American Commercial Airlines Ethos Pathos Logos

Within, the March 2018 Vol. 70, 3rd edition of the Motor Trend Magazine on the 21st page a Jaguar advertisement proclaims that their new midsize E-Pace SUV has the “Best in class coverage” in the bottom right corner of the page. But the Crimson Red or as Jaguar calls it Caldera Red midsize SUV takes coverage over the whole center of the page, with two large cinema style margins at the top and bottom of the page it makes you want to almost zoom in on the subject. Around, the vehicle the city background is out of focus and fades to black to merge with the huge black margins. The vignette style of the picture makes it almost hard to miss the car as if it was frozen in time and with the letters in big bold white letters at the top of the page “Drive like everyone is watching” how could you not.

Harwell effectively presents his argument by utilizing the Aristotelian appeal, ethos. He uses this appeal to the fullest extent in this article, which establishes his credibility as a writer and driver. He begins his argument by describing these new driverless cars, “Cameras and computers that alert you (and hit the brakes) when they suspect a potential crash; systems that smoothly steer the car along turns and curves at highway speeds; and even "adaptive cruise control," which changes its speed, second by second, to mimic the flow of traffic,” (Harwell), this tactic is effective becomes it frames his argument. Additionally, he presents the experiment he conducted; he drove two of the more economical driverless cars in the market. Harwell explains why we should not depend completely on these new vehicles, “On the other hand, these cars will punish us for trusting them too much.

The author use pathos to convince an evil society. Goodman Brown leave his wife enter the forest. He saw a lot of people who he trust before. And they are talk about the evil said for him. He decide leave his wife alone.

Since July 1, 1941 when the first tv commercial come out (1), the companies have been satisfying the society’s need; using the rhetorical strategies to allure, and create an impact to purchase what they sell. Jeep is not the exception. When the word jeep is heard, the first thing that comes to mind is durability and approves of everything. In the commercial 2018 All-New Wrangler are used logos, ethos and pathos to appeal to the public.

However, it is effective in Gladwell’s short stories. Pathos evokes strong feelings that we can relate to as the reader, thus making the short stories more effective and the physiological hypothesis discussed easier to understand. In the excerpt is an example, “Boss ran up the street toward Westchester Avenue because he had lost track in the shouting and the shooting of where they were. Later, when the ambulances arrived, he was so distraught, he could not speak… next to Diallo’s bullet-ridden body, and started to cry.” (Gladwell 194)

The creative piece presented was written to respond to major themes developed in the film Blade Runner (1982). One of these themes presented is the moral issue regarding the creation of synthetic humans. To address this the topic question “The real or synthetic: do we even care?” was utilised. This theme is continuously prevalent in the film as the Replicant protagonists’ fight a profound battle to establish themselves as more than slaves for mankind, as it is “Quite an experience to live in fear, isn't it?

Pathos emotionally connects with the reader. Outliers shows many examples, one would be the story of 12-year-old Marita living in a one-bedroom apartment with her mom. To reach her success “I wake up at five-forty-five a.m. to get a head start, I brush my teeth, shower. I get some breakfast at school, if I am running late…” (Gladwell, 264).

Pathos is “the quality of speech or written work that appeals to the emotions of the audience.” For instance, “plundered our seas, ravaged our Coasts, burnt our towns, and destroyed the lives of our people.” The words ravaged, and destroyed are emotional words to describe the unjust actions the king did to them. Also it is demonstrated in, “Cruelty & perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.” This proves the colonists opinions on the king, showing how he is not worthy to lead their uprising nation.

Pathos is a rhetorical device used for providing emotion to the reader. He wants the reader to feel sympathetic towards the mistreatment of African-Americans. In the introduction, the first rhetorical device he introduced is pathos. Coates present pathos when he introduced Clyde Ross. He titles the first chapter as, “So that’s just one of my losses”.

For example, Mr.Gilmer uses Pathos when making Mayella explain what happened on the supposed day Tom abused and took advantage of her, the reasoning is that in the book it says “Mayella stared at him and burst into tears. She cover her mouth with her hands and sobbed. ”lee241 When this scene happened Mr.Gilmer was questioning Mayella. This showed a negative holistically in the argument; Pathos was strengthened because of the reason it appealed the audience emotion making them feel bad for her, this helped the argument because the audience felt emotion when Mayella was crying this might cause an unbiased audience to feel and think that Tom could possibly be guilty. Also, Mr.Gilmer used Ethos appealing to the audiences good morals for this reason

Everyone has made an argument. It could be as little as argueing so you can to your friend’s house to as big as why you should be president. Whenever you make an argument you’re trying to persuade the person to listen to you. The points you make are ethos (appeals to credibility), logos (logic), or pathos (emotion). You do it without knowing.

The IAT Harvard survey consisted of multiple topics regarding race, genders, thoughts on sexuality and so on. One topic was if one prefers European Americans over African Americans. Surprisingly, the results were that most people strongly prefer European Americans over the other. Why is that? Maybe it’s because many people place stereotypes and other ideals towards another individual, whether they have a different skin tone, whether they are male or female, as well as other characteristics one may notice.

The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

In the play Julius Caesar by William shakespeare, Caesar is murdered by the senators of rome, to prevent his power hungry ego from destroying their beloved city. During Caesar's funeral, both Marc Antony and brutus give speeches. Both speeches contain athos, which appeals to emotions, and rhetorical questions, these emphasize both of the speeches in different ways. Although Brutus is a convincing orator, Antony's uses a more effective form of rhetorical questions and pathos, which evokes feelings in the audience.. Pathos is a technique used in writing in order to appeal to the reader's emotions.

Robert Peterson’s article, “Will Self Driving Cars Be Good for America?” (2016), asserts that Americans are ready for autonomous cars, and that self-driving cars have many advantages over their counterparts. Peterson first develops his claim by stating that Americans have used autonomous travel ever since horses pulled buggies, and that autonomous travel is not new, it is just better; Peterson then supports his claim by presenting a statistic which states that roughly 32,000 people die each year from vehicular accidents and 93-95% of them are caused by human error, Peterson advocates that self-driving cars would decrease the number of fatalities from such accidents, as the technology of the vehicles would work to avoid these tragedies, and