Cango Market Analysis Paper

Assignment 2 – P3, M2, D2 – Market Research and Marketing Planning Market research is a method to gather information in order to make a decision, the organisation would have the market research department analyse and identify any problem that’s related to marketing. It is their duty to gather valuable information based on the consumers wants and needs so they can carry out smart decision about their marketing, whether it’s a service or goods. Market research can also be collecting information about their competitors. There is four main methods for market research, there is primary research. Primary research - • Observation – This is an effective way to market research because you get to watch first hand on what people prefer to have rather than asking what they prefer; this is because the results will be more reliable if the consumers are unaware.

Problem Statement Little Tikes Commercial Play Systems Case (Dwyer and Tanner 2009) demonstrates a company that leverages and grows a trusted brand name in a commercial market. This case examines the commercial playground market opportunities and what happens when another company purchases several other companies. In the commercial playground market, it centers around distribution and the accounting and manufacturing software. This also is important for knowing your market when your purchase other companies around the world. It makes sure you know how to strategically put a plan together that will work for each company because each one is its own separate entity.

Dear Federal Communications Commission (FCC), Every day, approximately seventy-five percent of Americans use the Internet. They have access to all the information the Internet can offer, but what if that changed? What if your favorite television show’s resolution was to poor to even watch? What if it took hours to load your favorite website? This is the reality of Internet in the United States without net neutrality.

1.1 Explain the concept of the “customer experience” The concept of the customer experience is based on the idea of meeting the needs and expectations of the customer. It is also based on what the customer had got from purchasing the products and services, how good that service was/is and would they come back. The concept of the customer experience refers to the all the experiences the customer has with Salons Direct and is based on all dealings and opinions about us.

This study also identified the antecedents of customer engagement in online games from three different aspects. In particular, game satisfaction, game customization, and social interaction all had statistically significant effects on psychological engagement. It is common for online game players who experience an overall positive feeling about the target game, to be more likely to devote their energy to the game, and be enthusiastic and immersed in the game. It is also necessary to note that the three factors exert statistically significant total effects on online sales, and their relationships with users’ spending in online games are either fully or partially mediated by psychological

Nintendo had pertained to other industries before it rose in popularity within the video game market. The company became very familiar with business tactics as well as marketing long before it entered the gaming industry as it was founded on September 23, 1889 by Fusajiro Yamauchi in Japan. Their products varied, beginning with producing Japanese playing cards to branching off into the toy market, establishing the company’s future direction. By 1981, Nintendo began to test the waters by releasing their first coin-operated arcade machine game, Donkey Kong, which had proved to become extremely popular. (https://www.nintendo.co.uk/Corporate/Nintendo-History/Nintendo-History-625945.html)

Article 1 – Casumo Anyone who has stepped into the realm of online gambling will be aware that the landscape of the industry is changing. The days of basic flash based online casino games are now considered passé, as a new generation of video game inspired online casinos are making the headlines. The casino that is in many ways leading the charge is the Sweden based and self-appointed “casino-adventure game” developer Casumo. Powered by some of the best background software in the industry and a loyalty scheme that many players deem to be second to none, Casumo seems to be making all the right noises. In this review we take a long look at Casumo to see if it’s a step into the future or simply a fly-by-night gimmick?

Video game stores may also be able to benefit from network economics by allowing gamers to hang out with and play together in the store or hold multiplayer massive online gaming (MMOG) competitions wherein store credit can be given as rewards. Moreover, it will also be beneficial to encourage local game developers to showcase their own creations. Another way to be unique amongst competition is in terms of capturing customer’s loyalty by providing a membership card with unique privileges (Grant et al 2010). For example, a customer who is a member may get special advantages such as direct uploading on gadgets, or priority on game launch days. The exclusivity will garner customers who are willing to pay for its

Over the last couple of years, live action casino gambling has taken the Internet by storm. Many of the world 's top online gaming sites are aggressively looking to install live dealer casino games such as roulette, blackjack and baccarat. Not to be outdone, B-Live Gaming has introduced live action bingo gaming. Through some very exciting innovations, online bingo players can now experience the enjoyment of real bingo from their living room on their favorite computing device.

Demographic GameGo’s primary demographic are game-playing households with income levels of $30,000 and up, which includes a market of 170 million American consumers (Newzoo, 2015). These households own an average of three or more gaming consoles and spend a large percentage of their disposable income on hardware, software and peripherals. In addition, our initial users should consume more than 23 hours of media per week – making them an ideal consumer for GameGo’s services. Based on Facebook’s entertainment software association (ESA), there are an average of two gamers in each game-playing U.S. household. Of those gamers 56% of them prefer to play with another person, this includes: 42%- friends, 21%- family members, 16%- parents, and 15%

Additionally, as the gaming market grows, there will be room for new opportunities for companies to build games that satisfy individual preferences and respond quickly to users' behavior. Consequently, this will have an effect on current games that are constantly adapting to the way that users interact with, share in and ultimately enjoy their experience. Eventually, design studios should have the ability to simultaneously launch, emphasize, track and expand knowledge on what is learn from new games, while they focus on how to develop, track, analyze, and ultimately incorporate user behavior into designing their

A. SWOT Analysis 1. Strengths 1.1. Partnership with Strong Brands The LEGO Group is quick-witted in entering into a licensing agreements with iconic brands such as DC Entertainment, Marvel, and Disney, which had given them the green light to produce a series of toy collections and playsets for children to play with. (The LEGO Group, 2011)

IDATE Research’s report on the video game industry truly shows how the video game industry will continue to grow and commercialize throughout the world. However, the report in itself is just a compilation of statistical data and numerous forecasts but it still provides the extensive analysis of IDATE’s Research group. The survey data analysis paper of the IDATE Research has modified the theory in the use of gaming devices for it further investigated and statistically treated the value of growth in the industry. It also shows the results that it revealed the new construct affecting the world internet markets from the industry

Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

MARKETING MANAGEMENT   INTRODUCTION In day-to-day life we buy lot of products as per needs, choice, taste, preference, wants & desire. While buying this products lot of factors influence our decision, external & internal. To understand the needs of consumer and consumer behavior, various market research are conducted this helps to deliver the value to the customer and satisfy customer’s needs & wants. To understand this in better way I have taken a product which I use daily and what factors influenced me to buy that product and consume it.