Chifco Marketing Strategies

BTEC SALES PLANNING AND OPERATIONS Unit-20 By: Aishath Shivany (A000934) Submitted Date: 29 April 2017 Assignment Zacoom Holdings presents 1 | P a g e By: Aishath Shivany (A000934) BTEC Sales Planning and Operations Unit 20 29 April 2017 Table of Content Page Executive Summary .............................................................................................................................. 2 P3.5. The Use of Database in Effective Sales Management ............................................................... 3 1.

Decrease marketing cost This helps us to control our budget in marketing our products, using social media for promotional campaign is cheaper that other media such as television and newspaper so this is the reason that we use social media so that we could be able to reduce cost for promotion company so that we could be able to manage our budget in our business for other activities. Customer's relationship This helps us to know the needs that our customers wants, also to solve different problems that our customers face in our services or products so that we could be able to satisfy their needs and request in our business.

1.Describe Chick-fil-A marketing strategy? Chick-fil-A’s marketing strategy is based on two main points, which include quality products and brand awareness. The company works hard to make sure their overall quality is up to par for customers. They put quality first and let everything else fall into play like the price of our food, in which the company believes the customer will be willing to pay more for better quality. When it comes to brand awareness, it’s a marketing strategy that the company does very well with.

Social media has produced a new generation of spokes peoples’, which are marketers who have influence on the brand. Influencers are often active on social media throughout different platforms, which are ideal brand advocates. These social media influencers engage with the brand by posting reviews, updates and impressive material that benefit the brand. Staples this year has experienced a change within the company by having their CEO step down and decrease in their value per share. With a new management team approaching, Staples has potential for a new phase of growth by using social media influencers.

What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.

Even though I have only worked in my profession for about two years now, I have great insight into how the developments in technology has changed my career field. What I have seen though has been nothing less than impressive. In just a few short years my career field has made some major changes due to the increase in information technology and mobile revolution. In the beginning, being a Biomedical Equipment Technician job relied heavily on prior experience.

Digital marketing isn’t simple as many people think. There are numerous cases of these strategies failing for some service providers. Studies reveal that digital strategies fail for some people because they do it for themselves or hiring a young and inexperienced computer marketing Companies. Experienced agencies have experience handling numerous tasks. Additionally, they have hired experienced technicians.

INTRODUCTION: Digital marketing is a process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties. Digital marketing increases and improves the interactions and relationships with current and prospective customers through various platforms like social networking sites, instant messaging systems and mobile applications. First of all, this is a type of direct marketing, with all of the advantages that comes tagged along with it. It gives personal attention to the customers, motivates to action and more.

INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

Technology and Communication systems are critical equipment in the law enforcement profession. The rate of technological change in recent years is so fast that one could reasonably suggest that a mere few years from now, current technology will be substantially improved if not obsolete. Technology is constantly changing the way police departments operate in many ways. When I first started in EMS 20 years ago, I had intended to use dispatching as a gateway into policing (instead of Emergency Medicine.) Back then, Computer Aided Dispatching was ground breaking technology, GPS did not exist, tracking of units was done with paper, graphs, whiteboards and bulletin boards.

TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of

"Technology is like art. It is a soaring exercise of the human imagination". Like everything in this world that has its good and bad effects on us, technology does too. How we use technology is important in determining what results it would bring us. Nowadays, technology is heavily used for educational purposes.

Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

Task 2a Marketing Environment Marketing environment of a company which consists of macro environment and micro environment will affects the ability of marketing management of the company to build and retain the loyalty and relationships with their target customers. Macro environmental factors will form opportunities and pose threats to the company, as well as affecting the marketing decision of the company. Besides, micro environmental factors consists of actors which close to a company that can affects ability of the company to serve others. A company can do well when they are able to understand and adapt well in the environments.

Benefits of new technology Technology has grown rapidly in the last few decades and has contributed into many aspects in human life. Technology is a broad concept that has come to refer to breakthroughs in science that enables a better solution or automatic. With technology, there are many benefits that can be achieved by people. Day by day, technology made human live become easier and improved. Recent developments in technology can be seen and felt in many industries, but there are some areas that have benefited more than others.