Competitive Advantage Of Disney

They will have plenty of amazing things to do such as spending some time in the Magic Kingdom, watching fireworks over the Cinderella's Castle, and meeting all the Disney characters. Not only the little ones will have fun, but mom and dad too. Roller coasters are available in different sizes, so that children and adults can enjoy a wonderful ride. Anyone who gets in a place like this will not forget too soon the whole experience. Grand Canyon, America Grand Canyon is without a doubt an amazing place to visit not only for your kids, but for you as a couple as well.

Disney currently has two parks in North America: Walt Disney World and Disneyland. Both of these have been extremely popular vacation spots, drawing in visitors from across the globe. While many similarities exist, the two resorts have completely different experiences. I prefer Disney World to Disney Land because it is more updated, has more interactive experiences, and has more to do overall. Disney World has gone through some major updates in the past years, and some parts are still under construction.

The Disney World Resort has a massive size and is composed of four theme parks and two water parks. Due to Disney World’s massive size, the resort takes many more days to achieve the Disney experience and families must choose some attractions to not visit. While some people think that Disney World is impossible to navigate, it provides a complimentary transportation system to get from park to park and getting between theme parks and resorts. Disney World is also able to offer a wider variety and more attractions to experience than Disneyland. Also, Disney World has greater potential for expansion.

The world’s happiest place, a place where everyone and the kids want and need to go to, the place where families spend that valuable time together. #Going to Disney World is like unwrapping gifts on Christmas with family, friends, and loved ones. It’s a great feeling being able to go and experience that. There’s plenty of rides, games, sites to see, and walking at Disney. * It’s every little kid’s dream to go to Disney World and meet the one and only Mickey Mouse.

Market Structure - Oligopoly Oligopoly is a market structure whereby a few number of firms owns a lion’s share in the market. This market structure is similar to monopoly, except that instead of one firm, two or more firms have control in the market. In an oligopoly, there are no upper limits to the number of firms, but the number must be nadir enough that the operations of one firm remarkably influence and affects the others (Investopedia, 2003). The Walt Disney Company is categorized under an oligopoly market structure.

EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.

Disney pursues vertical integration by increasing its distribution channels for its products in house. This allows Disney to not only have control over the entire product my beginning to end consumer, but it also allows for Disney to increase its profits by cutting costs. An example of this in the case is that Disney creates its own content in-house for its channels like ABC. When Disney first acquired ABC, ABC had deals with Dreamworks, which was a rival company created by a former Disney employee, to finance jointly the cost of developing new TV shows. For Disney, this deal made no sense for them once they purchased ABC because Disney has their own production studio.

People of all ages throughout the years are very familiar with the concept of Disney movies. Some notable classics of Disney are “Beauty and the Beast” which was released in 1991 and “The Little Mermaid” which was released in 1989. Among the children, the Disney princesses left a good impression on them like Cinderella from “Cinderella”, Pocahontas from “Pocahontas”, and Mulan from “Mulan”. However, many believe that Disney movies serve as a good influence to young audiences but people should know that Disney also has its flaws. Disney have showed negative portrayals of Disney princesses in their films especially when it comes to their usual unattainable beauty ideal and portraying their princesses as inferior to men.

Does hearing the tagline “The Happiest place on earth” takes you on a memory lane of the very first day at Disneyland? The Walt Disney Company, was a dream of the most famous name in the animation industry and the creator of Mickey Mouse, Walt Elias Disney and now the company has estimated net worth of an about 36 billion dollars. (Funamentals n.d.) The company has been running from 1923 till current and I have decided to take the first 43 years (1923 to 1966) in consideration because I wish to tell the reader how the company went from Good to Great under the supervision of Walt Elias Disney.

Many mergers tend to fail and many others succeed. A merger is the combining of assets and operations, usually between two similar sized companies, in an agreement to join together. Mergers can cause bankruptcy, job losses, less choices, and even a breakup. On the other hand, they have many advantages such as, increased market share, lower cost of production, and higher competitiveness. Most mergers can be highly risky but with the presence of knowledge and intuition they can be successful.

This may sound simple but it was a lot different than the Anaheim resort competing with the Six Flags parks in Los Angeles. However, Disney has consistently focused on high quality service and entertainment, keeping their branding relative to their family-oriented Disney characters (Disney, n.d.). Globalized Disney has been very successful due to their willingness and ability to make required adaptions for both cultural and competition purposes. This type of flexibility is often the key factor in making an organization successful when they seek to

" Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the Memories Begin" and "This is Where the Magic Happens." Even the animation films are made to please the parents, with their good morals and some jokes that are meant for the child not to understand. In addition, the Disney Store has its own Home Decor department which is intended to satisfy the parents' wants as well as their children's, while the child is browsing through the toys, the parent is browsing through the Home Decor section.

Everybody is a kid at heart. Well, getting occupied with all our to dos and responsibilities sometimes make us really look for that thrill and excitement which is all about sojourns, breaking free and simply having fun, just like what we used to do as a child. That’s why I love theme parks! It’s a place for thrills, exhilaration and amusement, where hyper-energy and creativity thrive and joy-rides are but typical. Do you know that theme parks started from the recreational idea of traditional parks?

The interview was done with a middle-aged Australian female tourist. She visited Disneyland with her husband and children. She and her family speaks English as their mother tongue (lines 5-6). That following are some of the points that I found interesting and related to the construction of Disneyland as a tourist site. When the interviewee was asked about the use of language according to her observation, surprisingly, she pointed out Indian and Filipino (lines 18 and 20), instead of just Cantonese, Mandarin and English, which are my expected from her because these three languages are most commonly seen and heard in Disneyland.

The threats of new entrants are low since they need to invest huge money to compete with Disney. For instance, the investment of Disney theme park is very high and the time of construction is quite long. Both of the two factors make it difficult for new entrants to enter this market. Another barrier is the power of the brand name. Disney has already owned loyal customers and they will prefer to visit Disneyland and watch Disney movies first instead of other places or new