Appendix G Financial Analysis

DISCUSSION FORUM UNIT 6 BUS 3304 As a successful retail company, SportsMax is known for its quality sporting goods equipment and excellent customer service. With 100 stores located throughout North America, the company strives to maintain its competitive edge by maximizing sales revenue while keeping costs low. This is where store managers come in. Each store manager is tasked with submitting their estimates of sales revenue, costs, and resulting profit in order to help the company establish its operating budget for the year.

The sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.

When analyzing the high risk customer, a base case with the standard WACC of 12% and a worse case with a WACC of 14% were utilized. Although the NPV of the best case was $260,000, the NPV of the worst case was negative $9,000. Due to SNC’s goals of continued growth and efficient utilization of funds, the worst case was used to make the final decision because of the uncertainty regarding this project. The prior two phases had shown a steady increase in ROE and ROA, so SNC’s executives chose to accept all projects that were certain to produce a positive NPV without overdrawing their line of credit. By adopting a global expansion strategy, SNC was able continue to grow its revenues without tying too much cash up in inventory.

We would also have to increase our investments in research and development department. Therefore for developing a market share for the white meat we will have to increase our expenditure. (2) According to Jane Morely (director of finance and planning)- According to the alternative suggested we can increase our profitability by acquiring companies that offer products in line with the customer requirements.

Under Armour faces a twofold challenge, in the product and market area. Their heritage product category was compression Heat-Gear, and Nike the major competitor, was planning to take control of the new customers generations by creating a whole new line called Nike’s Pro Combat. Besides that, the marketing side was also having struggles. Since Nike created a strategy in which a strong emotional connection with customers was developed. This would have as repercussion the displacement of the Under Armour brand and therefore the slow decline of the company.

Abstract The sole purpose of corporations is to amass profits for shareholders and in doing that, there should be innovative elements in such corporations. However, to gain market share and maintain profits above competitors, the consideration should focus on balancing company’s performance and meeting ethical standards in a globalized world. This will determine both the success of the company and the criticism that might be harmful to its brand. In this paper, Nike Inc., a very successful company, strategically and innovatively expanded its business operations across the globe with huge profits to compensate its hard work, but not without a price.

Introduction The main objective of this particular case study is to assist Victor Dubinski, the current CEO of Blaine Kitchenware, decide whether or not repurchasing shares and changing the firm’s capital structure in favor of more debt could actually be benefit the company and its shareholders. Blaine Kitchenware is a small cap, public company who focuses on selling various different residential kitchen appliances. Up until this point, the company has only used cash and equity financing to acquire independent kitchen appliance manufacturers, and expand into foreign markets abroad. Given their excess cash and lack of debt, Blaine Kitchenware is considered to be “over-liquid and under-leveraged” (Luehrman & Heilprin, 2009).

Overall, the increased debt is justifiable as they are producing a lot more, but it does hinder their liquidity and ability to take on more debt. In 2015 the company had a gross margin at 30.8% which was higher than the industry. This is a good indication that the

Nike’s hunger for innovation, though beneficial

2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.

SNC was able to increase its total firm value by $1,834,000 and its total equity value by $1,581,000, in 2012 dollars. On average, this attributed to an increase of approximately $203,778 a year in firm value. After a complete analysis of the company, SNC has proven and established itself as a trustworthy company, and it is expected that the market will reward SNC with lower risk. From 2010-2021, the equity multiplier decreased about four times from an average of 3.65 to an average of 1.10. The risks associated with taking on debt are mitigated due to SNC’s decreased leverage.

The largest among Nikes objectives for the next ten years will be the women’s athletic market. Nike will feature new print and television advertising, taking a different look at women and sports and featuring everyday women. Technological: The Technological factors refer to the rate of new intentions and development, changes in information and mobile technology, changes in internet and e-commerce or even mobile commerce, and government spending on research.

Mission and vision The Adidas Group pursues to be the leader in the sporting goods industry across the world with brands built on a passion for sports and a sporting lifestyle. For this purpose they always try to increase their brands and products to improve their competitive position. Adidas is continuously committed to the customer focus service with new innovation and design, and

In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing