign for either the product size may lead to short term sales increase, but could also potentially eat into the market share of alternative company products. According to the comparison of sales volumes provided within the case study, estimates for the indirect costs of such cannibalization negated the potential benefits of a targeted national campaign. Based on the data provided, such national campaigns have ultimately negatively affected the overall marketing margin (Bharadwaj & Delurgio,
Publix Super Markets Inc. cemented its position in the hearts of consumers emphasizing customer service and a family-friendly atmosphere over being the low-cost provider. Historically, the Florida native has been hailed the No. 1 supermarket among its regional rivals in the customer satisfaction battle royal. Consumers have been enamored with the fan favorite for over 85 years. Publix service strategies are passionately focused on customer value ensuring customers are provided a shopping experience tailored to bestow upon them the highest degree of satisfaction. This includes their digital space, where shoppers browse for coupons, and physical locations where customer service representatives quickly and happily respond to customer inquiries
1. In the broader context (not specific to Dollar General), what is KKR’s investment strategy? What are the challenges KKR will encounter to make its investment in Dollar General successful? How could KKR add value to Dollar General?
Coles Supermarket Australia Pty Ltd is an Australian supermarket, owned by Wesfarmers. It is commonly known as Coles and was founded on 9th April 1914 in Smith St, Collingwood, Victoria. Till now, Coles has operated over 700 stores throughout Australia and employs over 100,000 employees. It controls 35% of Australian supermarket industry. Coles was founded when George James Coles opened the Coles Variety Store on the street in Melbourne.
Why has Loblaw’s strategy been successful? Loblaw success can be attributed to its efficient operations, its customer loyalty programs, the popularity of its private label brands, and large-scale purchasing efficiencies. Loblaw has showed a good understanding of the Canadian grocery market due to its time-tested strategy. The company has presence in virtually all Canadian provinces with a tailored value chain that helps them achieve high revenue and standards. Additionally Loblaw offers competitive wages and benefits.
This indicates that Metro’s sales have increased more in comparison to the year before, which shows the strength of the company in the marketplace. Metro has also recently announced plans to purchase the remaining minority interest of Adonis, a well implanted grocery store in Montreal, and Phoenicia Products, a food supplier, to take their full control and bring more into the Metro family. As the demand for ethnic food is rising, this shows that Metro’s sales growth will continue to increase throughout the next couple of years. It’s larger inventory turnover rate indicates customers are purchasing their products. This increases incentive for investment as greater sales will lead to great return to investors.
In all Trader Joe’s is one of the leading super markets in the U.S., but after careful analysis of their operations I believe there are opportunities that are currently being ignored by the company. The company doesn’t need to act on all the recommendations that I made, however it would be in their best interest to do so. Not only would the company grow at a faster pace, but it will make strides in areas that haven’t been occupied before. Despite these current pitfalls, Trader Joe’s still is a popular option in their
This depicts that the larger the brand, the higher the loyalty and sole loyals whereas smaller brands have fewer loyal customers. Subsequently, the data shows that Weet-bix has a 5.4 times category buying rate (CBR) which is lower than Cheerios that has a 8.5 times CBR which is higher than all the other brands and the average CBR which is 6.8 times. Bigger brands monopolise light category buyers and this is known as the Natural Monopoly Effect (Ehrenberg, Uncles & Goodhardt,
The availability of a Nestlé product over an Ice-Fili product is 2:1. To sustain competitive advantage and lead over Nestlé, it is important for Ice-Fili to build distinctive relationships with the distributors, especially Eskimo-Fili and Service Fili to increase its products availability in the impulse segment. It is also potential for Ice-Fili to set up its own independent distribution channels, acquire or invest into a local distribution company such as Service-Fili. The benefits of having lower delivery costs and distinctive access to potential selling points would outweigh the corresponding costs. However, it is only advisable if Ice-Fili has the financial strength to do so (e.g. issuing public bonds to raise capital as part of its financial
System archetypes are patterns of behavior that recurring or we seeing happen again and again in any system or an organization. As Senge (2006) explained systems archetypes will always suggest areas of high and low leverage changes. Identifying these areas not only deepen our understanding of problems and challenges but also enable us to quickly identify the dominating behavioral patterns. According to the author, such knowledge can be used as a tool to plan effective strategies for tackling systematic challenges and to bring efficient changes in a system.
Another company is Sysco, a food-service distributor in the U.S. Porter demonstrates that “It led the move to introduce private-label distributor brands with specifications tailored to the food-service market, moderating supplier power. Sysco emphasized value-added services to buyers such as credit, menu planting, and inventory management to shift” (Porter, 2008, p. 90). Like Paccar, Sysco knows how to make them different from their competitors in the high competitive industry. In food industry, customers is very sensitive with price because they have many options for substitute, so companies must have a competitive prices. However, Sysco decides that they should add values to their products and improve connection with their suppliers.
1. Define acronyms CRP, EDI, OSB, ECR and explain. CRP stands for "continuous replenishment program". CRP was a process that P&G created in order to increase logistic efficiency. The process consisted of using electronic data interchange (EDI), which is an electronic system that transmits data instantaneously from one business to another.
SUPERMAX Corporation Berhad should be aware of their cultural differences in the workplace. Since there have a lot of different race in Malaysia and also most of the workers are from the different background so it can easily cause communication barrier happen between all the workers within the workplace. SUPERMAX should treat this issue seriously and handle it properly in order to avoid misunderstanding and tension between employees. It is vitally significant that there is a good relationship between all the employees and also the superior because it can affect the company’s productivity and efficiency. SUPERMAX should have cultural sensitivity in order to create a harmonious atmosphere in the workplace at the same time it can improve the performance of the company.
Executive Summary This report analyses Morrisons’ strategic developments since the beginning of 2000s till present time. Some key strategic directions are emphasized taking into account the impact on the business. Morrisons’ acquisition of Safeway, launch of e-commerce and vertical integration model of supply chain are discussed in detail. In addition, the grocers’ competitive advantage is identified as opposed to its big rivals, namely Asda, Tesco, and Sainsbury’s.
Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.
A critical review of the retailer was carried out based on the external factor analysis using PESTLE (Political, Economic, Sociological, Technology, Legal and Environmental) and using Porter’s Five Forces Model of Competition to understand the correlation between suppliers, buyers, competitors within an industry, potential competitors, and alternative solutions to the problem being addressed. Background of the Company Giant was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Acquired by Diary Farm in 1999, Giant’s mission was to offer a wide variety of products at the lowest possible prices and closer to residential areas. Key to Giant’s growth is the ability to continuously offer value for money products and the core principles are retained even while pursuing the international brand status.