Carmex What are the advantages and disadvantages for the carmen marketing team in collecting data to narrow the flavor choices from three to two using an online survey of a cross section of internet households or an online survey or Carmex Facebook likers? For an online survey of a cross section of internet households, the advantage is that the population from which the sample is drawn is representative of all internet households. So the population includes of non users of lip balm and all users of competing lip balm. Disadvantages include of the offset such as the cost. The sample of internet household is far higher as many household in the sample can’t be reached as they may have spam blockers that my prevent the survey from being viewed. …show more content…
Quick response results are available within hours interest of the populations sampled. Consumers who use Facebook page are high interested in Carmex lip balms and are like to take the time to respond. It is easy to respond and respondents can simply click on a flavor to register their preference. The disadvantages and the key disadvantages relate to the dancer of not reaching some respondents of interest because they are not Carmex Facebook likers or nonusers of Carmex lip balm. Therefore, the sample misses these potential buyers. The sample misses this group who are Carmex lip balm users but are not Carmex Facebook likers, whose opinions are also very important. 2. On a Facebook page what are engagement and likes really measuring for Carmex which is more important and why ? These measures account how often likers post on the Carmex wall or like a Carmex post or reply to a Carmex post.These measures the side of community through likes. In this scenario, engagement is the more important metric because Carmex needs its community to engage and answer the question about its flavor preferences. Adding a contest or additional activity to go likes would swerve to help a large intuitive to grow the isle of the community but does not answer the flavor …show more content…
Voice is the lungs of the content. Contests and promotions are consistent with growth. These promote the consumers to like a page. 4. What are the advantages of using a fixed alternative pol question of Facebook. when do you think it would be better to use an open ended question? As fixed alternative question, this allows confirmers to answer a question simply by clicking on an answer and reality anonymity. Open ended questions works well when a brand in looking for an engagement with answers. There will be fewer responses, but fans will spend serval minutes drafting response to a post like greeting. Facebook doe not measure depth of engagement only quality. A brand will have lower engagement metrics even though the engagement resounds is deeper. 5. If you had limited budget on a two weeks to decide which of the flavors to put into quantitative testing would you chose a poll only or a contest only strategy why? If you has a sizable budget and two months to make the same decision which scenario would you choose
Each variable was accounted for and the survey was scaled as such, making it a valuable and effective
This means that out of the 17 students I surveyed at UTSA, which currently has around 29,000 students, there could be some significant error in the approval percentage that I calculated. With the margin of error and confidence interval taken into consideration, I believe my survey is not statistically significant because the margin of error is too high and the sampling size is too small.
Q.What are the challenges that Ivan Gullien faces? The major challenge faced by Ivan Gullien was the development and implementation of the strategy. This was observed in the case that the category performance was going down and there was a minimum growth within the category itself over the last five years. Other challenges may include the increase the current market for the consumption Pillsbury cookie and use of most effective marketing communication.
Convenience: Like the mail survey, the drop-off survey allows the respondents to answer the survey at their own convenience. Response Rates: The response rates for the drop-off survey are better than the mail survey because it allows the interviewer to make personal contact with the respondent, to explain the importance of the survey, and to answer any questions or concerns the respondent might have. Weaknesses Time:
So according to the survey, the majority of people interviewed agreed with my
The company’s only means of advertising is still the vanity tag on the family car. Still today, Vaseline is working to help heal the skin of people living on the frontlines of crisis & disaster around the world, similar to the aid the company provided to soldiers in World War I. While some things may have changed, the main objective of lip balm and similar products is to moisturize, chapped, dry, irritated lips and/or
References O'Keeffe, G.S., Clarke-Pearson, K. (2011). The Impact of Social Media on Children, Adolescents, and Families. The American Academy of Pediatrics. Retrieved October 16, 2015 from http://pediatrics.aappublications.org/content/127/4/800.short In this article, O'Keeffe, M.D. and Clarke-Pearson, M.D. weigh the positives and negatives of social media against each other.
There were external factors which I considered to ensure that we conduct the science experiment fairly. To keep it fair all variables, such as the; the questions, the response time, and the partner were all kept the same, except the change between the human and robot responses. First of all, when choosing partners, we chose people who we didn’t know well, so that we do not know too much detail about them and cannot relate it to there replies. As the speed of response could have an impact the time interval between responses were maintained, as obviously it will take longer to type in the question into the computer to the robot, then write down their reply, so when writing the response as a human, the same time gap was used before the paper was
Facebook is a business supported by advertisements. Questions for Thought 1. Why is Facebook so successful? • User friendly and easy to use. • Source of information and sharing.
This was an interesting this to look at because it showed all the data and if it was related to any other variables. Some interesting results that came with this analysis is that there is a strong correlation between the number of Facebook likes and the number of critic reviews. This is interesting because it shows if there is a lot of interest on certain movies on Facebook they will most likely be reviewed by a greater number of reviewers because of the large audience they appealing to. The second strongest relationship is the one between gross and budget. This means if there is a large budget for a movie then the amount it will gross will be more.
Abstract Social media monitoring the public views can be understood by the theories of people’s opinion. Online reviews became increasingly popular in a broad way for people to share their views and sentiment with other users towards any product. These online reviews provide a healthy information about any product which is newly launched in the market.
Though, many companies are finding it complex to choose the exact metrics they need to measure on their social media proposals. But in reality, there is no one way to measure. The metrics that is used to measure the achievement of one social media promotion might be significantly different from another, even for the same type of business. However a practical approach, to measure social media, is to start with the activities such as developing metrics to capture product reach, tracking sales through social media and evaluating the cost
Almost every candidate running for political position, would create a campaign through social media to communicate with the constituents. Whether it's about getting votes, or trying to get people's attention about an important cause, social media in all its platforms is the easiest way to advertise about it without having to pay for the advertising. Based on the research done on the U.S. Congressmen’s voting decisions, it’s proven that social media can have a huge effect on decision making. Also, social
These are a perfect fit for RunAMOK to choose for conducting their research. Focus groups are a form of research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. When using focus groups the questions asked by the moderator will stimulate a conversation, which in turn will lead to data and insights which would be less achievable without the group setting. Using this method RunAmok can stimulate memories, ideas and experiences in other participants which could yield exciting ideas for the business to avail of. Also by obtaining people’s views who are not directly involved in the business, any problems or potential problems can be ironed out before they become a real issue.